《商务英语综合教程第二册unit-4-Company-Culture课件.ppt》由会员分享，可在线阅读，更多相关《商务英语综合教程第二册unit-4-Company-Culture课件.ppt（40页珍藏版）》请在taowenge.com淘文阁网|工程机械CAD图纸|机械工程制图|CAD装配图下载|SolidWorks_CaTia_CAD_UG_PROE_设计图分享下载上搜索。
1、Unit 4 Company CultureContentWarm-up activitiesLookatthefollowingpictures.Talkaboutthemwithyourpartners.I.Pair worksWhatdoyouknowaboutthesecompanies?Thinkabouttheircultureandtalkwithyourpartner.II.Group workAllthesecompaniesabovehavesomethingspecialintheircompanyculture.Workinsmallgroups,discussingh
2、owtheymakethegrade.III.Thinkaboutandthenmakealistofallthedifferentcompaniesyouknowintheworldtoday,forexample,Gree,Samsung,AppleWhatiscorporateculture?corporateculture=thepersonalityofanorganizationi.e.“howthingsaredonearoundhere.”What is corporate culture?corevaluesandbeliefscorporateethicsbroadterm
3、rulesofbehaviorBackground InformationThehoursyouworkTheworkenvironmentThedresscodeTheofficespaceThetrainingandskillsdevelopmentOnsiteperksHow does a companys culture affect you?Fortune 500 Logo Logo 世界世界500强美国美国美国日本德国美国日本韩国中国中国德国美国美国中国中国中国中国芬兰中国中国Exxon MobilTheoilgiantmaynotbethebiggestcompanyintheU
4、.S.,but its by far the mostprofitable:Drivenbyhigherpricesforcrude-aswellasbig gains in its natural gasand chemicals businesses-profitsatExxonMobiltopped$30billion,awhopping58%jump.Chevron(Energy)Fannie Mae 房利美房利美 Itisagovernment-sponsoredenterprise,thoughithasbeena publicly traded companysince1968.
5、Thecorporationspurposeisto expand the secondarymortgagemarketbysecuritizingmortgagesintheformofmortgage-backedsecurities,allowing lendersto reinvest their assets intomore lending and in effectincreasing the number oflendersinthemortgagemarketbyreducingtherelianceonthrifts.Google workers,having funs.
6、Having restAsamotivationtechnique,GoogleusesapolicyoftencalledInnovationTimeOff,whereGoogleengineersareencouragedtospend20%oftheirworktimeonprojectsthatinterestthem.Text Analysis1.Intheirresearchprojecttheycameupwithaplan to make a search engine that rankedwebsites according to the number of otherwe
7、bsitesthatlinked tothatsite(andultimately cameupwiththeGooglewehavetoday).他们在其项目研究中构思了一个计划，即要设计一个能够按照链接数量的多少来排列网站的搜索引擎（最终变成了今天的谷歌）。project 1.N-COUNTAprojectisataskthatrequiresalotoftimeandeffort.项目例：Money will also go into localdevelopmentprojectsinVietnam.资金也会流入越南本地开发项目。2.N-COUNTAprojectisadetailed
8、studyofasubjectbyastudent.(学生研究的)课题例：Students complete projects for apersonal tutor,working at home at their ownpace.学生们为个人导师完成课题研究，在家里按自己的速度工作。Text Analysisrank1.N-VAR Someones rank is the position or grade that they have in anorganization.职位;级别例：Heeventuallyrosetotherankofcaptain.他最终升到了船长的职位。2.V-T
9、/V-IIfanofficialorganizationrankssomeoneorsomething1st,5th,or50th,forexample,theycalculatethatthepersonorthinghasthatpositiononascale.Youcanalsosaythatsomeoneorsomethingranks1st,5th,or50th,forexample.给排名;名列intheranks当兵，当战士inrank成行列；成队列firstrank一流的rankfirst名列第一inthefrontrank著名；在前列socialrank社会等级Text A
10、nalysis2.TheseadvertisementsusedasystembasedonthepretencethatyouonlypaidforyouradvertisingifsomeclickedonyouradlinkhencethetermPayPerClick(PPC)wasborn.这些广告应用了一个基于“貌似客户只在广告被点击”才付钱的系统于是PPC（点击付费系统）就诞生。pretence 1.N-VARApretenceisanactionorwayofbehavingthatisintendedtomakepeoplebelievesomethingthatisnott
