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1、?景观体系暨水系景观概念规划C o n c e p t u a l l a n d s c a p e p l a n n i n gWutong Lake creative eco-tourism city?梧桐湖生态创意旅游城整体日景鸟瞰Daytime birds view of Wutong Lake creative eco-tourism city滨湖体育运动休闲区黄昏鸟瞰Twilight birds view of the lakeside sports and leisure area生态岛居别墅及精品酒店区夜景鸟瞰Birds view of island villas and
2、boutique hotel areas in the night水天堂精品综合旅游休憩区夜景鸟瞰Birds view of tourism rest area in the night滨水风情商业街夜景鸟瞰Birds view of waterfront commercial streets in the night创意源科技之光夜景鸟瞰Birds view of“Light of Science”area in the night梧桐湖生态创意旅游城整体黄昏鸟瞰Twilight birds view of Wutong Lake creative eco-tourism city目录 皋兰
3、被径兮，斯路渐。湛湛江水兮，上有枫。前言1.1 背景-梧桐湖生态创意旅游城发展概述 Background Overview of the development of Wutong Lake creative eco-tourism city1.2 范围-上轮总体规划与新城建设目标论证分析 Scope-analysis of last rounds master plan and the construction goal of the new town.1.3 任务-本次景观体系暨水系景观概念规划设计任务解读 Task-Interpretation of the conceptual pla
4、nning of the landscape system design1.4 成果-本次景观体系暨水系景观概念规划文本提要 Results-Text abstract of the concept planning of the landscape 路曼曼其修远兮，吾将上下而求索。文脉与特性2.1 项目区位分析 Location analysis2.2 对外交通分析 External transport analysis2.3 项目现状分析 Current situation analysis 搴汀洲兮杜若，将以遗兮远者。展望3.1 城市气质与文化传承 Urban temperament a
5、nd cultural heritage3.2 规划原则与总体构思 Planning principles and general conceptions3.3 创意主题与总体定位 Creative themes and overall positioning3.3.1 总体定位 Overall positioning3.3.2 功能板块 Functional blocks3.3.3 发展线索 Development cLues3.3.4 四大主题景区 The four major theme areas3.4 旅游专题与主题定位 Tourism projects and theme posi
6、tioning3.5 市场定位与客户分析 Market positioning and customer analysis 王孙游兮不归，春草生兮萋萋。规划策略4.1 总体规划 Master Plan4.1.1 总体鸟瞰图 Overall bird view4.1.2 总体规划平面图 Overall plan4.2 总体空间布局 General layout4.2.1 用地规划总平面 Land use diagram4.2.2 图底关系 Figure and ground4.2.3 功能布局规划 Design function4.2.4 空间规划结构 Design framework4.2.5
7、 主要市政公用设施及公共服务设施规划 Main municipal facilities and public service facilities planning4.3 交通体系规划 Transport planning4.3.1 道路系统规划 Road hierarchy system4.3.2 公共交通组织规划 Public transport system4.3.3 慢行系统规划 Bicycle&pedestrian circulation system4.3.4 水上交通组织 Water traffic organization4.4 景观系统规划 Landscape planni
8、ngContents 123序幕：优势篇：序探索篇：4实践篇：4.4.1 景观和绿地系统规划 Landscape structure4.4.2 开放空间体系规划 Open space structure 4.4.3 景观视线分析 Landscape view analysis4.4.4 绿化植物配置规划 Plant design4.4.5 水系设计 Water system design4.4.6 滨水岸线分析 Water edge analysis+Water edge categoriesy4.5 开发控制 Development control4.5.1 开发强度控制 Developme
9、nt intensity control4.5.2 建筑高度控制 Building height control4.5.3 城市天际线控制 Urban skyline4.5.4 分期开发策略 Phasing strategy4.6 群体建筑风格 Style of building complexes4.6.1 夜景灯光照明系统规划 lighting system planning4.6.2 建筑色彩规划 Architectural color planning4.6.3 可持续技术 Sustainable technologies4.6.4 城市公共艺术设计 Art design of urb
10、an public space 沧浪之水清兮，可以濯我缨；沧浪之水浊兮，可以濯我足。重点项目策划及景观节点设计5.1 手持金匙，开启灵秀湖北活力门 Holding golden key to open the scenery Hubeis vigorous gate5.2 小楫轻舟，梦入江南吴地生态岛 Rowing a little ship into the ecological island of Wu kingdom5.3 清池香荷，绽放浪漫荆楚水天堂 The clear pond and flagrant lotus shines the romatic water paradise5
