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1、Unit Eight Exhibition产品展会Part one Warm-up:l(1)What should be taken into consideration when you are going to hold a product launch?Discuss this topic with your partners in groups.Reference AnswerslSpecify clear expectations/objectives.lPrepare for the exhibition stand,items on display,catalogues/pamp
2、hlets,uniforms and so on.Key Word(s)：product launch 产品发布产品发布lWe need to finalize the next product launch.我们需要最后确定新产品的推出。lMany customers would attend the product launch.很多客户将会参加产品发布会。lWe will have a big event for our new product launch next week.下周我们会为我们的新产品如开一大型的活动。Key Word(s)：reduce consumption 降耗降
3、耗lOur intelligent battery charging reduces fuel consumption.智能型蓄电池充电减少了油耗。lOur new products dramatically reduce fuel consumption.Whats more,the operating speed is significantly improved.我的新产品大大降低了燃料的消耗量，此外，运行速度却显著提高。lOur new gear substantially reduces fuel consumption and emissions.l我们的新产品实质性地降低了油耗和
4、尾气排放。Key Word(s)：have a looklWhat about having a look at the pamphlets first?先看一看宣传册吧？lThank you for coming.What about having a look at the sample first.多谢你到来，请先看一看样品怎么样？lIve visited these places.What about having a look at other places?这些地方我们参观过了。到别的地方看看怎么样?。Key Word(s)：user-friendly lThis product
5、is very user-friendly.这些产品操作很容易。lThis program is much more user-friendly.这个“程序”容易使用的多了。lUser-friendly interface is easy to control.用户友好的界面，易于控制。lWe have built up a user-friendly and reliable taxi booking system.建立一套方便使用及可靠的的士预约系统。Key Word(s)：best choice/optimal choice 最佳选择最佳选择lAffordable price,the b
6、est quality,high-quality servicethe product is your best choice!实惠的价格，最好的质量，优质的服务，这一产品是您最理想的选择！lIt is the best substituted choice of the imported products.这一产品是替代进口产品的最佳选择。lOur product is your best choice to improve the brand image of your business.我们的产品将是您企业提升品牌形象的最佳选择。Key Word(s)：welcome to buy lW
7、e have each kind of granite.Welcome to select and purchase.我们有各类花岗岩，欢迎选购。lWelcome to purchase.Welcome to inquire.欢迎选购，欢迎垂询！lWe produce bicycle saddle for MTB and supply them with good quality and competitive price.Welcome to buy!供应各种山地车鞍座，质量好，价格低，欢迎选购。Sample DialoguelA:Take a seat,please.lB:Thanks.T
8、oday Ive come here to inquire about the possibility of entering into business relations with you.lA:Mr.White,I wonder whether our fur animals and fur toys are of any interest to you.lWhite:Artificial fur animals and fur toys?lB:Yes,they enjoy great popularity in Canada.They will sell well in your ma
9、rket,too,I think.lB:Awfully sorry.I can only show you one copy.They are being printed and wont come out until June.A:Then.lB:But I can offer you a few samples now.As soon as the catalogues are ready,Ill send some to you.A:Good.After I return home and get into contact with our customers,well go into
10、further discussions.B:Hope to see you again.A:I hope so,too.Classroom Activity 2l2.You have been preparing for a product launch,and you have drawn up a plan for it.How do you talk over the manager/decision-maker that your plan is applicable.Discuss the topic with your partners.Classroom Activity 3l3
11、.In drawing up a plan for a product launch,what principles should be paid special attentions?Discuss the question in pairs and report your answers.Reference Answersl(1)Legitimacy(合法原则)l(2)Vitality(生命力原则)l(3)Being professional(专业化原则)l(4)Adaptation to local condition(因地制宜原则)Part Five Homework 1l1.In a
12、 product launch,how do you talk over a potential customer to leave his contact details?Discuss this topic with your classmates in groups.Tips:lIf a customer fills in a membership card which includes a customers contact details,the products he/she buys next time will be discounted at a certain percen
13、t.如果顾客填写包含有联系方式的会员卡的话，下次在购物或者购货的会打一定的折扣。通过这样的方式鼓励顾客留下联系方式。Homework 2l2.Translate the following sentences into English.l（1）我们需要最后确定新产品的推出。lWe need to finalize the new product launch.l（2）欢迎来我们新产品的官方发布会。lWelcome to the official launch of our new products.l（3）本产品的特点是性能可靠、经久耐用。lThis product is characteri
14、zed by its reliable function and durability.l（7）“以人为本、诚信服务”是我们的经营理念。lPeople-oriented,good faith service is our business philosophy.l（8）绝对是今年的最佳选择！l It is absolutely the optimal choice this year.l（9）质优价廉，欢迎选购。lHigh quality and low price.Welcome to buy.Homework 3l3.Challenge:complete the sentences bas
15、ed on what you have learned.l（1）The new product launch schedule is subject to approval by headquarters.（新产品的发布取决于总部的同意。）l（2）The product is characterized by its unique designs,high quality and great capacity.（本产品的特点是设计独特，质量高，容量大。）l（3）Our new car improves quality and efficiency and reduces energy cons
16、umption and cost.(我的新车提高质量及效率、降低能耗及成本。)l（4）Have a_ look at the trial version of our product.（看看我们的产品试用版。）l（5）User-friendly _interface is easy to control.(用户友好的界面，易于控制。)l（6）Our _ people-oriented sales philosophy,in part,is converted to a friendship with the best possible service.(我们“以人为本”的销售理念，在一定程度上转换为友情加最好的服务。)lThank you