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1、Mining customer knowledge for tourism new product development and customer relationship managementOriginal Research ArticleExpert Systems with ApplicationsIn recent years tourism has become one of the fastest growing sectors of the world economy and is widely recognized for its contribution to regio
2、nal and national economic development. Tourism product design and development have become important activities in many areas/countries as a growing source of foreign and domestic earnings. On the other hand, customer relationship management is a competitive strategy that businesses need in order to
3、stay focused on the needs of their customers and to integrate a customer-oriented approach throughout the organization. Thus, this paper uses the Apriori algorithm as a methodology for association rules and clustering analysis for data mining, which is implemented for mining customer knowledge from
4、the case firm, Phoenix Tours International, in Taiwan. Knowledge extraction from data mining results is illustrated as knowledge patterns, rules, and knowledge maps in order to propose suggestions and solutions to the case firm for new product development and customer relationship management.Article
5、 Outline1. Introduction2. The case firm the Phoenix Tours International 2.1. Background of the case firm2.2. The new product development procedure of the case firm3. Methodology 3.1. Research framework3.2. Questionnaire design and data collection3.3. Relational database design3.4. Association rule A
6、priori algorithm3.5. Clustering analysis4. Research results 4.1. New product development 4.1.1. Travel area inbound travel (pattern A) 4.1.1.1. Inbound travel association analysis4.1.1.2. Inbound travel cluster analysis4.1.2. Travel area outbound travel Asia (pattern B) 4.1.2.1. Outbound travel asso
7、ciation analysis4.1.2.2. Outbound travel cluster analysis Asia area4.2. Customer relationship management 4.2.1. Travel service 4.2.1.1. Travel service association analysis (pattern C)4.2.1.2. Travel service cluster analysis4.2.2. Direct marketing 4.2.2.1. Travel web site usage association analysis (
8、pattern D)4.2.2.2. Direct marketing cluster analysis5. Discussion 5.1. In the regard of current market strategy5.2. In the regard of future market strategy5.3. In the regard of customer value and satisfaction5.4. In the regard of new business model6. ConclusionAcknowledgementsReferencesCustomer sati
9、sfaction driven quality improvement target planning for product development in automotive industryOriginal Research ArticleInternational Journal of Production EconomicsCustomer satisfaction targets for vehicle attributes are set at the corporate level with limited consideration of the engineering fe
10、asibility and interactions between different product features. This paper presents a comprehensive framework for target planning for customer satisfaction driven quality improvement efforts in the product development process. The proposed framework facilitates a link between corporate decision makin
11、g and engineering decision making by integrating best practices and structuring technical activities. Potential vehicle attributes are classified and prioritized for further improvement using Kano model and quality function deployment. Customer satisfaction targets are established based on rigorous
12、business analysis and trade-off studies. These targets are converted into objective engineering metrics using regression models. Transfer function equations are developed to provide a link between higher-level product characteristics and lower-level design variables. The mathematical models are form
13、ulated as optimization problems to cascade down top-level targets to lower-level elements within given constraints. A case example is presented to demonstrate the proposed methodology.Article Outline1. Introduction2. Target planning process3. Methodology 3.1. Identify and prioritize improvement oppo
14、rtunities 3.1.1. Customer requirements3.1.2. Corporate and regulatory requirements3.1.3. Classification of vehicle attributes3.1.4. Prioritization of improvement opportunities3.2. Set attribute-level CS targets3.3. Establish attribute-level objective metric (measurable) targets3.4. Target cascading
15、process 3.4.1. Identify critical characteristics3.4.2. Develop transfer function model3.4.3. Target cascading 3.4.3.1. Mathematical model3.4.3.2. Vehicle-level target cascading3.4.3.3. System-level target cascading3.4.3.4. Sub-system-level target cascading3.5. Component-level design optimization4. E
16、xample 4.1. Vehicle-level target cascading model4.2. System-level target cascading model4.3. Sub-system-level target cascading model5. ConclusionAcknowledgementsReferencesManaging the trade-off between relationships and value networks. Towards a value-based approach of customer relationship manageme
17、nt in business-to-business marketsOriginal Research ArticleIndustrial Marketing ManagementThe management of buyerseller relationships was an early antecedent to the development of customer relationship management (CRM) concepts. Currently, CRM concepts are being challenged by the rise of value netwo
18、rks. Value networks can and, often, do interfere with customer relationships and thereby call for a broader range of concepts to analyze and understand relationship management and the influence of value networks on relationships. This introductory article describes the nature of the problem between
19、relationships and value networks, reviews the current state of research, and describes the contributions of the articles presented in this special issue on CRM in business-to-business markets.Article Outline1. Value networksA challenge for business-to-business relationships2. Value creation through
20、cooperationThe evolution of cooperative buyerseller relationships in the realm of business-to-business markets3. Directions for relationship concepts 3.1. Value networksThe challenges for relationship management3.2. Towards a common understanding of relationship concepts3.3. Relationship-focused str
21、ategies in a network context3.4. Managing the customer interaction in a multiple channel network3.5. Knowledge management for network positioning4. The road aheadAcknowledgementsReferencesVitaeA new mixed integer linear programming model for product development using quality function deploymentOrigi
22、nal Research ArticleComputers & Industrial EngineeringQuality function deployment (QFD) is a product development process performed to maximize customer satisfaction. In the QFD, the design requirements (DRs) affecting the product performance are primarily identified, and product performance is impro
