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1、Test ThreeI. Match the following words in Column A and their definitions in Column B. (10 points)Column AColumn B1. customer loyalty a. the actual price you pay for each click in your pay-per-click marketing campaigns2. e-mail direct marketing b. to describe the behavior of repeat customers, as well
2、 as those who offer good ratings, reviews, or testimonials3. target audience c. Give the new product to others for free, then ask them to give you their opinions and attach product pictures and videos, which can help to improve the ranking and recognition of the product.4. letter of credit d. Divide
3、 your potential customer base by their permanent or recent location.5. social media marketing e. the particular group of people to which an advertisement, a product, a website or a television or radio programme is directed6. search engine marketing f. a kind of marketing means that enterprises send
4、e-mails to target customers, establish communication channels with target customers, and directly convey relevant information to them to promote sales7. product evaluation g. a letter from a bank allowing the person who has it to take a particular amount of money from a bank in another country8. col
5、lectivism h. a form of Internet marketing involving the promotion of a website by increasing a websites overall visibility within search engine results pages9. cost per click i. emphasis on collective rather than individual action or identity10. geographic segmentation j. techniques that target soci
6、al networks and applications to spread brand awareness or promote particular products11. Read the statements below based on the text, decide whether they are true or not. Mark T” for true and F” for false. (10 points)1. Germans prefer a very a casual communication tone, which contrasts with American
7、s who gravitate towards a more formal approach.2. Cultural differences are absent when customers speak the same language.3. No marketing category has the longevity of email marketing. While some marketing trends come and go, email remains the most powerful channel available to the modern marketer.4.
8、 Amazons web store focuses on complexity of experience, process, and functionality.5. Amazons visual design might not be streamlined, minimal, beautiful, or engage people on an emotional level, but it is immensely useful.6. Only writing great blog posts will be good enough fbr product promotion.7. W
9、orking with a third-party fulfillment company can help you simplify sales process.8. A marketplace model is a platform where many companies sell their products alongside their competitors.9. The business type should not influence the companys social media marketing strategy.10. Social media marketin
10、g can help increase website traffic and raise brand awareness.111. Reading Comprehension. (20 points)Passage OneHow we look and how we appear to others probably worries us more than when we are in our teens or early twenties than at any other time in our life. Few of us are content to accept ourselv
11、es as we are, and few are brave enough to ignore the trends of fashion.Most fashion magazines or TV advertisements try to persuade us that we should dress in a certain way or behave in a certain manner. If we do, they tell us, we will be able to meet new people with confidence and deal with every si
12、tuation confidently and without embarrassment. Changing fashion, of course, does not apply just to dress. A barber today does not cut a boys hair in the same way as he used to, and girls dont make up in the same way as their mothers and grandmothers did. The advertisers show us the latest fashionabl
13、e styles and we are constantly under pressure to follow the fashion in case our friends think we are odd or dull.What causes fashion to change? Sometimes convenience or practical necessity or just the fancy of an influential person can establish a fashion. Take hats fbr example. In cold climate, ear
14、ly buildings were cold inside, so people wore hats indoors as well as outside. In recent times, the late President Kennedy caused a depression in the American hat industry by not wearing hats. More American men have followed his example.There is also a cyclical pattern in fashion. In the 1920s in Eu
15、rope and America, short skirts became fashionable. After World War Two, they dropped to ankle length. Then they got shorter and shorter until the miniskirt was in fashion. After a few more years, skirts became longer again.Today, society is much freer and easier than it used to be. It is no longer n
16、ecessary to dress like everyone else. Within reason, you can dress as you like or do your hair the way you like instead of the way you should because it is the fashion. The popularity of jeans and the “untidy“ look seems to be a reaction against the increasingly expensive fashions of the top fashion
17、 houses.At the same time, appearance is still important in certain circumstances and then we must choose our clothes carefully. It would be foolish to go to an interview fbr a job in a law firm wearing jeans and a sweater, and it would be discourteous to visit some distinguished scholar looking as i
18、f we were going to the beach or a night club. However, you need never fell depressed if you dont look like the latest fashion photo.Look around you and youll see that no one else does either.1. Fashion magazines and TV advertisements seem to link fashion to.A. confidence in life B. social relationsh
