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1、FranchisingUnit 4franchisor management services fee franchise agreement advertising fee franchisee format operations manual master franchisee franchise feeFranchising can be defined as a business system in which a company(or _)sells an individual(or _)the right to operate a business using the franch
2、isors established system or _.The franchisee is thus able to take advantage of the franchisors brand names,reputation and experience.As part of the contract(or _)the franchisee pays an initial sum of money,know as a _ to the franchisor and,in addition,agrees to pay a _ in exchange for continuing adv
3、ice and assistance which is usually calculated as a percentage of annual turnover.In certain cases the franchisee may also pay an _to contribute to the franchisors annual advertising and marketing costs.It is important to understand that the franchisee also has to find the necessary capital to open
4、the business.Once the contract has been agreed,the franchisor provides an _ which is a document containing all the information that the franchisee requires in order to manage his or her business.In some cases a franchisor may appoint a _ to supervise all aspects of the development of the business in
5、side a territory.franchisorfranchiseeformatfranchise agreementfranchise feemanagement services feeadvertising feeoperations manualmaster franchiseeWhat is franchising?特许经营是指特许经营权拥有者以合同约特许经营是指特许经营权拥有者以合同约定的形式，允许被特许经营者有偿使用其定的形式，允许被特许经营者有偿使用其名称、商标、专有技术、产品及运作管理名称、商标、专有技术、产品及运作管理经验等从事经营活动的商业经营模式。经验等从事经营活
6、动的商业经营模式。Employer employeeInterviewer intervieweeLicensor/licenser licenseeDrawer(开票人)drawee（付款人）Payer payeeConsignor（委托人，发货者）consignee（收件人，承销人）McDonaldsthe leading global foodservice retailer more than 30,000 local restaurants serving 50 million people each day in more than 119 countries Unit 4 Fra
7、nchisingOne day in my lifeTake up(the challenge)to accept a suggestion,offer,or ideatake up the invitation take up the challengetake up the positionLeedsA borough of north-central England northeast of Manchester.a major commercial,transportation,communications,and industrial center.Leeds Live byI ha
8、ve always tried to live by my faith.(=according to my religion)He was tired of living by suitcase.(=spending a lot of time travelling)computerize to use computers to control an operation,system,process etc They computerized the accounts department back in 1985.a computerized database The company has
9、 completed the computerization of specific things such as the alarm system.Floor ManagerWhose job is to manage a department or floor in a large storeFLOOR:the area where the ordinary workers do their workadministrationthe activities involved with managing and organizing the work of a company or orga
10、nizationI want to spend my time on research and development rather than administration.the part of a company or organization involved with managing and organizing its work The job cuts will affect those in sales support and administration.parkan area of land where there are several small businesses
11、or factoriesindustrial/science/business/retail/office parkStapleton Airport became an industrial park after the opening of Denvers new airport.Several large corporations have their regional headquarters in the business park.retail park a grouping of many retail warehouses with associated car parking
12、on the fringes of most large towns and cities,offering an alternative to busy city centresa range of chain stores,including supermarkets,clothes or footwear superstores,electrical superstores,and DIY storesabundance of free parking and proximity to major roadseasier to reach than central shopping ar
13、easDrive-thru=drive-throughrelating to or conducting exchanges with clients who drive up to a window and remain in their automobilesperformed or provided quickly and routinelydrive-thru banking.drive-through deliveryA drive-through establishment,especially a restaurant A window at such an establishm
14、ent,from which business is conductedDrive-thruDrive-thruA drive-thru McDonaldsA drive-thru McDonaldsBacon&Egg McMuffin invoice a list of items provided or work done together with their cost,for payment at a later time:Invoices must be submitted by the 24th of every month.Cf.bill,receiptinvoice (verb
15、)to supply an invoiceInvoice sb for sth Mystery Diner No matter what type of catering establishment you can benefit from advice and guidance to help move forward and exploit your strong areas and strengthen your weaknesses.As an independent professional organisation we can give you that advice throu
16、gh our mystery diner program.Customers like a product that they can trust and rely on time after time.Return visits more likely if standards are consistent every time.Allows head office policy and new ideas to be independently scrutinized.Highlights possible problem areas,which are easy to miss if i
17、t is your own business.Independent inspection of supervisors whilst senior managers are absent.Motivational for staff,good to use with a staff incentive scheme.Reduces staff turnover through incentives to perform.Delivers more reassurance to customers on quality.Customers expectation will be met on
18、each repeat visit.Provides better value for mend to formally praise someone or something:The judge commended her for/on her bravery.For a low-budget film,it has much to commend it(=it deserves praise).It says on the back cover of the book highly commended.ongoingcontinuing to exist or develop,or hap
19、pening at the present momentan ongoing investigation/process/projectNo agreement has yet been reached and the negotiations are still ongoing.payrollthe total amount of wages paid to all the people working in a particular company or industryThe company has cut its total payroll by 7%since the merger.