11、.4 足踏故土，追寻名城鄂州创意源 Stepping into the hometown to search the creative source of famous Ezhou city5.4.1 科技之光科技产业、仓储物流聚集区 The light of science and technology science and technology industry,storage and logistics areas5.4.2 文化之脉生态农业、创意产业聚集区 Culture Pulse-ecological agriculture,creative industries area5.4
12、.3 绿色之魂分时度假农庄体验区 Green soulPhasing holiday manor 与天地兮同寿，与日月兮齐光。功能策划与推广策略6.1 营销模式设计 Marketing model design6.1.1 “多位一体”打造“活力门、生态岛、水天堂、创意源”的综合商业模式策划 Multi-location,one body creates the integrated business model of Vigorous gate,ecological island,water paradise,creative source 6.1.2 旅游产业模式策划 SWOT 分析 SWO
13、T analysis of the tourism industry 6.2 运营实施计划 Operation and implementation schedule6.2.1 营销渠道策划及营销模式设计 Marketing channel planning and marketing model design 6.2.2 商业模式整合 Business models integration6.2.3 管理模式设计 Management system6.3 总体形象包装 Overall image decoration6.3.1 整体形象系统“二十个一”工程 Overall image sys
14、tem-twenty one project6.3.2 动态宣传与旅游节庆设计 Dynamic publicity and festival tourism design5品牌篇：6愿景篇：?湛湛江水皋兰被径兮，斯路渐。湛湛江水兮，上有枫。屈原离骚水边高地兰草长满路，这条道已遮没不可寻。清澈的江水潺潺流，岸上有成片的枫树林。U p l a n d s a l o n g t h e r i v e r a r e g r o w n w i t h o r c h i d s,t h e r o a d c a n b a r e l y b e s e e n;C l e a r r i v
15、 e r w a t e r i s f l o w i n g,t h e r e a r e M a p l e t r e e s a l o n g t h e b a n k s.?As a new eco-business cards for the domestic and foreign tourists,the former secluded Wutong Lake is now welcoming guest from all over the world with its romantic water,lake,island,forest with warm welcom
16、e.Background Overview of the development of Wutong Lake creative eco-tourism city Scope-analysis of last rounds master plan and the construction goal of the new town.Task-Interpretation of the conceptual planning of the landscape system design(water area landscape)Results-Text abstract of the concep
17、tual planning of the landscape(water area landscape)22梧桐湖原名梁子后湖，与碧波万顷的梁子湖同属梁子湖水系，其历史可追溯到古江汉平原上浩瀚连绵的内陆湖云梦大泽。它产生于史前时期，早在尚书、周礼等古籍中就有关于云梦泽的记载，据推断，云梦泽面积最大时曾达到 4 万平方公里。Wutong Lake was previously named Liangzihou Lake,its history can traced back to the vast inland lake-Yun meng Lake of the acient Jianghan
18、Plain.It formed in prehistoric times,there are records of the Yunmeng Lake in ancient books such as The Book of History,Rites of Zhou,the area of Yun meng Lake reached a maximum of 4 million square kilometers.经过千年的自然变迁和人为分割，云梦泽逐渐消失，如今的梁子湖以及荆楚大地上纵横的水道正是云梦遗泽之一。这里烟水迷蒙，风光秀丽，这里山青水秀，人湖共生，“沉了高唐县，浮起荷叶洲”的传说反
19、映了人与自然之间古朴的关系。After thousand years of natural changes and human split,Yunmeng Lake disappeared gradually;Liangzi Lake and other water areas is the former site of Yunmeng Lake.Here,the smoky quartz is misty,the landscape is beautiful,and people and lake co-exist in this picturesque scenery.The legend
20、“the Gaotang county sinks,Heye continent floats reflects the simple and unsophisticated relationship between human and nature.寻味梧桐湖，这里自古就是一方风水宝地。When ruminate Wutong Lake,we will notice it is always a land of treasure.“湖”是梧桐湖生态创意旅游城最核心的优势资源。梁子湖为中国十大著名淡水湖，是目前中国保护最好的两个内陆湖泊之一，中外专家称之为“化石型湖泊”。湖内生态系统完整、生物
