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1、Part 1 Short dialogs and multiple choicequestions（每小题：分）Directions:Listen to the short dialogs,then choose thecorrect answers to the questions.You will hear therecording twice.After the first playing,there will be timefor you to choose the correct answers.Use the secondplaying to check your answers.
2、Questions 1 to 1 are based on the following passage ordialog.1.A.They both think there are too many ads.B.They both think there are not enough ads.C.The man thinks there are too many ads,while the womanthinks the opposite.D.The woman thinks there are too many ads,while the manthinks the opposite.Que
3、stions 2 to 2 are based on the following passage ordialog.2.A.Security and esteem,but nothing else.B.Only fear,love and sensory pleasure.C.Basic human feelings.D.Advertising principals.Questions 3 to 3 are based on the following passage ordialog.3.A.To show the importance of the Tour of France.L B.T
4、o show the possibility of recovering from a deadly disease.区 C.To show that successful ads are often stories with happyendings.L D.To show that a happy ending is required for allcommercials.Questions 4 to 4 are based on the following passage ordialog.4.A.To show that he only knows how to copy a page
5、 by hand.B.To show that he only knows how to make photocopies.口l C.To show that a feel-good ad is usually a true story.L i区 D.To show that a feel-good ad does not have to be a truestory.Questions 5 to 5 are based on the following passage ordialog.5.A.Because the name in Spanish suggests disasters.B.
6、Because the name in Spanish suggests not moving.C.Because the name in Spanish means turning over.D.Because the name in Spanish means bad luck.Questions 6 to 6 are based on the following passage ordialog.6.A.Ads should be made by local people.B.The lipstick ad is more effective in Germany.匕区 C.Ads sh
7、ould be adapted for particular places.白 D.The same ad can be used in various places.Questions 7 to 7 are based on the following passage ordialog.7.A.To show how fast one can buy things with the card.La B.To show how much he likes the card.l C.To express his disagreement with the woman.L i区 D.To expr
8、ess his agreement with the woman.Questions 8 to 8 are based on the following passage ordialog.8.A.Because short slogans are refreshing.B.Because people are busy.C.Because only short slogans are impressive.D.Because the Coca-Cola company has set a good example.Questions 9 to 9 are based on the follow
9、ing passage ordialog.9.A.He disagrees with the woman.区 B.He agrees with the woman.l C.He believes that figures dont lie.L il D.He believes that most surveys are puzzling.Questions 10 to 10 are based on the following passage ordialog.10.区 A.He believes it is unfair because most people are not alcohol
10、abusers.已 B.He believes it is unfair because few people are using thehealthcare system.已 C.He believes it is fair because the healthcare system needsthe extra money.L D.He believes it is fair because alcohol abuse needs additionalmoney.Part 2 Short dialogs and blank filling(每小题：分)Directions:Listen t
11、o the following recording,then fill in theblanks with the missing words.You will hear the recordingtwice.After the first playing,there will be time to write themissing words.Use the second playing to check youranswers.Questions 1 to 7 are based on the following passage ordialog.W:So,Mr.Smith,you wan
12、t to increase ridership on the buses.I W e doM:(1)I,and we hope you can help us.change the imaW:Certainly we can.Rrst,we must(2)I ofbus travel.M:How do you do that?do some survey?W:Well,well(3)I to see what people reallythink about taking the bus.Well investigate(4)I different age I and so on.M:Will
13、 that work?I al 1 the timeW:It works(5)I.Once we get a profile ofIyour users,we can see who we can(7)I targetPart 3 Short passages/dialogs and blank filling(每小题：分)Directions:Listen to the following recording,then answer thequestions by filling in the blanks.You will hear the recordingtwice.After the
14、 first playing,there will be time to write themissing words.Use the second playing to check your answers.According to the man,what should they do to reach their targetmarket?I marketing stralThey must use the right I3.What media is the woman considering in order to reachcomputer users?Internet I mag
