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1、2022年自考专业（电子商务）电子商务英语考试真题及答案一、单项选择题（本大题共io小题，每小题1分，共io分）依据 句子的意思选择一个正确的答案，请将其代码填涂在“答题纸”相应 的位置上。错涂、多涂或未涂均无分。1、Many people believe that one of the keys to success on the Internet is coming up with a business plane that targets a very market rather than a broad market.A.specificB. smallC. peculiarD. sh
2、allow2、 Being on the Web means your business will be to aninternational audience.A. invisibleB.hiddenC.happeningD.visible3 Many sites provide a long list of products lump them a search button, making it difficult to find them. effort. Be(21)with your passwords and make it difficult for someone to en
3、ter your accounts. The more(22)you make your password, the more difficult it is for someone else to figure (23). Use privacy setting (设置)on social websites to restrict entry into your personal information and limit the (25) of private information you share. Even seemingly innocent information you ex
4、pose about yourself could be used against you. I once read about a burglary (入室盗窃).It (25) that the thieves selected that particular home by (26)a Facebook message. Information on Internet has made it easier for thieves to steal any information about you. Never(27)your full birth date. Never respond
5、 to e-mails delivering personal or financial information. Do not freely offer personal information to anyone (28) you are certain who you are dealing with. (29) the necessary (预防 措施)is the best way to (30) you and your personal information stay protected. 21 ()A.proudB.creativeC. trueD. honest2、22、(
6、)A. carefulB.diligentC.elasticD.complex3、23、()A. outB. awayC. onD. in4、24、()A. numberB. pileC. pieceD. amount5、25、()A.turned inB.picked outC. turned outD.picked up6、26、()A. realizingB. inquiringC. readingD.revealing7、27、()A. requireB. revealC. resembleD. revise8、28、()A. sinceB. untilC. asD. when9、29
7、、()A.DependingB.ReplacingC. TakingD.Liberating10、30、()A. ensureB. separateC. switchD. spread参考答案：【一、单项选择题】15ADABC610ADCC【二、阅读理解】15BACBC610BCCD【三、完形填空（一）】15BDADC610CBBCA. either. . . or.B. not only. . . but also.C. neither. . . nor.D. as well. . . as.4、Write clearly and prominently all the sales and
8、after-sales support terms so as to avoid.A.understandingB.confusionC.businessD.discussion5、The instances of online credit card and hacking areincreasing.A. lossB.thievesC. theftD. use6、 The manual process of classifying material on the Web takes too much time.A. upB. inC. onD. of7 Searching by is th
9、e most common method of using asearch engine.A.abstractB. titleC.authorD.keyword8 As people become even patient with messages andcontent they don t want, precision targeting will even more vital.A. moreB. mostC. lessD. lest9、 A firewall unauthorized access to your computer.A. hidesB.protectsC.blocks
10、D. helps10 You can use your mobile phones to the check, addingmoney to your account.A. skipB. scanC. cashD. keep二、阅读理解(本大题共10小题，每小题2分，共20分)阅读下面 的短文，在每小题列出的四个新选项中只有一个是符合题目要求的, 请选择一个最佳答案，将其选出并将答题卡的相应代码涂黑o错涂、 多涂或未涂均无分。1、 Passage IVirtually all e-commerce sites accept credit cards as their primary form
11、of payment. To accept credit card, you need a merchant account with a bank. A payment gateway is simply a service which connects your Web site with the bank. While there s a bit more to it than that, in essence that s all it is一a way to take payments online. There are three basic types of payment ga
12、teways. The first is an API (Application Programming Interface), This means that the customer never sees the payment gateway Web site一your shopping cart talks to it seamlessly in the background. This is generally the best option as it s a transparent experience for the shopper, rather than being tra
13、nsferred to another site at the crucial moment of taking the money. The second type is a third-party payment gateway. The customer starts the checkout process on your site, but completes payment on the payment gateway site. While this can be simpler to set up in some cases, the experience is unsettl
14、ing for the customers, and you 11 probably lose a few sales. Some third-party payment gateways allow you to customize the page design. There are also integrated payment gateways. In this scenario, you don t need a merchant account from your bank一the payment gateway does everything for you. For start