21、多样性丰富、湖泊水质优良，是中国许多珍稀濒危水生野生动植物的重要保存地，被称为“物种基因库”、“鸟类乐园”。2009 年 6 月，在梁子湖发现了对水质要求极高的“极危生物”，有“水中大熊猫”之称的淡水桃花水母，引起轰动。Lake is the core resource of Wutong Lake creative Eco-tourism city.Liangzi Lake is one of the ten most famous fresh water lakes.Also,it is one of the two best conserved inland lakes in China
22、 and is renowned as the fossil like lake by domestic and foreign experts.With its intact ecological system,biological diversity,fine water quality,the lake is the important conservation site of lots rare and endangered aquatic wildlife,it is known as the species gene pool,Bird Paradise.In June 2009,
23、the critically endangered creatures-freshwater medusa is found in Liangzi Lake,creating a sensation.梧桐湖生态创意旅游城位于鄂州市西部，南临广袤的梁子湖，西接东湖国家自主创新示范区，是梁子湖区域内距离武汉主城区最近、交通最便捷的区域。它宛如一块温润的翠玉镶嵌在大梁子湖区的中心，是梁子湖面向国内外游客的首张名片。Wutong Lake creative eco-tourism city is located in the western area of Ezhou,to its south is
24、the vast Liangzi Lake,and to its west is the East Lake National Innovation Demonstration Area.The site is close to Wuhan downtown area with the most convenient traffic.It is the gentle jade inserted in the central area of Daliangzi Lake area;it is the first name card of Liangzi Lake for the domestic
25、 and foreign tourists.品味梧桐湖，这里兼具湖、岛、林、湿地、动植物，资源得天独厚。Tasting Wutong Lake,we will realize that it embraces unparallel resources,such as lakes,islands,forests,wetlands,animals and plants.1.1 背景-梧桐湖生态创意旅游城发展概述Background Overview of the development of Wutong Lake creative eco-tourism city 寻味梧桐湖（历史）Rumina
26、te Wutong Lake(history)品味梧桐湖（资源）Taste Wutong Lake(resource)HB.2012.01.水系景观概念规划 中国.湖北梧桐湖生态创意旅游城景观体系暨水系景观概念规划CONCEPTUAL LANDSCAPE PLANNING WUTONG LAKE CREATIVE ECO-TOURISM CITY23玩味梧桐湖（定位）Ponder Wutong Lake(positioning)回味梧桐湖（现状）Reminisce of the Wutong Lake(current situation)2009 年 5 月，梧桐湖新区按照鄂州市城乡一体化建设
27、示范的要求，组织编制了梧桐湖新区总体规划，定位综合发展目标为把梧桐湖新区建成面向武汉都市圈，满足休闲度假、科技研发、高端居住、生态农业等多种功能要求的区域性综合功能新区。In May 2009,as according to the requirements of Ezhou unity of urban and rural areas,Wutong Lake new district organized the draw out of the master plan of Wutong Lake new district;it will become the multi-functional
28、 comprehensive district.从 2009 年底到 2010 年初，湖北省政府开始重点关注大梁子湖地区，并出台 关于研究大梁子湖运动休闲旅游度假区建设工作的会议纪要、提出“大梁子湖两型社会示范区”、将武汉城市圈列为中法开展城市可持续发展和环境领域合作的示范地区。梧桐湖新区的发展迎来新的契机。From late 2009 to early 2010,the Hubei provincial government started focusing on Daliangzihu area,and proposed the Daliangzi Lake demonstration a
29、rea of the two-type society,making Wuhan city cycle the demonstration area of China-France sustainable development and environmental cooperation.Wutong Lake new district ushers in a new development opportunity.玩味梧桐湖，新世纪这里即将迎来新定位，期待华丽转身。Ponder Wutong Lake,the new century will welcome its new position
30、ing,expecting a splendid turn-back.随着人为经济活动的介入，围垦填湖，梁子湖的水域面积在不断缩小。环境的破坏、湖泊水源的污染、洪涝灾害、湖泊生态系统破坏该如何正确处理本区域湖泊保护与创意生态城建设之间的关系？With the intervention of human activity,the water area of Liangzi Lake is decreasing,the environment is seriously destructed,the water resources is polluted,the ecological system