15、azinesThe I and computer I4.What other media does the woman suggest to create brandrecognition?Inewspaper ads7.How will the manufacturer deal with direct mail?not suitable.Since direct mail is I for manufacturers,it willI be left I retailersto small .8.What will the man do after a detailed proposal
16、is made?I the higher-upsPart 4 Short passages/dialogs and cloze(每小题：分)Directions:Listen to the following recording,then fill in theblanks.You will hear the recording twice.After the firstplaying,there will be time to write the missing words.Usethe second playing to check your answers.Questions 1 to
17、12 are based on the following passage ordialog.I advertisersIn the 1920s(1)1 realized the possibility ofI radiousing the(2)1 for advertising.The radio couldI,the.consumer.s-even ifthey did not have printed ads or they were not(4)literateI.In the 1950s television became the No.1(5)I advertising me(I,
18、on which advertisers could demonstrateI productstheir(6)I and present(7)well-known I public emotion:I figures,and control(8)I.I millions ofToday advertisers spend(9)I dollars though.、，Ie ffec t i vethe advertisingis.A man said that he knew half of his advertising budget(11)I was wasted I which half,
19、but he did not know(12)IPart 5 Short passages and multiple choicequestions（每小题：分）Directions:Listen to the following recording,then choosethe correct answers to the questions.You will hear therecording twice.After the first playing,there will be timefor you to choose the correct answers.Use the secon
20、dplaying to check your answers.Questions 1 to 5 are based on the following passage ordialog.1.2.Which of the following is NOT mentioned as a purpose ofadvertising?A.To encourage listeners to buy a product.B.To persuade readers to support an organization.C.To encourage readers to get rid of a certain
21、 idea.D.To persuade listeners to agree with a certain idea.According to the passage,who is most likely to pay for an ad?A.The advertiser.B.An advertising agency.C.The retailer.D.The shop.3.Which of the following is second in importance?A.Local advertising.B.Trade advertising.C.National advertising.D
22、.Professional advertising.4.Which of the following is true of direct mail?区 A.Mail advertisements go to people with certaincharacteristics.白 B.Mail advertisements go to producers rather thanprofessionals.C.Mail advertisements are more effective than TVccommercials.D.Mail advertisements are more expe
23、nsive than other formsof advertisements.5.What is the passage mainly talking about?A.The role of advertising in modern society.B.The definition and classification of ads.C.The effects of various types of ads.D.The importance of various types of ads.Part 6 Short passages and True/Falsequestions(每小题：分
24、)Directions:Listen to the following recording,then mark thestatements T(true)or F(false).You will hear the recordingtwice.After the first playing,there will be time for you towrite the correct answers.Use the second playing to checkyour answers.Questions 1 to 5 are based on the following passage ord
25、ialog.1.It costs the man one dollar to play a round of golf.一 A.TB.F2.The hotel charges the man three dollars for three golf balls.A.TcI B.FE3.The price for the golf balls is written in small print.A.TK门 B.F4.If the man had known the price for the golf balls,he wouldhave stayed in the nearby luxury
26、hotel.A.TE B.F5.The luxury hotel charges the guests mainly for the golf balls.-A.T B.FKPart 7 Vocabulary and Structure（每小题：分）Directions:Choose the right answer.1.Dad,I need some new shoes.My old ones look funny.A.kindB.a kindC.kind ofD.a kind of2.They probably give Yao Ming millions of dollars to we
27、ar thoseshoes.But if you bought me the shoes,Id wear them已 A.nothing B.with nothingl，C.in nothing臼 D.for nothing3.just before the store was closing,John rushed in tobuy a TV set.目 A.One dayL B.On one dayLuL C.In one dayg D.At one day4.The friendly shop assistant was waiting for the days lastcustomer
28、 to his sales target.一 A.reachB.reach toC.arriveD.arrive to5.The shop assistant warmly greeted John and showed him thevarious mo d e l s.A.at displayB.on displayC.in the displayD.on the display6.Dont think about it!”is an expression commonly usedin the United States when a person emphatically deniesanother person something.A.soB.reallyC.evenD.ever