11、rue.假装例：HegoestothelibraryandmakesapretenceofreadingsomeThoreau.他去图书馆假装读梭罗的书。falsepretences诈骗Text AnalysisclickV-T/V-I If you click on an area of acomputerscreen,youpointthecursoratthatareaand press one of the buttons on the mouse inordertomakesomethinghappen.(用鼠标)点击计算机nopassive例：Clickthelinkandseew
12、hathappens.点击那个链接，看看会发生什么。clickhere点击这里，点击此处；单击此处doubleclick双击；双击鼠标clickanddrag单击并拖动clickfraud点击欺诈clickrate点击率；点选率Text Analysisreferralsystem转介制度；转借系统referralcenter转诊中心；下线链接；介绍中心Referralservice问讯处；咨询业务lucrative 1.ADJAlucrativeactivity,job,orbusinessdealisveryprofitable.获利丰厚的例：Thousandsofex-armyoffic
13、ershavefoundlucrativejobsinprivatesecurityfirms.成千上万的退役军官在私人保安公司找到了薪水丰厚的工作。Exercise:I.Answer the following questions according to the text:1.WhostartedtheGoogleCompany?AndwhenwasGooglestarted?2.WhatdoAdwordsandAdsense（inparagraph3）meanaccordingtothecontext?3.Whatisthemeaningofgoogleasaverb?1.Googleb
14、eganin1996asaprojectbyLarryPageandSergeyBrin2.Literally,theymeanwordsandsenseofadvertisement.ActuallytheyarethenamesofsystemsofGooglesadvertisementproject.3.Google,asaverbmeanstosearch.Itmaybederivesfromtheverbgoggle,meaningtolookatsomethingwithbigopeneyes.4.CouldyoulistthemainservicesofGoogle?5.Wha
15、tmakesGoogledifferentfromitsrivals?6.WhatmakesGooglethemostlucrativebusiness?7.DoyoubelievethatGooglewillbecomeaveryveryinfluentialpartofalloflivesinyearstocome?Why?4.Google has many services now,mainlyincluding advertisement service,e-mail services,video,Googleearth,etc.5.Googles creativity and inn
16、ovativeness differitselffromitsrivals.6.Googlesinnovativeandcreativeapplicationsandservicesmakeitthemostlucrativebusiness.7.Yes.With the many many applications andproducts that Google has brought out,and thecontrolithas overtheinternetitispossible thatGooglewillbecomeaveryveryinfluentialpartofallofl
17、ivesinyearstocome.Word PracticeFill in the blanks with appropriate words from the text.The initial letter of each word has been supplied for you.1.TheclassaredoingapontheRomanoccupationofBritain.2.ThereportrtheUK20thoutof22advancednations.3.Ihavenoptobeinganexpertonthesubject.4.Ifyoupsomething,youob
18、tainapforit.5.Marks&SpencerrecentlyhiredmodelLindaEvangelistatolitsnewrange.1.project2.ranks3.pretence4.patent5.launch6.TheUSairtravelmarketdthatofBritain.7.Thousandsofex-armyofficershavefoundljobsinprivatesecurityfirms.8.Cricketcannotrfootballfor/inexcitement.9.Mydoctorgavemeartoaheartspecialist.10
19、.Thecastlestandsinadpositionabovethetown.6.dwarfs7.lucrative8.rival9.referral10.dominant5.Thecompanyisanewsportscar.6.Whenonalongwalk,alwayswearsuitableboots.7.Wisdomisagoodpurchasethoughwedearit.8.ThePrimeMinisterhasaciviliandefenseminister.9.The speakers supporters were the audienceandapplaudedlou
20、dly.10.Thegovernmentwantedtoreformtheinstitutions,tothecountry.5.bringingout6.settingout 7.payfor8.appointedas9.plantedin10.shakeupTranslationTranslate the following sentences into English.1.塔斯曼尼亚岛是以其发现者塔斯曼的名字命名的。2.这项专利期限为3年。3.他与对立公司竞争完全不讲道德。4.福特今年正在赢得通用公司的那份市场份额。5.接下来的几年，我们需要牺牲、耐心、理解和不达目的誓不罢休的决心。1.