19、ipC. success in career D. personal future2. Kennedy9s example is used to illustrate.A.the change in fashionB. a cause of foshion changeC. the celebrities9 influence on economy D. the application of fashion to more than dress3. Present-day society is much freer and easier because it emphasizes.A. pra
20、ctically B. efficiency C. informality D. individuality4. The popularity of jeans and “untidy“ look is possibly due to that they.A. highlight ones personalityB. are suitable for various social situationC. have the advantages of being convenient and practicalD. are not as expensive as clothing produce
21、d by top fashion houses5. What does the author most probably do with the latest fashion?A. The author may be brave enough to ignore the latest fashion.B. The author may follow the latest fashion most faithfully.C. the author may take jeans and untidy look as the latest fashion.D. The author may find
22、 the latest fashion increasingly expensive.Passage TwoLogistics comes from the French “logistique J which is(6) from “lodge” meaning quarters (as in quartering troops). It is related to the word “lodge” (Which is a much older word in English, but from the same Latin root). It entered English in the
23、19th century.Interestingly, the word logistics“ is unrelated to the mathematical “logistic” which derives from the Greek “logistikos,“ and first appeared in English in the 17th century. Logistics as a discipline began within the(7). In fact, the word “logistics comes from “logerJ the ancient French
24、term for a soldiers barracks (军营) building or quarters.Logistics became a topic fbr discussion in the Business World in the 1960s and 1970s and rose to prominence in the 1980s. It was truly in the 1990s, however, that Logistics began to garner(获得)the appreciation it deserved. In the twenty-first cen
25、tury and beyond, the creation of a sleek, flexible and effective supply and value chains will(8) define the success or failure of organizations and perhaps even entire business types.Military Logistics is a field in its own right, and many of the technologies and Logistics Systems we now take fbr gr
26、anted would never become commercially (9) had the military not funded their initial development. This trend continues with new initiatives still coming forward such as Total Asset Visibility (TAV). However, the logistician may be as underappreciated a human(10) in themilitary world as some are in th
27、e business world today.6. A. derived7. A. industry8. A. no more than9. A. adoptable10. A. assessB. acquiredB. agricultureB. no less than B. adaptable B. assetC. borrowedC. militaryC. no other thanC. workableC. accessD. securedD. businessD. no better thanD. availableD. absence112. Fill in the blanks
28、with the right forms of words and expressions in the box. (10 points)A. differentiate B. asset C. prospect D. procurement E. privilegesF. signup G. transform H. compensate L spark J. fluctuate1. Adding this software to your community site can improve ratesimmediately.2. He vows to cut costs by 10% b
29、y halving the number of globalsuppliers.3. Vegetable prices according to the season.4. We look fbr features that the products.5. Knowledge of languages is a real in this sort of work.1.1 took her swimming to fbr having missed out on the cinema.7. Theres not much that this war will be over soon.8. Se
30、nior management enjoy certain, such as company cars and health insurance.9. The reorganization will the entertainment industry.10. This proposal will almost certainly another countrywide debateabout immigration.V . Translate the following paragraph from English to Chinese. (20 points)1. As far as ex
31、port trade is concerned, export document is the proof of presumed delivery of export goods, and it is also the tool of foreign exchange settlement.2. Last week, Amazon began piloting the new function of managing your customer engagementthat is, marketing new products and promotions to customers thro
32、ugh e-maiL3. Measure the brand loyalty of existing consumers including the relationship between consumers and coiporate brands.4. Fulfillment by Amazon (亚马逊物流)is a service offered by Amazon, as a means fbr third-party sellers to automate their order fulfillment and shipping services.5. As Chinas fir
33、st B2B e-commerce platform, it conducts a full review on paid-up suppliers, providing product information of 27 categories and 3,600 sub-categories, and displaying website information in 11 languages.VI Translate the following paragraph from Chinese to English. (20 points)1 .中国制造网(Made-in-C)创建于1998年
34、，是中国领先的综合性 第三方B2B电子商务平台。2 .任何注册加入亚马逊物流(FBA)的人都可以委托亚马逊运输所有的货物， 包括退货和退款。3 .发展企业自身的消费者文化，以此来服务消费者，并让他们感到满意。4 .亚马逊的视觉设计可能不是最流畅、最简约美观，或是最能引起共鸣的， 但是却非常实用。5 .这在一定程度上扩大了卖家和顾客的沟通渠道，但是在后台依然看不到买 家的联系信息。VII. Questions to discussion. (10 points)1. Which areas in e-commerce will be affected by cultural difference
35、s?2. Please briefly describe the main work content of cross-border customer service.Keys to Test ThreeI. Match the following words in Column A and their definitions in Column B. (10 points)1. b 2. f 3.e4. g 5.j6. h 7. c 8. i 9. a 10. dIL Read the statements below based on the text, decide whether th
36、ey are true or not Mark “T” for true and “F” for false. (10 points)l.F 2. F 3.T4. F 5. T 6. F 7. F 8. T 9. F 10. TIII. Reading Comprehension. (20 points)1. A 2. B 3.D4. D 5. A 6. A 7. C 8. B 9. D 10. BIV. Fill in the blanks with the right forms of words and expressions in the box. (10 points)l.F 2.
