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1、BEC HIGHER 学生自学题库与指南Part 0PART 0的部分配了部分答案提示，请参照其中短语，写出自己的真实答案。l.Can you tell me about yourself?a)My name is Tracy Yang.Now Im a senior in Renmin University and my major is accounting.Fmtaking the BEC HIGHER exam to prepare myself for getting a job that requires business English.b)你的答案。2.How do you t
2、hink about your study orwork?a)Well,I like my job.My boss is very nice,and he gives me plenty of empowerment.The onlydisappointment is that,the salary is not very high.b)Well,I dont really like my major of international politics because they are not practical and usefulin getting a job.Thats why Im
3、eager to improve myself in other areas such as business English.c)Well,I like my major of accounting,because its quite practical and useful in getting a job.Youknow many companies are interested in hiring students with the background in accounting.So,Ilike it,although I find it boring sometimes.d)你的
4、答案。3.Could you tell me about your reasons fbrlearning English?a)Well,the most important reason is that,English a very practical and usefiil job-related skill andmany companies are interested in hiring students who speak English well.So,I improve my Englishto make myself more competitive in the job m
5、arket.b)你的答案。4.Could you tell me about your ambitionsfbr the future?a)Well,my immediate career goal after obtaining my Bachelors Degree is joining an internationaltelecommunications company,fbr instance,Hua Wei,or Nokia,to work as a telecommunicationsproducts sales.And then,I want to advance myself
6、to sales management positions.b)Frankly speaking,I havent decided on my career plans since Im still just a sophomore,but I thinktheres a good chance that ril further my studies in International Business till I get the MastersDegree.And then,ril advance myself in this field.c)你的答案。5.Could you tell me
7、 why you chose thistype of work?/these studies?a)I chose the major of telecommunications mainly because both my parents and I thought it waspractical and useful in getting a job.You know,many companies are interested in hiring studentswith the background in XXX.But now Ive realized that its not enou
8、gh fbr getting a high pay job,and I still need to acquire other types of job-related skills such as computer and English.b)你的答案。6.Could you tell me what you like bestabout your work?/studies?a)Well,the best thing about my studies is that ifs very practical and useful in getting a job,you know,many c
9、ompanies are interested in hiring students with the background in XXX.So,its morepractical for job hunting than many other majors such as politics,or philosophy.b)What I like most about my job is that my boss is very nice and he gives me plenty of empowerment.So,even though the salary is not very hi
10、gh,I still quite like the job.c)你的答案。7.Could you tell me what you like leastabout your work/studies?a)Well,I have to say that my salary is not as high as I expected.Thats why Im improving myself inEnglish,so that I can get a higher pay in another position or another company in the future.b)Well,my m
11、ajor International Trade is not practical and useful enough for job hunting.Manycompanies are interested in hiring students with very practical skills such as English,computer andcommunication skills,but we have to spend more time studying some big theories,which are notvery useful for us to get a j
12、ob.c)你的答案。PART 1参考题目你的自学任务(1)先把黄书+题库上的PART 1提问结构+回答结构总结如下图：(2)再反复自问自答提问结构汉语翻译回答结构How hasXXinfluencedthebusinesslife inChina?在 中 国，X X对商业社会产生了哪些影响？扣 题：XX hasinfluenced thebusiness life inChina a lot,in manyaspects.Forexample（或者，lst92nd.）What doyou think你 觉 得X X怎么Well,XX?Let mesee.I think XXofXX?样？has
13、 a lot ofadvantages,although it also hassome problems.Thebiggest advantageis.（如果有时间，就接着阐述缺点：the biggestproblem isthat.）What roledoes XXplay inX X 在现代商业起到哪些作XX plays a crucialrole in modembusiness.Its crucialmodembusiness?用？in many aspects.Forexample(或 lst52nd)What aresomenecessarysteps fbrpreparingX
14、X?准 备XX,必须要哪些步骤？Many steps arenecessary fbrpreparing XX,fbrexample(或 lst52nd)What kindof XXwould youprefer,AorB?你更喜欢什 么，A还是B?Well,I prefer Aalthough B also hasits advantages.I likeA more because.请BEC考生把题库上的其它第一部分的What areXX?(eg.What arenecessaryqualitiesof amanager)有哪止-匕？Many XX are.(eg.Manyqualitie
15、s arenecessary of amanager,fbrexam ple,或 1st2n d)How to doXX?如何做某事We can do XX inmany ways,fbrexample 或 lst5 2nd提问结构和回答结构总结在此?M?8.Could you tell me how important youthink English is in business life in China?a)Well,English plays an increasingly important role in business life in China.English helps
16、us to seethe world,you know,we can see a lot of information published in English,which let us knowwhat飞 happening in the whole world.2ndly,English serves as a communication tool between peoplefrom different countries,the US,Japan,Russia,we usually use English to talk to each other五官思维9.Could you tel
17、l me what effect you thinknew technology is having on business lifein China?a)New technology?Well,let me see,new technology.has been having huge impact on business lifein China.Let me use some examples of new technology to answer this question.internet,QQ,Imean,instant communication,3G,and so on.Wel
