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1、Extended Book制作者：李响制作者单位：广东警官学院高等教育出版社高等教育电子音像出版社Unit 4 Attending Fairs and ExhibitionsContents1 1Language Skill Description2 2Section 1 More Things to Do3 3Section 2 Window on Pronunciation54321read more about attending fairsand exhibitionspractise reading aloud:Assimilation practise new reading sk
2、ills:Taking Notes develop career awareness:China International Consumer Goods FairCareer Skills DescriptionIn this unit,you will backSection 1 More Things to DoActivity 2Activity 1Activity 3More Things to DoRead More about Attending Fairs and ExhibitionsFulfill the Following Fulfill the Following Ta
3、sksTasksMake a Make a SurveySurveybackActivity 5Translate a Translate a ParagraphParagraphSection 1 Activity 1Read More about Attending Fairs and Exhibitions.1.WhatisBIBF?2.Whataretheaimsofthefair?3.Whatisthespecialfeatureofthisfair?nextSection 1 Activity 1Beijing International Book FairTheNinthBeij
4、ingInternationalBookFair(BIBF)willtakeplaceintheBeijingExhibitionHallfromMay24toMay28,in2002,thefirstofitskindinChinasincethenationsWTOentry.TheaimoftheBIBFistointroducehigh-qualityforeignbookstoChinaandChinesebookstotheworld,promoteinternationalscientific,technologicalandculturalexchanges,strengthe
5、nunderstandingandfriendshipamongpeopleacrosstheworld,expandSino-foreignco-operationinpublishingandcopyrighttrade,anddevelopthebooktradeindustry,specifically,bookimportsandexports.nextSection 1 Activity 1ThefairwillfeaturethelatestpublicationsfromChinesepublishingcompanies,aswellasbooksandelectronicp
6、ublicationsinmanyforeignlanguages.Itwillalsofeaturevariousaudio-visualproducts.Inaddition,theBeijingInternationalAudio-VisualandElectronicPublicationExpowillbeincorporatedintothisfair,andtheexhibitionandsaleshallofaudio-visualproductswillbearranged.Theexhibitionwillcoveranareaof26400squaremetresandh
7、ave950exhibitionbooths,including354boothsdisplayingimportedbooks,446exhibitingChinesebooks,72Internetboothsand87boothsforaudio-visualproducts.Atotalof40countries,regionsandinternationalorganizationswillparticipate.nextSection 1 Activity 1“BooksondisplayattheninthBIBFarenotforsale,duetothecopyrightth
8、emeofthefair,”saidMr.Zhu,headoftheexhibitionoffice.Zhuaddedthatfocusingoncopyrighttradedoesnotmeanthatthenumberofitstransactionsshouldexceedthoseinvolvingotheritems,butthatorganizers,participantsandvisitorsshouldpaymoreattentiontocopyrighttrade.ThesaleofexhibitionboothsoftheninthBIBFhasbeenexcellent
9、,andallweresoldoutbytheendoflastNovemberin2001.OrganizersbelievethatmostoftheirforeigncounterpartsfavourtheChinesebookandcopyrightmarketsinceChinasWTOentrySection 1 Activity 1inDecember2001.Thecurrentdomesticpublishingindustryhasbeengrowing,thequalityofdomesticallyproducedbookshasimprovedgreatly,and
10、thescopeofcopyrightexportshasgrown.Also,domesticpressesarenowmoreprofitable,asaresultofthegreaterpurchasingpowerofcopyrightsandtheexpandedcopyrightsector.translationbackBeijing International Book FairThe Aim of the BIBF:To 1)_ foreign books to China and Chinese books to the world.The Theme of the BI
11、BF:2)_.Features of the BIBF:1.Displaying the 3)_ in Chinese and many foreign languages;2.Covering an area of 4)_ sqm with 5)_ exhibition booths;3.Participants coming from 6)_ countries,regions and international organizations;4.Books on display are 7)_;5.The sale of 8)_ of the ninth BIBF has been exc