37、D 3. J 4. A 5.B6. H 7. C 8. E 9. G 10.1V. Translate the following paragraph from English to Chinese. (20 points)1. As far as export trade is concerned, export document is the proof of presumed delivery of export goods, and it is also the tool of foreign exchange settlement.就出口贸易而言，出口单证是出口货物推定交付的凭证，是
38、结汇工具。2. Last week, Amazon began piloting the new function of managing your customer engagement”, that is, marketing new products and promotions to customers through e-mail.上周，亚马逊开始试行“管理客户参与度”的新功能，即通过电子邮件向客户进 行新产品营销和促销。3. Measure the brand loyalty of existing consumers including the relationship betw
39、een consumers and corporate brands.衡量现有消费者的品牌忠诚度，包括消费者与企业品牌之间的关系。4. Fulfillment by Amazon is a service offered by Amazon, as a means fbr thirdparty sellers to automate their order fulfillment and shipping services.亚马逊物流是亚马逊提供的一项服务，作为第三方卖家自动化订单履行和运输服 务的一种手段。5. As Chinas first B2B e-commerce platform,
40、 it conducts a full review on paid-up suppliers, providing product information of 27 categories and 3,600 sub-catcgorics9 and displaying website information in 11 languages.作为中国首个B2B电子商务平台，中国制造网对付费的供应商进行全面评估， 提供27大类3 600子类产品信息，并用11种语言提供网站信息。VI. Translate the following paragraph from Chinese to Engli
41、sh. (20 points)1 .中国制造网创建于1998年,是中国领先的综合性第三方B2B电子商务平台。 Founded in 1998, Made-in-C? is a leading comprehensive third-party B2B e-commerce platform in China.2 .任何注册加入亚马逊物流(FBA)的人都可以委托亚马逊运输所有的货物， 包括退货和退款。Anyone enrolled in Amazon FBA can let Amazon handle all shipping, including returns and refunds.3 .
42、发展企业自身的消费者文化，以此来服务消费者，并让他们感到满意。 Develop the enterprisers own consumer culture, so as to serve consumers and make them satisfied.4 .亚马逊的视觉设计可能不是最流畅、最简约美观，或是最能引起共鸣的，但 是却非常实用。Amazons visual design might not be streamlined, minimal, beautiful, or engage people on an emotional level, but it is immensely
43、useful.5 .这在一定程度上扩大了卖家和顾客的沟通渠道，但是在后台依然看不到买家 的联系信息。This has expanded the communication channels between sellers and customers to a certain extent, but the buyers contact information will continue to remain private in the background.VIL Questions to discussion. (10 points)1. There are many areas in e-
44、commerce affected by cultural difference. It relates to everyday communication, Internet usage, marketing & advertising, e-commerce trust, seasonal sales potential, color perception and much more.2. The work of cross-border customer service focuses on pre-sales and after-sales, mainly dealing with the buyers pre-sale inquiries and handling after-sale issues, and initiative after-sale inquiry.