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1、中外民俗模块一 民俗的认知电子课件中 外 民 俗C H I N A A N D F O R E I G N F O L K L O R E学习目的系统的掌握民俗的概念、基本特征和社会功能，力争从民俗的深层文化内涵出发，揭示民俗与旅游文化之间的本质联系，使学习者既能对中外各国的风俗有所了解，又能根据民俗学的基本原理对中外众多民俗现象进行分析理解，为今后工作打好基础。服饰民俗饮食民俗居住民俗01020304050706交通民俗农业民俗工艺美术婚姻民俗080910社会交往礼仪民俗岁时节日民俗游艺民俗民 俗 认 知C H I N A A N D F O R E I G N F O L K L O R
2、E目录C O N T E N T S学习目标民俗基础认知民俗旅游资源认知010203学习目标01 掌握民俗的含义和分类 了解影响民俗形成的因素 理解民俗的社会功能 掌握民俗旅游资源开发与保护的原则 能通过实例懂得如何对民俗旅游资源进行保护开发自民俗基础知识02（一）民俗的定义：民俗，就是民间风俗习惯，指广大民众在长期的历史 生活过程中所创造、享用并传承的文化现象。民俗基础认知（二）民俗的分类：（1）经济的民俗:（2）社会的民俗（3）精神的民俗（4）游艺的民俗（三）民俗的形成：任何一民俗形成都是一定地域内的社会历史发展阶段的产物（历史的产物）民俗基础认知 民俗形成的原因：（1）经济因素（经济基础
3、决定上层建筑）（2）地域因素（自然条件）（3）政治因素（4）民族融合因素（地域因素）民俗基础认知（一）烟囱安在山墙边，窗纸糊在窗户外，四块瓦片头上盖，反穿皮袄毛朝外。分析以下民俗产生的影响因素：分析以下民俗产生的影响因素：民俗基础认知（二）中国古代男性束发（政治因素）分析以下民俗产生的影响因素：民俗基础认知（三）西方人穿中式服装 吃中餐（民族融合因素）（四）民俗的基本特征：民俗基础认知（一）民族性与地域性（二）集体性与类型性（三）传承性与扩布性（四）稳定性与变异性（五）原始性与神秘性（六）阶层性与历史性（五）民俗的社会功能：民俗基础认知（一）民俗的教化功能（二）民俗的规范功能（三）民俗的调节功
4、能（四）民俗的维系功能（五）民俗的审美功能民俗基础认知民俗旅游资源认知03（二）民俗旅游资源的定义：民俗旅游资源就是对旅游者具有吸引力、具有一定的旅游功能和旅游价值的民俗事象的总和。民俗旅游资源认知（一）旅游资源的定义：旅游资源是指一切可以利用于发展旅游业的自然资源和古今人文资源的总称。具体来说自然资源包括气候、地形、动植物、海滩、自然风景等。人文资源则包括民族、风土、人情、历史古迹、博物馆、饮食菜肴、工艺美术、文学音乐、舞蹈、电影、电视及众多的娱乐设施等。（以太阳岛为例）民俗旅游资源认知民俗旅游资源的分类：（1）按照开发程度划分:已开发（兵马俑）、半开发（三星堆）、待开发（金字塔）（2）按照
5、地域划分：各省市的民俗旅游资源（南北方文化习俗差异）（3）按照民族划分：各民族不同风俗习惯民俗旅游资源认知民俗旅游资源的分类：（4）根据旅游资源分类的国家标准划分:1.地方风俗与民间礼仪（待人接物的礼节、仪式等）2.民间节庆（汉族春节，元宵、中秋、端午 蒙古族那达慕大会）3.民间演艺（东北大秧歌、南方地区花鼓等）4.民间健身活动与赛事（赛龙舟、拔河）5.宗教活动（伊斯兰教开斋节等）6.庙会与民间集会（北京白云观庙会、村庄集市等）7.饮食习俗（八大菜系）8.特色服饰（汉族汉服、满足旗袍等）民俗旅游资源认知请说出下列民俗旅游资源按照国家标准划分属于哪种旅游资源？陕北腰鼓（民间演艺）风筝节（民间健身
6、活动与赛事）民俗旅游资源认知民俗旅游资源的分类：（5）按照旅游者需求倾向划分划分:1.休闲观光型民俗旅游资源（中央大街、索菲亚教堂）2.参与娱乐型民俗旅游资源（泼水节）3.考察型民俗旅游资源4.商品型民俗旅游资源（俄罗斯套娃、东北特色服装）民俗旅游资源认知民俗旅游资源的开发与保护：（一）民俗旅游资源的开发与保护的目的:(传承和发展）（二）民俗旅游资源的开发原则:（1）保持民俗文化原貌（老道外传统建筑、中央大街）（2）凸显民俗文化内涵（3）参与性原则（4）获得效益原则（4）保护性原则民俗旅游资源认知民俗旅游资源的开发与保护：（二）民俗旅游资源的开发模式:（1）集锦荟萃式开发（2）复古再现式开发（
7、3）原地浓缩式开发（4）原生自然式开发（5）主题附会式开发民俗旅游资源认知民俗旅游资源的开发与保护：（二）民俗旅游资源的保护原则:（1）依法保护原则（2）共同保护原则（3）整体保护原则（4）运用现代科技保护原则W民俗旅游资源开发与保护的原则有哪些？课后作业Insert Header T opic HereWe have many PowerPoint templates that has been specifically designed to help anyone that is stepping into the world of PowerPoint for the very fir
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