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1、Chapter 3-Cross-border E-commerce Development in China 教学课件跨境电商实用英语Chapter 3跨境电商实用英语Chapter 3Cross-border E-commerce Development in China03Mini-Project02Passage Reading01Warming-up目录CONTENSTAfter studying this chapter,you are expected to:Acquire basic knowledge about the characteristics of Cross-bor
2、der E-commerce in ChinaKnow the trends of Cross-border E-commerce in ChinaKnow the main problems in the development of Cross-border E-commerce in ChinaLearn words and expressions concerning talking about above issues in the current situation and development trend of Cross-border E-commerce in ChinaC
3、ultivate the spirit of dedicationLearning GoalsChapter 3PART ONE/Warming-up0101TaskWork in groups.Look at what the following people say or do and express your own opinions with your group members.Try to relate to your personal experience.Jiang Yong,Lightintheboxs vice president said,“Our businesses
4、cover scores of countries and we hired some local people in after-sales service.We also established local warehouses.For example,U.S.and European customers can have their purchased goods directly returned to local warehouses instead of to China.”In 2020,under the impact of the epidemic,live streamin
5、g has become a hot new outlet of flow.It not only affects peoples consumption patterns,but also helps enterprises expand overseas markets.ABChapter 3PART TWO/Passage Reading0 02 2Cross-border E-commerce Development in ChinaAt present,there are mainly three characteristics of the Cross-border E-comme
6、rce development in China:the scale of Cross-border E-commerce continues to expand,and the proportion to import and export trade continues to rise;Cross-border E-commerce mainly relies on export business;Cross-border E-commerce isB2B-dominated,and B2C is gradually emerging and developing well.continu
7、es to rise;Cross-border E-commerce mainly relies on export business;Cross-border E-commerce is B2B-dominated,and B2C is gradually emerging and developing well.1.The scale of Cross-border E-commerce continues to expand,and the proportion to import and export trade continues to riseAs the current worl
8、d trade tends to tighten,more and more enterprises and businesses are beginning to reduce circulation and its cost,shorten the distance between foreign consumers to open up international markets,and improve economic benefits.Cross-border E-commerce exactly provides a favorable channel to that.In 202
9、1,Chinas total import and export transaction volume was 39.1 trillion yuan.By 2021,there are more than 29,000 Cross-border E-commerce related enterprises nationwide.According to the estimates of Ministry of Commerce,the overall transaction volume of Cross-border E-commerce is expected to reach 15.7
10、trillion yuan in 2022.It is estimated that the compound growth rate of Chinas Cross-border E-commerce will reach 25%from 2021 to 2025.2.In terms of import and export structure,the development of Cross-border E-commerce export business is rapid,and the proportion of import business rises steadilyIn 2
11、020,the total value of Chinas trade in goods was 32.16 trillion yuan.As a new form of foreign trade,the epidemic accelerated the rapid development of Cross-border E-commerce,with the annual import and export volume of Cross-border E-commerce reaching 1.69 trillion yuan,that is an increase of 31.1%fr
12、om 2019.Among which,Cross-border E-commerce exports reached 1.12 trillion yuan,increased by 40.1%.It is estimated that in 2024,the total export volume of Chinas Cross-border E-commerce will exceed 2.95 trillion yuan.It can be seen that the development of Cross-borde E-commerce exports in China has m
13、ore advantages than that of imports.The strategy of“the Belt and Road”will play a more significant role in promoting Chinas import and export trade in the future.Exporters are expected to export products to“the Belt and Road”cities and regions more conveniently,and the trade map will gradually expan
14、d.With the opening and expansion of online shopping market,as well as the gradual forming and maturing of consumer online shopping habits,the import of Cross-border E-commerce will have a large room to develop in the future.The proportion of Cross-border E-commerce imports is expected to gradually i
15、ncrease in the next few years.3.In terms of business model,Cross-border E-commerce is B2B-dominated,and B2C gradually developsTaking the operating model as the criterion,Cross-border E-commerce can be divided into general trade(cross-border B2B)and cross-border online retail(cross-border B2C and C2C
16、).The transaction subject of cross-border trading orders tend to be small and the channels of products from factory to consumers are becoming increasingly diverse,thus the B2C transaction share is predicted to further increase in the future.However,B2B business of Cross-border E-commerce still occup
17、ies a dominant position in the structural development of Chinas Cross-border E-commerce with its advantages of large volume of B2B transactions and stable long-term orders.In 2020,B2B transactions accounted for 77.3%and B2C transactions accounted for 22.7%of Chinas Cross-border E-commerce transactio
18、ns.From the perspective of the structure trend of Cross-border E-commerce transaction mode,B2C transaction mode continues to expand.In the future,due to the formation of consumers online shopping habits,Chinas Cross-border E-commerce B2C market will continue to develop well.New Wordsscale/skel/n.1th
19、e ratio between the size of something and a representation of it 规模e.g.I)Were enlarging the production scale to produce more and better computers.我们正在扩大生产规模以便生产出更多、更好的计算机。II)We should consider the problem on a global scale.我们应该从全球视角考虑这个问题。2proportion/prp:n/n.the relationship of one thing to another
20、in size,amount,etc.比例；倍数关系e.g.I)The proportion of imports to exports is worrying the government.进出口比例令政府担忧。II)The proportion of women in the profession had risen to 17.3%.从事该职业的女性比重已升高至 17.3%。3circulation/s:kjlen/n.the spread or transmission of something(as news or money)to a wider group or area 流通；
21、循环e.g.I)The supply of money in circulation was drastically reduced overnight.流通中的货币供应量一夜骤减。II)The circulation of the magazine has been bumping along for some time at around 30,000.一段时间以来，该杂志的销量一直在 3 万份上下浮动。4insider/nsad(r)/n.an officer of a corporation or others who have access to private informatio
22、n about the corporations operations 局内人；知情人e.g.I)The insider trading undermined investors confidence in the stock market.内幕交易削弱了投资者对股市的信心。II)Those people are all in trouble because its illegal to trade on insider information.这些人都有麻烦了，因为内幕交易是违法行为。5estimate/estmt/n.a judgment of the qualities of somet
23、hing or somebody 评估；估价e.g.I)A conservative estimate of the bill,so far,is about 22,000.到目前为止，这笔账单保守估计为大约 2.2 万英镑。II)Its very difficult to give a reliable estimate.要给出可靠的估计非常困难。6stabilize/steblaz/v.to become or to make sth become firm,steady and unlikely to change；to make sth stable（使）稳定；（使）稳固e.g.I)O
24、fficials hope the measure will stabilize exchange rates.官员们希望此举将稳定汇率。II)We must take urgent measures to stabilize and repair the financial system.我们必须采取紧急措施以稳定和修复金融体系。7dominated/dmnetd/adj.controlled or ruled by superior authority or power 主导的；受控的e.g.I)These two questions dominated the discussion.这两
25、个问题主导了讨论。II)European business dominated world trade and finance.欧洲企业主导着世界贸易和金融。8 criterion/kratrin/n.a basis for comparison;a reference point against which other things can be evaluated 标准；准则e.g.I)Practice is the sole criterion for testing truth.实践是检验真理的唯一标准。II)The main criterion is value for money.