12、ellent;6.Foreign counterparts favour the Chinese 9)market.Section 1 Activity 2introduce high-qualityCopyright26 400latest publications Task 1 Complete the outline with the information from the passage.next950not for sale 40exhibition boothsbook and copyrightSection 1 Activity 2 Task 2 Match A with B
13、.1-b2-c3-e4-h5-d6-j7-a8-i9-g10-fnext Task 3 Fill in the blanks with the right words or phrases.Change the form where necessary.There are more words or phrases than you need.1.Thecompany_anewfamilysaloonthisyear.2.Thedealwas_tobothparties.3.Hisresponsibilityinthecompanyisforthe_ofproducts.Section 1 A
14、ctivity 2introduce promote incorporate on display focus ontheme exceed sell out profitable domesticisintroducingprofitablepromotionSection 1 Activity 24.Thepriceofthenewcellphonemodelwillnot_$100.5.Manyofyoursuggestions_inthenewplan.6.The_ofourdiscussionis“ChinasInternationalStatusintheNewCentury”.7
15、.Acollectionofphotographswas_inthehall.8.Alltheticketstotheshow_.exceedhavebeenincorporatedthemeondisplayhas(been)soldoutbackSection 1 Activity 3 Interview an exhibitor at a fair and try to get answers to the following questions.Questions:Can you tell me something about your products?_.Is there anyt
16、hing else worth mentioning about your product?_.How long is the warranty period?_.Do you provide free training?_.Are there any other benefits?_.Do you provide on-site maintenance service?_.How long is the money-back guarantee?_.Do you have your illustrated catalogue?_.backSection 1 Activity 5Activit
17、y 5 Translate a Paragraph.Translate the following into Chinese.Howshouldsellershandletradefairs?Theyshouldchooseastandatthefairthatcanbestdisplaytheirproducts;theyshouldalsoprepareplentyofcatalogues,pricelists,namecardsandfreesamplesforvisitors.Withoutgoodpresentation,theymayfinditcostlyandunproduct
18、ivetotakepartinatradefair.keySection 1 Activity 5Key:参展商应该如何准备展览会？他们应该选择一个最能展示他们产品的展位；为参观者准备大量的目录手册、价目单、名片和样品。如果没有良好的展示，他们可能会发现参加贸易洽谈会既昂贵又没有效果。back同化同化(Assimilation)Section 2 Window on Pronunciation一个音在连贯发音中由于受邻近的音的影响而发生读音变化的语音现象称作同化。同化既可以发生在同一单词内，也可以发生在句子中相邻的两个单词之间。同化有三种类型：1、顺向同化，即前面的音影响后面的音，常见于同一单
19、词内。2、逆向同化，即后面的音影响前面的音。3、相互同化，即相邻的两个音互相影响，形成了一个既不是前者也不是后者的新的音。nextSection 2 Window on PronunciationnextExamples:Listenandrepeat,payingattentiontotheassimilationbetweenwords.1.顺向同化Itrainscatsanddogs.(rains/s/to/z/,dogs/s/to/z/)2.逆向同化Heusedtobeasoldier.(usedto/ju:zdtu/to/ju:stu/)3.相互同化Wouldyoudomeafavo
20、ur?(/d/+/j/=/dju:/)Dontyouseethat?(/t/+/j/=/tju:/)Isyourmotherhome?(/z/+/j/=/sju:/)Section 2 Window on PronunciationbackPractice:Listenandrepeat.Thenunderlinetheassimilationswherenecessary.Wechoosesix.Ofcourse.Therearetenplayersinthisteam.Sheisagoodgirl.Iusedtocomeeverymorning.Godblessyou.Itsapleasu
21、retomeetyou.Theyarefirst-yearstudents.Cantyoudoitbyyourself?Couldyoutellmewherethetrainstationis?Section 1 Chinese Translation北京国际图书展北京国际图书展第九届北京国际图书展（BIBF）将于2002年5月24日至5月28日在北京展览馆召开，这是中国加入WTO后召开的首次会展。BIBF的目标是引进高质量的外国图书并向世界介绍中国图书，以此促进国际间的科学、技术和文化交流。加强世界各地人民的了解和友谊，扩大出版和版权交易的中外合作，发展图书出版业，尤其是进出口业务。展销会将
22、以中国大型出版公司的最新出版物以及多种外国图书和电子出版物为特色。同样有特色的还有各种视听产品。还有北京国际视听及电子出版物出口展将在会上一并举行，并将安排视听产品的展览销售大厅。Section 1 Chinese Translation展销会将占有26400平方米会场和959个展位。包括354个进口图书展位，446个中国图书展位，72个因特网展位和87个视听产品展位。将有40个国家，地区和国际组织参加本次图书展。“根版权这一主题，本次展览会展览的图书并不用于销售,”展览会办公室朱主任说。朱表示强调版权交易并不意味着版权交易应该超越含有其他内容的交易，而是那些组织者，参展商和访问者应该对版权交易更加关注。Section 1 Chinese Translation第九届BIBF的展位销售很好，在2001年九月份前已全部售完。会展组织者相信自从中国2001年加入世贸组织以来，大部分的国外同行对中国图书和版权市场青睐有加。现在国内出版业正在成长，国内出版图书的质量已有很大的提高，版权交易的出口业正在增长，并且因为版权购买力的提高和版权管理部门的扩展，国内的出版社的利润也较以往有所提高。back