18、l,with the invention of new technology,theworking time,the work place are being changed.We may work while traveling with mobile phoneQQ,dont we?In addition,new technology has a big influence on the way we market and sell theproducts,fbr example,TV used to be the major media for commercials but now i
19、nternet is attractingmore and more attention!(真正考试的时候，只答出一个层次就可以了。)举例+5W+部门思维b）请你想想，可以用5 官法吗？10.Could you tell me what effect you thinkadvertisements have on people in China?a)Advertising?Let me see,well,advertising certainly has a lot of influence on people in China./Onone hand,it informs us of the
20、 quality,features of available products and services,which canimprove the quality of our life./On the other hand,some advertisements have negative effects on us,for instance,Mcdonnald commercials lure kids to eat unhealthy foods,diamond ads make youngpeople overspend,and so on.正反思维11.Could you tell
21、me how working life ischanging in China?a)5W、爸妈为例12.Why is teamwork so important?a)5 官、部门13.Do you prefer to work fbr a big companyor a small one?a)5 官、5W14.Can you tell me what you hope toachieve professionally in the next fiveyears?a)同 AMBITIONS 题目15.Do you think mobile phone fees shouldbe paid by
22、 companies?a)It depends.+举例16.Can you tell me how you relax fromyour work or studies?a)5官17.Can you tell me what you would like tochange about your work or studies?a)参考前些题目。18.Can you tell me what you think is thebiggest change in working life in China?a)5 官、5W19.What are the necessary qualities of
23、amanager?a)5官20.How do build teamwork in a team?21.Degree or experience,which is moreimportant when choosing a job applicant?a）It depends.+举例22.1s dress code necessary?a）It depends.+举例Part 2 PRESENTATION大量做题前，抽出24 小时，你要：看懂题目（训练方法：把 剑 2、3、黄书、题库中的TOPICS的核心结构念熟 3 遍）题目分类（上课完成剑2+自己分剑3、黄书、题库）同类题目，确定回答逻辑+英
24、文表达(4)开始大量做题(剑桥+黄书+题库)自学指南 自 己 先 做 全 真 模 拟：做 笔 记+presentation,如效果不好,再做一次学习参考答案：思维+短语配对1.Customer relation:the importance ofoffering incentives to customers令 Offering incentives to customers canhelp you to strengthen your customer baseand enhance customer loyalty.If you offerincentives such as vouche
25、rs,or gifts in thepromotion or sales,you will attract morecustomers and get them buy your productsor services.（思维：销售方面）令 At the same time the image of yourcompany will be improved and yourbrands ara more likely to be known bycustomers.（思维：市场品牌方面）短语配对演示汉语英语加强客户基础Strengthen yourcustomer base提高客户忠诚度Enh
26、ance customerloyalty公司的形象会得The image of your到提升company will beimproved.让大家买你们的产品或服务Get them to buyyour products orservices.你的品牌可能会更广为人知Your brand islikely to beknown by morecustomers.2.Product promotion:how to ensure thatproducts are promoted effectively atinternational trade fairs.You should send a
27、 professional team ofexperts to arrange the promotion at the tradefair.They must be familiar with theproducts you want to promote at the fair.Meanwhile they must be good at dealingwith clients especially foreign clients.（思维：？人）You should use advanced technology todisplay your products at the fair.Ne
28、cessaryequipments such as DVD,overheadprojector,high-definition screen（高清屏幕）can help you demonstrate the quality,fimction and specification of your products.（思维：？设备。思考：做任何 事 情，岂 非 都 需 要“人+设 备”啊！）3.How to reduce labor turnover ratesIn order to reduce labor turnover cates wemust take the following eff
29、ective measures:Set up a clear staff appraisal process tomake sure that the performance of everystaff can be evaluated openly and honestlyand their promotion is based on theircontribution to the company.Thus no onewill complain about unfair promotion whichonce forced some of your staff to leave thei
30、rjobs.Enhance the staff benefits including theirbase pay,annual bonus and other benefits.An incentive system should also benecessary to encourage the staff to workwith the company longer.Improve the work environment of yourcompany or factory.Try to foster a spirit ofmutual help among your staff and
31、let themunderstand that the company or factory isfar more than just a workplace.Its a familywhere all members are supported and valued.4.Career development:the importance ofbeing willing to acquire new skillsthroughout your careerWith the unceasing development of scienceand technology the workplace
32、is nowundertaking profound changes.The wayyou do your work and the equipment youuse in your work will definitely change orupgrade in the future,which means youhave to learn new skills to deal with thesechanges.Remember:you are never too oldto learn.New skills will make you keep upwith the latest tec
33、hnology and help developyourself throughout your work life.5.International sales:how to researchforeign markets effectivelyYou should notice the difference betweenforeign and domestic market and set yourtarget according to specific situation offoreign market.For example:given thedifferent state of l