26、主要标准是性价比。9diverse/dav:s/adj.very different from each other and of various kinds 不同的；多种多样的e.g.I)India has always been one of the most religiously diverse countries.印度一直都是宗教信仰最多元的国家之一。II)Davies has managed to pursue his diverse interests in parallel with his fast-moving career.戴维斯在事业突飞猛进的同时并未放弃自己多元的兴趣
27、爱好。10share/e(r)/n.assets belonging to or due to or contributed by an individual person or group（参与、得到的）股份；（分享到的或贡献出的）一份；市场占有率e.g.I)The company has steadily been losing market share to Boeing and Airbus.这家公司的市场份额不断被波音公司和空客公司抢走。II)Share prices continued to tumble today on the Tokyo stock market.东京股市今天
28、继续暴跌。11occupy/kjupa/v.be present in;be inside of 占据e.g.I)We occupy a quality position in the market place.我们在市场上居于高端地位。II)Men still occupy more positions of power than women.担任要职的男性仍然比女性多。12foreseeable/f:si:bl/adj.capable of being anticipated 可预见到的e.g.I)Foreseeable costs were well within the budget.
29、可预见的费用完全在预算之内。II)Online marketing revenue is expected to continue for the foreseeable future.在可预见的未来，网络营销收入有望持续增长。Phrases&Expressions1e.g.I)Most poultry farmers have to rely on commercially manufactured feeds.大多数家禽养殖户不得不依赖商业化生产的饲料。II)Dont always rely on others to understand and sympathize.不要总是依赖别人的理
30、解和同情。rely on依赖；依靠；信赖2e.g.I)These programs will open up markets for farmers.这些项目将为农民打开市场。II)They decided to open up a business in the town.他们决定在镇上开办一家企业。open up打开3e.g.I)They account for less than five percent of the population together.他们总共占不到总人口的 5%。II)These products,in total,account for about 80%of
31、 all our sales.这些产品总共约占我们全部销售额的 80%。account for（在数量、比例上）占4e.g.I)They are expected to make an announcement later today.预计今天晚些时候他们会发表声明。II)She is expected to be a good doctor.人们期望她成为一名好医生。be expected to期待；预计；被期望做某事5e.g.I)The boss gave him the push due to his careless work.由于他工作粗心，老板解雇了他。II)Due to low
32、investment,industrial output has remained stagnant.由于投资少，工业生产一直停滞不前。due to因为；由于Task 1Work in pairs.Read the above passage and answer the following questions.1 1 What kind of channel does Cross-border E-commerce provide in order to open up international market?2 2 Why will the strategy of B&R be so i
33、mportant in promoting Chinas import and export trade?3 3 What can we know about Cross-border E-commerce B2B in China from the last paragraph?Task 2Complete the following sentences with the words or phrases in the box.Change the form if necessary.1 Their way of life is rich,_and rooted.2 Their most i
34、mportant_for buying a car is fuel efficiency.3 This new job could_whole new vistas for her.4 The lowest_would put the worth of the jewel at$200.due tocriterionestimateforeseeablecirculationproportionopen updiverseComplete the following sentences with the words or phrases in the box.Change the form i
35、f necessary.5 We must constantly adjust the amount of money in_.6 The teams success was largely_her efforts.7 In the_future,our mining activities would possibly be focused out of China.8 The_of women in the profession had risen to 17.3%.due tocriterionestimateforeseeablecirculationproportionopen upd
36、iverseTask 3Translate the following sentences into English,using the expressions in brackets.1 这种心态容易引发一场大规模的消费高潮。(scale)2 他们声称占有全球 40%的市场。(share)3 该公司允诺就其扩张计划广泛征求意见。(expansion)Translate the following sentences into English,using the expressions in brackets.4 你们有没有特别的计划帮助他们打开新的市场？(open up)5 床似乎占去了大半
37、个屋子。(occupy)6 我们可以放心地让孩子们去做这样的工作。(rely on)Chapter 3PART THREE/Mini-Project0 03 3Its important to deliver the product to the customers hand quickly,however the timeliness of Cross-border E-commerce logistics is still a big problem at present.Discuss with your partner about some main logistics problems in the development of the Cross-border E-commerce and try to make your suggestions.Chapter 3THANKS