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1、外语系毕业论文答辩外语系毕业论文答辩-试析品牌忠诚度的培试析品牌忠诚度的培养和维护养和维护论文题目论文题目试析品牌忠诚度的培养和维护试析品牌忠诚度的培养和维护content.Introduction.The Importance of Branding to Marketing Strategy.The definition of the Brand Loyalty.The Present Situation and the Causes of Our Countrys Brand.Brand Strategy for Brand Loyalty.ConclusionAcknowledgeme
2、ntsIntroductionThe market competition of today is vigorousOn the one hand,the Chinese domestic market environment becomes more fierce.On the other hand,powerful brands has already become a strategy of long-term development.contenta brand competitionThe development of the marketing strategies(product
3、、place、price、promotion,Jerry McCarthy,American,1960)(customer、cost、convenience、communication,Robert.F.Lauterbon,American,1990)(relevance、reaction、relationship、reward,Don E.Schultz,American,1992)4P4C4Rmore and more importantthe customer brand loyaltycontentThe definition of brand loyaltyBehavioral Br
4、and Loyalty Attitudinal Brand Loyalty返回目录返回目录The Present Situation of Our Countrys Brand 1.The Asian top 10 valuable brands2.Chinese company 3.Foreign companyback返回返回KFC-“Sudan I”event led the crisisPG-SK-,harmful ingredients Sanzhu groupQinchi grouplack of brand personalitylack of relationship with customer Strategies for Brand Loyalty1.Establish Relationships with Customer2.Explore the Value of Customer Retention 3.Reposition it can make development easier contentAcknowledgementMy adviser-Prof.WenAll teachersMy classmates演示完毕，谢谢各位老师！演示完毕，谢谢各位老师！