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1、来自 中国最大的资料库下载Trends In Enterprise Mobility:Convergence of Mobile Business and Web ServicesSoftware&Information Industry Association BriefingMay 16th 2002Nicholas D.EvansEmerging Technology SolutionsKPMG Consulting,I(972)373-7429Agendan Emerging Technologies at KPMG Consultingn State of the Enterpris
2、e Market IT Trends Converging on Business Drivers and Barriers to Adoptionn Mobile Business&Web Services Convergence Scenarios Best Practicesn Contacts&Further Readingn Q&A1About KPMG Consulting,Inc.Our Partners are Leaders KPMG Consulting has more than 50 strategic alliances with leading eBusiness
3、solution providers-partners such as:Sun Microsystems Cisco Systems FedEx Corporation Our Philosophy Ensures Success KPMG Consulting professionals live our philosophy of delivering outstanding client value by combining real-world,industry-relevant experience with innovative uses of technology.One of
4、the Worlds Largest Consulting FirmsKPMG Consulting employs 10,000 people and serves more than 2,500 clients in both the public and private sectors.Headquartered in McLean,Virginia,we have principal offices in 16 countries on four continents.First Big IPO of 2001KPMG Consulting became public corporat
5、ion on February 8,2001NASDQ symbol:KCINOur Business is eBusinessOur core service offering is end-to-end eBusiness integration.This offering encompasses:Supply Chain Business and Technology Strategy Trading Partner Integration and Exchanges Integration and On-Boarding Integrated Enterprise Operations
6、 Systems and Technology Integration Network Solutions and Web Architecture Outsourcing Strategy and Processes Internet Strategy/Branding Customer Care Online Training 2Wireless Solution OfferingsKPMG Wireless Solutionsn readySetGO!mobileSuccess roadmap to gain new ROI by applying wireless and mobile
7、 computing technologyn R2i MobileProvides clients with a methodology for implementation of Wireless solutions for their organization utilizing pre-defined reference architectures designed to achieve a fast implementation of a solution which focuses on solving real-world business problems.n Wireless
8、LANs Provides clients with the design and implementation of WLANs targeted at achieving business value.More focused on the integration with applications running on WLANs than on just the implementation of the WLANs themselvesn Transaction PlatformsProvides clients with the strategy,design and implem
9、entation of Transaction Platforms targeted at specific industry verticals.Key characteristics of these solutions are that they focus specific solution aspects which are required to complete transactions.Among these key solution aspects are Security,Mobile Wallet,Transaction Processing,and Scalabilit
10、y.Wireless Transaction PlatformsStrategySystemIntegrationEnablementRoadmapTransactionsAccess Network3Emerging Technologies at KPMG ConsultingThe charter of the Emerging Technology Solutions practice is to keep KPMG Consulting in step with emerging and“disruptive”technologies by Coordinating the iden
11、tification of emerging technologies that are strategic to the business of our clients Incubating the highest priority technologies within KPMG Consulting so that they can mature and Launching them as either new core solution offerings or key differentiators for our existing solutions4Emerging and Di
12、sruptive TechnologiesSome of these emerging and disruptive technologies will improve businessprocesses,others have the potential to reshape entire industriesThe“Map”positions technologies according to the level of impact when deployed and the level of penetration Business ImpactReshape IndustriesRes
13、hape Business ProcessesImprove Business ProcessesBusiness Penetration by 200310%20%30%40%50%60%70%80%90%Wireless Web*mCommerce*Web Services*Voice-over-IP*Enterprise Portals*Enterprise Instant Messaging*ASPs*P2P*Wireless LANEmbedded Tags*Natural Language Interface*Source:ITExpo,20015Solution RadarLar
14、ge MarketModerate MarketSmall MarketBPPMWeb ServicesPeer ServicesWireless Infrastructure MgmtReal-TimeM-CommerceFY04+FY04+FY05+FY05+FY 02-03LinuxBPOBroadbandPotential Market SizeBPMEmbedded SystemsSecurity Web Services Peer Services&Collaboration Real-Time Enterprise Business Process Management(BPM)
15、Business Process Performance Management(BPPM)Security Embedded Systems Linux Wireless Infrastructure Management M-Commerce Broadband Business Process Outsourcing(BPO)6IT Trends Converging on BusinessMobile Business is just one of several technology trends creating the opportunity for business agilit
16、y and competitive advantagen Next generation infrastructure technologies such as real-time computing,embedded systems,web services,peer services,and wireless/mobile are best implemented and approached in a holistic manner that exploits the benefits of eachn They are closely inter-related.and often m
17、utually required.for example.Web services enable anytime,anywhere access to information and transactions on any device and any platform Web services brings new development and deployment paradigms to enterprise software and to electronic business Mobile business brings new access paradigms to enterp
