《微观经济管理学与财务知识分析规划hmqk.pptx》由会员分享，可在线阅读，更多相关《微观经济管理学与财务知识分析规划hmqk.pptx（144页珍藏版）》请在taowenge.com淘文阁网|工程机械CAD图纸|机械工程制图|CAD装配图下载|SolidWorks_CaTia_CAD_UG_PROE_设计图分享下载上搜索。
1、Chapter 3Consumer Consumer BehaviorBehavior1 Chapter 1Topics to be Discussedn Consumer Preferencesn Budget Constraintsn Consumer Choicen Revealed Preferences2 Chapter 1Topics to be Discussedn Marginal Utility and Consumer Choicesn Cost-of-Living Indexes3 Chapter 1Consumer Behaviorn Two applications
2、that illustrate the importance of the economic theory of consumer behavior are:l Apple-Cinnamon Cheeriosl The Food Stamp Program.4 Chapter 1Consumer Behaviorn General Mills had to determine how high a price to charge for Apple-Cinnamon Cheerios before it went to the market.5 Chapter 1Consumer Behavi
3、orn When the food stamp program was established in the early 1960s,the designers had to determine to what extent the food stamps would provide people with more food and not just simply subsidize the food they would have bought anyway.6 Chapter 1Consumer Behaviorn These two problems require an unders
4、tanding of the economic theory of consumer behavior.7 Chapter 1Consumer Behaviorn There are three steps involved in the study of consumer behavior.1)We will study consumer preferences.uTo describe how and why people prefer one good to another.8 Chapter 1Consumer Behaviorn There are three steps invol
5、ved in the study of consumer behavior.2)Then we will turn to budget constraints.uPeople have limited incomes.9 Chapter 1Consumer Behaviorn There are three steps involved in the study of consumer behavior.3)Finally,we will combine consumer preferences and budget constraints to determine consumer choi
6、ces.uWhat combination of goods will consumers buy to maximize their satisfaction?10 Chapter 1Consumer Preferencesn A market basket is a collection of one or more commodities.n One market basket may be preferred over another market basket containing a different combination of goods.Market Baskets11 Chapter 1Consumer Preferencesn Three Basic Assumptions 1)Preferences are complete.2)Preferences are transitive.3)Consumers always prefer more of any good to less.Market Baskets12 Chapter 1