31、of the lake is deteriorated,how to deal with the relation between lake protection and the creation of a creative eco-tourism city?滨湖地区，是湖泊生态系统和城市生态系统相互作用最为明显的区域，也是湖泊对人类活动响应最敏感的区域。什么样的产业能够适应高标准的环境保护要求，能够适应梁子湖区的本体发展，能够适应以“湖”为主的发展模式，既能带动区域发展，又能与如此优美的资源相匹配？Lakeside area is the area where interaction bet
32、ween lake ecological system and urban ecology is most obvious;also,it is here where lake responds to human activity most sensitively.What kind of industry will be adapting to the environmental-friendly requirements?What kind of industry will be adapting to the“lake-oriented”developing mode?What kind
33、 of industry will be spurring the regional development and yet matches the beautiful resources?目前的中国已经进入了农业转型的关键时期农民失地现象增多，社会问题层出不穷；土地性质复杂多样，利益协调举步维艰；农业粗放经营危机四伏，资源瓶颈约束趋紧如何破解本区域内部城乡统筹的困境与难点？Now,China is entering into the critical period of its agricultural transition:more and more farmers lost their
34、lands,social problems is endless,land quality is complicated,coordination of interest is difficult,extensive management of agriculture is risky,resources limitations are more serious,how to solve the difficulties confronted in the process of unity of urban and rural area?回味梧桐湖，我们需要做的还有很多很多。To remini
35、sce Wutong Lake,there is lot to do.241.2 范围-上轮总体规划与新城建设目标论证分析梧桐湖新区总体规划（2009-2020）于 2009 年编制完成。该规划主要基于武鄂城乡一体化背景而制定，具有一定的视野局限。2011 年 3 月，鄂州市委市政府在梧桐湖新区现场办公会上，提出将梧桐湖新区作为鄂州市综合改革示范区核心区建设，并要求按照功能全面的新城建设标准对新区的建设定位和规划进行研究和必要的调整。Wutong Lake new district master plan was drawn out in 2009.The plan is mainly bas
36、ed on the background of Wuhan-Ezhou unity of urban and rural area,and it has some limitations.In March 2011,Ezhou Municipal Government proposed to make Wutong Lake new district the comprehensive rebuilding demonstration area,it will be constructed according to standard of a full-function new town an
37、d the planning will be further researched and adjusted.上一轮总体规划土地利用land use planning of last rounds master planScope-analysis of last rounds master plan and the construction goal of the new town 规划调整完善 Adjustment and improvement of the planning根据武汉城市圈“两型”社会建设、鄂州综合改革示范区建设、大梁子湖生态示范区建设的新规划背景，提升建设目标，体现“两
38、型”和综改示范特色。According to the new planning background of the construction of a two-type society of Wuhan city cycle,comprehensive rebuilding demonstration area of Ezhou,Daliangzi Lake ecological demonstration zone,the construction goal will be upgraded to reflect the characteristic of the two types soc
39、iety and the comprehensive rebuilding model.针对原景观规划中现状水系利用不够、水体开挖面积过大、水系与城市结合不足等问题进行改进，凸显“两型”环境，强化水乡特色，增强可实施性。In the old planning,the existing water area is not used to a proper extent,the water body is too large,and the water resource is not completely integrated with the city.The new planning will
40、 aim at solving the problems,displaying the two types”environment,enhancing the characteristic of a water village and improving its feasibility.平衡各产业用地布局，完善服务功能区，强化湖泊旅游、高新技术和文化创意产业，增强新城综合发展实力。Balance land use layout of different industries,complete the service and functional areas strengthen lake to