18、rise software and to electronic business Wireless/mobile is becoming a key node for digital services/web services transactions and processes7Mobile Business&Web ServicesM-Business Driversn Anytime,anywhere mobile access to enterprise processes and informationn Increased revenuesn Increased customer
19、satisfaction and retentionn Reduction of costs n Improved efficiencies and productivityn Reduced cycle timesn Ability to make faster and more informed decisionsn Differentiation from the competitionn Improved data accuracyWeb Services Driversn Software as a service movementn“Unbundling”of enterprise
20、 processes virtual enterprisen Reduction of complexityn Migration towards real-time enterprisen Reduction of cost for development effortsn Interoperability across heterogeneous devices and applicationsn Loosely-coupled integration that can accommodate changes to business processTrendEnterprise Trend
21、sWeb ServicesMobile BusinessBack To Basics EnterprisePerformance improvement and cost takeout Yes YesVirtual Enterprise Outsourcing of non-core competencies,software as a service Yes YesUbiquitous Enterprise Increasing user mobility and accelerated pace of work Yes YesReal-Time Enterprise Need for t
22、imely access to business-critical applications and informationYes Yes8 Enterprise production implementations CRM,SFA,SCM,Business Intelligence Advanced Devices Telematics Location-Based Services Widespread Enterprise Production Implementations Multi-modal interfaces Context Aware Artificial Intellig
23、ence RFID(“Bits and Atoms”)M-CommerceStrategy Execution412ViralEnterprise Mobility Trends&Timeline Enterprise education/research Hype around the“Wireless Web”Mostly consumer focused WAP Stocks,News,Weather Enterprise pilots in e-mail,PIM,CRM/SFA Early strategy formulation Wireless Middleware WASPs U
24、nified Messaging Enterprise strategy formulation Digital Services 3G Production Deployments WLAN Adoption barriers are removedEducation2005+Late Majority 2003Early Majority2002“Chasm”2001Early Adopter1999-2000PioneerEnterprise Production Deployments of Wireless Data9Wireless Data Examplesn Todays en
25、terprise landscape in terms of wireless and mobile deployments.n Supply Side Over-abundance of wireless middleware vendorswe expect consolidation and return to prominence of the major players such as IBM,Microsoft and Oracle Intelligent new solutionsfor example,wireless infrastructure management fro
26、m companies such as mFormation Technologies Elimination of barriers to adoptionfor example,recent 3G announcements from companies such as Sprint PCSn Demand Side Strategy formulationvalue proposition and business case development Pilotspaving the way for process and behavior change required to explo
27、it wireless and mobile solutions Implementation by early adoptersfor example InfoWave and American University10Wireless Data Examplesn American UniversityAmerican University asked KPMG Consulting to conduct a detailed study and pilot to determine the viability of offering wireless voice and data ser
28、vice to students,faculty and staff.The KPMG Consulting team combined market research,financial analysis and competitive analysis to evaluate and validate the opportunity.KPMG Consulting then helped the client select vendors and conduct a two month pilot of a wireless voice and data system.The succes
29、sful conclusion of the pilot validated the wireless strategy and proposed wireless network.On May 1,2002,American University announced their plans to implement campus-wide,the wireless system to handle voice,data and messaging.InfoWaveInfowave develops software that allows mobile and disparate workf
30、orces to access corporate networks using wireless devices.To support its rapid and dynamic growth,the client wanted to implement a CRM solution to provide more accurate,up-to-date customer information to its sales force and channel partners.The wireless CRM solution was deployed to end-users within
31、sales(inside and regional),marketing,product management,customer service,corporate communications,investor relations and to the executive team.The solution provided users with real-time,read/add/update functionality while connected wirelessly.Within a standard web browser on their mobile device,user
32、s have real-time visibility into the entire prospect/customer profile.Some of early ROI metrics include:Improved Productivity(sales cycle reduction of 50%,improvement of lead receipt to response by 100%)Reduction in Operating Costs(reduction in partner-related costs by 50%,more effective use of mark
33、eting expenditures)Gain in Market Share(increase in customer base by 20%)Improvement in Bottom Line(increase in customer-paid installations by 300%)eCustomer World Golden Award 2001 for excellence in its Mobile CRM Solution category 11Whats Needed?What will aid enterprise adoption of Mobile Business