20、More than half the state budget goes to payroll and only 11%to public works.the activity of managing wage and salary payments for employees The Human Resources Department is responsible for payroll administration.on the payroll:to be employed by a particular companyUnder the plan,every employee on t
21、he payroll can buy 100 shares at$127.25 each.Staff turnover the rate at which employees leave a company and are replaced by new people:The large number of temporary contracts resulted in a high turnover of staff.Theyve had a lot of turnover at the factory recently.casual workers not regular or fixed
22、;temporary:casual labour/labourerscasual workerscasual staffrush when a lot of things are happening or a lot of people are trying to do or get somethingTheres always a rush to get the best seats.I try to do my shopping before the Christmas rush.Theres been a rush for(=sudden popular demand for)ticke
23、ts.muck in to share the work that needs to be doneShe doesnt mind mucking in with the rest of us when theres work to be done.fries=French friesThe name does not come from the fact that their origin is French,but because the potatoes are frenched“to cut(green beans,for example)into thin strips before
24、 cooking.to trim fat or bone from(a chop,for example)priority something that is very important and must be dealt with before other things:The management did not seem to consider office safety to be a priority.You have to learn to get your priorities right/straight(=decide which are the most importan
25、t jobs or problems and deal with them first).Banks normally give priority to large businesses when deciding on loans(=They deal with them first because they consider them most important).Official business requirements obviously take/have priority over personal requests(=Official business matters wil
26、l be dealt with first).Glenn Miller(1904 1944)Bandleader/Trombonist Moody Blues on the go in the process of being produced:Did you know that shes got a new book on the go(=being written)very busy:Ive been on the go all day and Im really tired.Jane AustenNovelsSense and SensibilityPride and Prejudice
27、 Mansfield Park Emma 1775 1817seatingall the seats in a restaurant,cinema etca restaurant with seating for 40 customersThe hall has a seating capacity of 650.the places where people will sit,according to an arrangementseating plan/arrangements the seating plan for the wedding dinnersittingone of the
28、 times when a meal is served in a place where there is not enough space for everyone to eat at the same timeSchool dinners are served in three sittings.conform to obey a rule or reach the necessary stated standard,or to do things in a traditional wayBefore buying a baby vehicle,make sure that it con
29、forms to the official safety standards.Members must conform to a strict dress code.The website owner must conform with the requirements of the Data Protection Act.The property conformed to all the latest building regulations.valuethe economic value of something is how much a product or service is wo
30、rth to someone relative to other things(often measured in money)good/excellent value(for money):of good quality,considering its price or you get a large amount for the priceFirst,the franchise is the contractual relationship between the franchisor and the franchisee.Second,the franchisor will allow
31、franchisee to use their own trademarks,service mark,business and technical methods,continuous system and other industrial and intellectual property rights by the firm promise.Third,franchising is a continuous relations.Features of franchisingpreferred suppliers SUPPLIER:a company that provides a par
32、ticular type of product:Microsoft is the worlds largest supplier of PC software.What the retailer needs is a larger supplier base in order to be more competitive.PREFERRED SUPPLIER:a company that has an agreement with another company to supply it with goods or services A major telecoms firm recently
33、 announced that it would make the company its preferred supplier of new data communications equipment.refurbishment to renovate to make a building look new and bright againThe developers refurbished the house inside and out.a big move in some board games,a change of the position of one of the pieces
34、 used to play the game,or a change of position that is permitted by the rules,or a players turn to move their pieceIt takes a long time to learn all the moves in chess.Its your move.pay off If something you have done pays off,it is successfulHe predicted the companys modernization program would resu
35、lt in higher sales.So far it has paid off.Investors should not expect the companys more aggressive strategy to pay off right away.to pay back money that you oweWe should be able to pay off the debt within two years.Pay offIf your employer pays you off,they pay you for the last time and then end your
36、 job,because now they do not need you or could not pay you in the future.INFORMAL to give someone money so that they will not do or say something,or so that they will go awayThere were rumours that key witnesses had been paid off to keep quiet.Advantages of franchisingFor franchisees:Franchisees req
37、uire less initial capital than independently starting a company and can use proven successful strategies and trademarks.Training regarding all areas of the business such as manufacture,preparation,accounting,business controls,merchandising,marketing and promotion are given by the Franchisor to the F
38、ranchisee.The Franchisor helps the Franchisee in many ways like to obtain occupation rights to the trading location,prepare plans for layouts,comply with zoning or planning laws,they also provide general assistance in calculating the correct level and mix of stock for the opening launch of the busin
39、ess.A Franchise system greatly reduces a Franchisees business risks by providing the support and benefits.The field operational staff of the Franchisor provides the services to the Franchisee,to assists with any problems which may arise during the time of business.The Franchisors continuous research
40、 and development programs provide the benefits to the Franchisee,which are designed to improve the business and keep it up-to-date with latest information.For franchisors:The expansion of distribution and enhancement of impact without any kind of additional capital investment.The company name manage
41、s to get community acceptance as a result of the local franchisee who is operating it.The marketing and distribution costs are shared by the franchisee.There is a flat fee that is an additional earning collected from the franchisee every month.Disadvantages of Buying Franchising1)It is because of fr
42、anchising itself,making the franchisee has been a sound,robust operating system.However,because of this,the franchisee is difficult to change this business model to adapt to the market,a variety of policy changes.In addition,because different regions consumers have different needs,making it difficul
43、t for the franchisee to sustain advantage in any place.2)For the consumer,the frequent changes gave them a doubt,caused the unclear responsibilities between franchisor,current franchisee and past franchisees.3)A franchise can only focus on a particular area,and can not be achieved in all markets and
44、 strategic victory.Reading task 1A.recruitment,training,performance reviewB.organizing her own work schedule,allocating time for different tasksC.meeting other McDonalds managers,attending franchise conferences,meeting with the press.D.accounts,payroll,taxes ordering supplies,advertisingE.wairtressing preparing food,taking orders,cleaningF.doing anything that remains to be done.-monthly accounts,balance sheet and planning future development.