34、iving standard thepurchasing power of your target market maybe higher or lower than the domestic market.If you ignore the difference you are likely tomake mistakes in products9 pricing inforeign market.You should ensure that your research teamis excellent at carrying out research in aforeign country
35、.That means every memberof the team should mater the nativelanguage and be familiar with the specificculture of the target market.6.Production management:how toimplement an effective just-in-time systemWhat is a JIT production system?JIT is an approach to achievingexcellence in a manufacturing compa
36、nybased on the continuing elimination ofwaste(waste being considered as thosethings that do not add value to theproduct).A repetitive production system in whichboth the movement of goods duringproduction,and deliveries from suppliers,are carefully timed so that at each step ofthe process,the next(us
37、ually small)batch arrives fbr processing just asneeded.The logic behind JIT:Nothing will beproduced until it is needed.7.Travel:the importance of being able tospeak foreign languages in internationalbusiness8.Marketing:how to assess whether thereis a market fbr a new productYou should carry out a re
38、search on thecustomer demands to see if there is a readneed in the market fbr your new product.The feedback or result will help you todecide whether to launch the new producton the market.You should pay special attention to yourcompetitors.Detect whether they are goingto launch their new product ont
39、o the market,if the answer if yes that probably meansthere is a demand in the market fbr somenew product.Then be quick and put on yourrival product to coincide with them.9.Human resources:how to use staffappraisal schemesYou should see to it that the staff appraisalschemes be a chance fbr management
40、 andemployees to come together and exchangeideas,set joint targets and improve the waydecisions are reached.The scheme should have a clear appealprocess and any negative feedback shouldbe accompanied by evidence such as dates,times and outcomes.Most importantlyratings should reflect measurable eleme
41、nt ofthe job requirements.10.Advertising:the importance oftelevision and cinema advertisementIn fact television and cinema advertisingboth function as a kind of media which tellsor even guides people to buy products orservices.With the development of thetelecommunication television has becomethe mos
42、t important carrier of advertisementand as a result of that TV advertising has thelargest amount of audience all over theworld.They have penetrated into peoplesdaily life and persuaded them to buywhenever they turn on them.On the otherhand the popularity of the movie makeevery audience be under the
43、influence ofcinema advertising at the beginning and endof the movie.11.Staff management:how to ensureeffective lines of communication betweenthe workforce and managementAs the leader of the company you shouldopen up a channel fbr the workforce andmanagement to communicate directly.Forexample you can
44、 hold a monthly meetingwithin the company,which is attended byboth the reps from workforce andmanagement.They are allowed to talk witheach other openly and freely to exchangeviews and opinions.They can also setcommon objectives.You should achieve this effectiveness bymaking use of up-to-date technol
45、ogies.Forexample you can set up a fbrum on theintranet of your company so that everymember can air and exchange their views onthe fbrum.In this way a effective line ofcommunication will be set up.You should set up an incentive system tomake your staff talk with their linemanagers.12.Finance:how to e
46、nsure accuratecashflow forecastsyou should establish a monitor system in thefirst place to detect any possible cashflowgap which will occur during yourproduction and operation.This system cancalculate the balance between your incomeand expenditure on a daily base.And shouldthere be any sign of cashf
47、low problems thesystem will warn your staff to do somethingabout it before hand.In order to achieve the accuracy you mustset up a report system which demands everymanager report the current financial statusof his or her departments.The informationwill be collected everyday fbr you to takeconsiderati
48、on.13.International sales:how to decidewhich sales incentives to offer a newforeign customer14.Recruitment:how to ensure that thebest applicant for a job is selected(how toensure that the best candidate for a postis selected)During the selection process we should payattention to the candidates quali
49、ty andattribute.Quality refers to the candidatesability to conduct his or her future work.During the interview candidates will have tobe asked to demonstrate their ability tosolve problems and deal with emergencies.In addition the other important factor shouldalso be considered.That is the attribute
50、 ofthe candidate.It has something to do withthe candidates character and value.Thosewhose value is in the conflict of thecompanys ethics will not be considered asbest candidate even if they demonstrateremarkable ability in their work.15.How to decide whether to float acompany on the stock marketA:we