21、Tasmaniawasnamedafteritsdiscoverer,A.J.Tasman.2.Thepatentrunsoutinthreeyearstime.3.He was utterly unscrupulous in his competition withrivalfirms.4.Ford has been gaining market share this year at theexpenseofGM.5.Sacrifice,patience,understanding and implacablepurposemaybeourlotsforyearstocome.Writing
22、InvitationHow to Write an Invitation to a Business MeetingThebusinessmeetingisasoldasbusinessitself.Infact,youcantrunabusinesswithoutatleasttheoccasional business meeting.Oftenbusiness meetings consist of co-workerswithinthesamecompanyordepartment,butsometimesthemeetings require the attendance ofind
23、ividuals outside your company.When this case presents itself,it isespecially important that you knowhow to write an invitation to abusiness meeting.There are severalkeypiecesofinformationyoudonotwant to leave out such as meetinglogisticsandagenda.I.Instructions1.Preparing for a Business MeetingDevel
24、op your meeting agenda before attempting to write aninvitationtoabusinessmeeting.Itisimportanttoknowwhatwillbe discussed at the meeting to ensure the proper people areinvited.Additionally,theinviteeswillbeinterestedtoknowthemeetingspurposebeforetheycommittoattending.Createaninvitationlist.Onlyinvite
25、thosepeoplewhosepresenceis required for a productive business meeting to take place.Ensureamemberofyoursupportstaffisavailabletotakenotesormeetingminutes,ifrequired.Selectameetingtime.Ifyouareinvitingindividualsfromoutsideyour company,keep your meeting invitees in the forefront ofyour mind.Chose a t
26、imethatis convenientfor everyone.Forexample,donotscheduleameetingtobeginfirstthinginthemorningifyour meetingattendeeshavetotravelmorethanahalf-hourtoarriveatthelocation.Select a meeting location.Choose a location conducive to ameeting.Unlessthemeetingisalunchordinnermeeting,selectalocation,suchasaco
27、nferenceroom,whereyouhaveclimateandnoisecontrol.2.Writing a Business Invitation1)Addresstheindividualsyouareinvitingtoyourbusinessmeetingaccordingtoyourfamiliaritywitheachindividual.Ifyouworkwithapersonroutinely,usetheindividualsfirstnameinyourwritteninvitation.Ifyouarelessfamiliarwithsomeoneyouarei
28、nviting,amoreformalapproachshouldbetaken.2)Includethemeetinglogistics,suchasthedate,timeandlocationofthemeeting.Thisinformationshouldstandoutandbeeasytofind.Useaboldfontorlistlogisticaldataseparatelyinthebodyoftheinvitation.3)Includeatentativeagendawiththeinvitationtoyourbusinessmeeting.Iftheagendai
29、srelativelyconcise,youmayincludetheagenda or a short summary of the agenda in the text of theinvitation.However,if the agenda is relatively in-depth ortechnical,includetheagendaasaseparatedocument.IncludeRSVPinformation.Businessmeetingsrelyoninputfrommeeting attendees.You need to make sure there wil
30、l berepresentativesinthemeetingtoprovideinputforeachofyouragendaitems.Managingasuccessfulmeetingincludesknowingbeforehandwhoisplanningtoattendandpostponingthemeetingif there is a shortfall in the expected attendance.Require anRSVP by phone or email,and includeyour nameor thestaffmembersnameresponsib
31、leforcollectingRSVPinformation.3.Tips&WarningsUse email when sending a business meeting invitation unlessyourcompanyprotocoldictatesawritteninvitation.ItismucheasierforyourmeetinginviteestoRSVP.Sendaremindernoticetwobusinessdaysbeforethemeeting.Youcanincludeafinalizedagendawiththeremindernotice.Bemi
32、ndfulofthetoneyouusewhenwritingyourinvitationtoabusiness meeting.The invitation sets the mood for the entiremeeting.Youwanttoconveyasenseofinclusionandinterestintheideasofthemeetingattendees.II.Sample:A Card InvitationAssignment Suppose your company is going to host a conference,writeaformalinvitationtoaprospectivecommercialpartner.Thank you!