15、-up businesses, this can be an easy start. Generally the fees are higher for an integrated service, but the trade-off is simplicity for the shop owner. The best known integrated gateways are PayPal and 2Checkout. 11、Almost all e-commerce sites accept as their primary form of payment.A.debit cardsB.c
16、redit cardsC. moneyD. checks2、 12、 A payment gateway is simply a service which connects your Web site with the.A. bankB. customerC. companyD. world3、13、With a third-party payment gateway, the customer starts the checkout process, and completes the payment on the payment gateway site.A.at the bank co
17、unterB. in the credit card accountC.on your Web siteD.through a third person4、14、As does everything for you, it can be an easy forstart-up business.A. the third-party payment gatewayB.the integrated payment gatewayC.the Application Programming InterfaceD. the merchant account5、 Passage 2In electroni
18、c commerce, a reputation for honest dealing will be a valuable competitive advantage. Customers can easily share their praises and criticisms about transaction experiences online. Governments, too, may compete to be trusted. For instance, customers ordering medicines on-line may prefer to buy from t
19、he United States because they trust the rigorous screening of the Food and Drug Administration of they may decide that FDA s rules are too strict and buy from Switzerland instead. Customers will still need to use their judgment. But precisely because the technology is new, electronic shippers are li
20、kely for a while to be a lot more cautious than customers of the normal sort. And the new technology will also make it easier for them to complain when a company lets them down. In this way, at least, the advent （至U来，消失）of cyberspace may argue for fewer consumer protection laws, not more. 15、 Accord
21、ing to the passage, what is a valuable competitive advantage in e-commerce?A.new technologyB.governmentC.an honest reputationD.FDA s rules6、16、We can infer from the passage that in licensing new drugs the FDA in the United States is .A.very quickB.very cautiousC.very slowD.rather careless7、 17、 If a
22、 customer buys something that does not meet his expectation, what is probably the advantage of dealing through e-commerce over the present normal one?A. It will be easier for him to return the goods he is not satisfied.B. It will be easier for him to attain the refund from the seller.C. It will be e
23、asier for him to get his complaints heard by other consumers.D. It will be easier for him to complain about this to the government.8 Passage 3Wal-Marts online experience is proof that success in the brick and mortar world doesn t crate corresponding success in e-commerce. Offline, Wal-Mart is a spra
24、wling giant, the world s largest retailer. Its US stores number 3, 300 and it employs more than one million workers, which means about one out of every 300 Americans is Wal-Mart employee. Wal-Marts dominant place in offline retail might be expected to provide it with top dog e-commerce status. But a
25、nalysts say Walmart, com is distinctly back ofthe pack in terms of total online sales. Wal-Mart s offline retail success isn t replicated online because, says Spieler, that s not where their customer base is. She notes the typical online shopper is a very different creature than the typicalWal-Mart
26、customer. People who shop at Wal-Mart like to go to the store, “ she says. uWal-Mart caters more to people with large families and people who aren t in much of a hurry. 18 What is the meaning of “brick and mortar worldv ?A.厂房B.瓦片和泥浆C.实体店D.网店9、19、“Wal-Mart s offline retail success isn t replicated on
27、line” means.A.offline sales is a failureB.online sales is a failureC.online sales is more successfulD. offline sales is more successful10、20 According to the passage, who are probably NOT Wal-Marts typical customers?A.people fond of store shoppingB.people fond of online shoppingC.people with large f
28、amiliesD.people with much space time going around三、完形填空（一）（本大题共10小题，每小题I分，共10分）从 所供应的选择项中选择一个最佳选项，并将“答题卡”的相应代码涂 黑。未涂、错涂或多涂均无分。1、Experts suggest using a different password for every website you visit, and Changing the password every few months.It takes trouble to keep them in mind, but it s well worth the