34、 and Web Services?Improved economic climate and industry maturity Focus on business benefits not technical distractions Compelling value propositions for enterprise adoption Solutions that accommodate todays limitations in devices,standards,bandwidth and coverage Pioneers and early adopters generati
35、ng success stories and ROI stories Serious pilots with clear objectives and not“science fairs”Carefully executed strategies and deployments that leverage synergies between these emerging and disruptive technologies Fundamental understanding that emerging technologies are the next competitive advanta
36、ge12Mobile Business&Web ServicesIndustry Scenarios Examples of where mobile business and Web services can be applied in combination to solve enterprise requirementsBest Practices Recommendations for enterprises when considering the convergence of mobile business and Web services13Industry Scenarios
37、ChemicalsCreating the Real-Time Enterprise Mobility and Business Process Performance Management(BPPM)A chemicals company using wireless and mobile devices as part of a business process performance management system tied to sales and field operations.Benefits/Observations Mobile devices help to move
38、to the required level of visibility and access to information Provides sales force with alerts related to sales opportunities(leads)and sales exceptions(customer purchasing patterns out of limits,inventory unavailable,logistics issues)Management by exception mobile device becomes a business device m
39、onitoring the business activities and key performance indicators Mobile devices provide an alert mechanism for faster response to business process exceptions Application integration accomplished via Web services14Industry Scenarios-CommunicationsCreating New Revenue Streams-Delivery and Integration
40、of Digital Services A mobile handset manufacturer moving into digital services such as downloadable ring tones has two challenges payload delivery to the device and back-end integration with wireless carrier billing systems.Benefits/Observations Mobile devices are the end point for the payload deliv
41、ery effectively serving as the subscriber for Web services New integration techniques such as Web services can help to speed integration and reduce costs of connecting into back-end carrier billing systems Wireless Internet value chain is enhanced via web services complexity is reduced and open stan
42、dards help to foster inter-connection of value chain participants15Industry Scenarios-SoftwareCreating New Services Mobile platforms climbing up the stack incorporating Web services-based applications A wireless middleware vendor moving up the stack via acquisition of a vendor in the field force aut
43、omation space.They are adding workflow on top of their basic transcoding engine and supporting standards such as SOAP both in the development environment and the runtime environment.Benefits/Observations Mobile business technologies are becoming embedded into all applications All applications are ga
44、ining web services functionality as software moves towards the software as a service(SaaS)model Result will be that most software will have mobile functionality and web services functionality as key infrastructure elements that support the business functionality16Industry Scenarios-ManufacturingSupp
45、ly Chain Visibility Mobile devices and web services for speeding vendor quality management Within the supply chain,information on the quality of goods received at a warehouse is recorded on a PDA with wireless connectivity.The results are transmitted to a real-time system,coupled with web services i
46、ntegration to partner systems,in order to manage vendor quality.The real-time nature of the information flow helps reduce cycle times and increase productivity compared with more traditional batch-orientated processes.Information captured electronically at the point of activity also eliminates the n
47、eed for duplicate data entry in the back office,hence improving data accuracy.Benefits/Observations Mobile devices help to ensure data accuracy and information capture at the point of business activity Real-time systems help to ensure zero latency from data collection at the warehouse to integration
48、 and reporting to partner systems Web services help to ease integration with multiple partner systems17Take a Holistic Approach1)Dont consider Mobile Business or Web Services in a vacuum Mobile Business:Additional channel that enhances existing channels.Just as E-Business becomes embedded in the bus
49、iness so will M-Business Web Services:Emerging technologies can also play a role web services,peer services,embedded systems(machine-to-machine)Business ImpactReshape IndustriesReshape Business ProcessesImprove Business ProcessesBusiness Penetration by 200310%20%30%40%50%60%70%80%90%Wireless Web*mCo
50、mmerce*Web Services*Voice-over-IP*Enterprise Portals*Enterprise Instant Messaging*ASPs*P2P*Wireless LANEmbedded Tags*Natural Language Interface*Source:ITExpo,2001Mobile Business&Web Services Impact:Along with web services,M-Business technologies represent another emerging technology category that ha