41、urism,high technology and cultural creative industries,enhance the comprehensive strength of a new city.适应新建设定位要求，挖掘用地潜力，满足“两型”示范项目建设需要。Adapt to new requirements of construction goal and explore the potential of land to meet the demands of a“two type demonstration project.上位规划景观系统分析Master Planning L
42、andscape Analysis 上位规划功能系统分析Master plannings functional system analysis 上位规划绿地系统分析Master plannings green space system analysisHB.2012.01.水系景观概念规划 中国.湖北梧桐湖生态创意旅游城景观体系暨水系景观概念规划CONCEPTUAL LANDSCAPE PLANNING WUTONG LAKE CREATIVE ECO-TOURISM CITY25建设目标提升 Upgrade the construction goal国际一流滨湖生态城。以“健康湖泊、共生发展
43、”为开发理念，通过全球化合作，建立最高效、最完整的城市生态体系，既保护梁子湖原生态自然环境，又实现宜居的水乡城市理想。World-class Lakeside eco-cityTakingHealthy Lakes,symbiotic development for the development ideas and through global cooperation,we will establish the most efficient,and most complete urban ecological system,which will not only protect the na
44、tural environment of Liangzi Lake,but also achieve the ideal livable water village.“两型”社会综改区核心展示区。梧桐湖创意生态旅游城将在高标准的建设模式、低污染高产出的生态产业、城乡一体进程中的农民安置、水乡特色的城市设计、节能生态技术等多方面起到示范作用。Demonstration area of Two-type comprehensive rebuilding districtsWutong Lake Creative Eco-tourism City will be demonstrating its
45、construction mode of high standard,ecological industry of low pollution and high yield,resettlement of farmers in the unity of Urban and Rural Areas,urban design of rivers village features,energy-saving technologies,etc.大梁子湖生态旅游示范区的启动区。根据湖北省对“梁子湖生态旅游示范区”的定位，率先启动梧桐湖创意生态旅游城建设，形成优质的滨水生态城镇示范效应，带动整个梁子湖区域
46、生态旅游的发展。Daliangzi Lake Eco-tourism Demonstration Area Initiating ZoneAccording to the positioning“Daliangzi Lake Eco-tourism Demonstration Area Initiating Zone”,the Wutong Lake creative eco-tourism city will be constructed in the first place to create a profound demonstrating effect of a waterfront
47、eco-city,spurring the development of the eco-tourism industry of the whole Liangzi Lake area.湖北省城镇体系规划（2003-2020）空间布局规划图 Space layout plan of Hubei urban system planning 大梁子湖生态旅游示范区功能结构图Function structure of Liangzi Lake ecological tourism demonstration area 26根据湖北梧桐湖生态创意旅游城景观体系暨水系景观概念规划方案征集任务书要求，设计
48、者将进行以下设计任务：As according to the design specification of“Conceptual planning of landscape design(water area landscape)of Wutong Lake creative eco-tourism city”,the designer should fulfill the following tasks:新城景观体系规划。对新城景观体系进行梳理，确立不同区域的功能和风格。突出标志性景观的整体空间形象，深入探讨滨湖沿线地块与其他区块的关系，结合临近地区的城市功能，达到城湖共融的目标，形成自然
49、与人文和谐共生的城市滨水空间。Landscape system planning.Landscape system should be sorted out to establish the style and function of different regions,highlighting image of the landmark landscape.Besides,we will discuss the relations between lakeside area with other districts and considering the function of neighb
50、oring cities so as to achieve the goal of co-existence of lake and city,creating a waterfront space where nature is in harmony with culture.重要水系景观节点设计。强化梁子湖、梧桐湖和月山湖等水系及绿化带的景观作用，在对滨水地区分析的基础上，结合周边主要功能区块，重点研究滨水空间和公共开敞空间的景观布局，滨水建筑的布局，交通组织、景观线路设计，绿化植被的配置与建筑色彩的意向，经济可行性分析及分期实施的建议方案，城市公共艺术的设计意向等内容。Design of