23、ved to optimize customer needs (CNs). For product development, determining the fulfillment levels of design requirements (DRs) is crucial during QFD optimization. However, in real world applications, the values of DRs are often discrete instead of continuous. To the best of our knowledge, there is n
24、o mixed integer linear programming (MILP) model in which the discrete DRs values are considered. Therefore, in this paper, a new QFD optimization approach combining MILP model and Kano model is suggested to acquire the optimized solution from a limited number of alternative DRs, the values of which
25、can be discrete. The proposed model can be used not only to optimize the product development but also in other applications of QFD such as quality management, planning, design, engineering and decision-making, on the condition that DR values are discrete. Additionally, the problem of lack of solutio
26、ns in integer and linear programming in the QFD optimization is overcome. Finally, the model is illustrated through an example.Article Outline1. Introduction2. Literature review 2.1. Optimization methods in QFD literature2.2. Kano model in QFD literature3. A new approach to QFD optimization 3.1. Kan
27、o model3.2. Proposed MILP model4. Illustration 4.1. Constructing the HOQ4.2. Optimizing the development problem5. Conclusion and discussionAppendix AReferencesVirtual product experience and customer participationA chance for customer-centred, really new productsOriginal Research ArticleTechnovationT
28、his paper demonstrates how customers can be virtually integrated into a companys innovation process. New interaction tools allow companies to gain valuable input from customers via the Internet. First, we explain why too closely listening to customers may turn out to be problematic for the developme
29、nt of real new products. The KANO model shows that it is difficult for customers to express their latent needs as well as those which are taken for granted. New virtual interaction tools and virtual product experiences help to overcome these problems and enable customers to transfer their explicit a
30、nd implicit knowledge to innovation teams. How to apply virtual interaction tools and how to virtually integrate customers into the innovation process in practice is illustrated in detail in the AUDI case study. Our case study findings show that virtual customer integration provides valuable input f
31、or new product development. This paper introduces virtual customer integration as a new means of coming up with customer-centred, really new products.Article Outline1. Introduction2. Customers problems to articulate their needs3. The virtual product experience4. Concept of virtual customer integrati
32、on5. Virtual customer integration at AUDI6. Management considerations of virtual customer integration7. DiscussionReferencesVitae9,641 articles found for: pub-date 2003 and tak(WLAN product promotion) or (WLAN Customer Support) or (Specifications discussions) or (cooperative development) or (custome
33、r problems) or solutions) and (Network IC) or Development or (Driven Development Project) or (Windows driver development and maintenance) or (WLAN chip verification) Customer interactivity and new product performance: Moderating effects of product newness and product embeddednessOriginal Research Ar
34、ticleIndustrial Marketing ManagementUsing AHP and TOPSIS approaches in customer-driven product design processOriginal Research ArticleComputers in IndustryNetwork-on-Chip design and synthesis outlookOriginal Research ArticleIntegration, the VLSI JournalIdentifying issues in customer relationship man
35、agement at Merck-MedcoOriginal Research ArticleDecision Support SystemsA methodology to generate a belief rule base for customer perception risk analysis in new product developmentOriginal Research ArticleExpert Systems with ApplicationsResearch highlights A novel method to generate belief rule base
36、 for risk analysis in new product development is developed. A new way to quantify the influence of antecedent attributes on the consequence is proposed. Biases and inconsistencies can be reduced by the method during the belief rule base generation process. A case regarding customer perception risk a
37、nalysis is then studied using the method proposed in the paper.知名上市集成电路设计公司-，苏州工业园区长期策略合作的集成电路设计公司，延续半导体以人为本的经营理念，在中国设立集成电路设计公司，以开创中国半导体产业蓬勃发展为愿景，跃升世界第一流集成电路设计公司为永续经营目标。微电子成立于2001年12月，位处苏州工业园区，总投资额美金1750万元，以集成电路设计为主要业务，主要产品为芯片。本着以人为本，企业与员工共同成长的信念，目前集成电路研发人员已占公司总人数的80%以上，同时，每位研发人员在进公司后，公司随即对其进行为期3个月至
38、半年的集成电路设计教育训练，而后再以onjob training方式，让同仁透过学习获得成长，由此显见公司对于产品研发方面的重视程度。未来，在中国半导体产业蓬勃发展的基础上，微电子将致力于半导体集成电路的研发、芯片的销售与集成电路设计人才的培育，以期在全球半导体产业上占有一席之地。Influences of customer preference development on the effectiveness of recommendation strategiesOriginal Research ArticleElectronic Commerce Research and Applic
39、ationsMost previous studies on recommendation agents have been restricted to the problems of uncovering customer preferences during the process of understanding customers. However, studies on consumer psychology have indicated that customer preferences are often unstable and developed over time. The
40、refore, we assert that it is necessary to observe the degree to which customer preferences are developed since effectiveness of recommendations is affected by customers preference development. This study presents a scheme to identify the status of customers preference development and analyzes the in
41、fluences of customer preference development on the effectiveness of various recommendation strategies.Article Outline1. Introduction2. Theoretical background of customer preference development 2.1. Two perspectives of customer preference2.2. Customer preference development 2.2.1. Dimensions of custo
42、mer preference development2.2.2. Customer segmentation by preference development3. Research model and hypotheses 3.1. Research model: recommendation strategies and customer preference development3.2. Hypotheses4. Experimental design 4.1. Overview4.2. Step 1: data collection and participants invitati
43、on 4.2.1. Movie dataset4.2.2. Participants4.3. Step 2: preference assessments4.4. Step 3: measurement of preference development 4.4.1. Stability4.4.2. Self-insight4.5. Step 4: customer segmentation by preference development4.6. Step 5: recommendation by various strategies and evaluation 4.6.1. Detai
44、ls of recommendation strategies 4.6.1.1. Recommendation by average opinion4.6.1.2. Recommendation by expert opinion4.6.1.3. Recommendation by collaborative filtering4.6.1.4. Recommendation by content-based filtering4.6.2. Evaluation metrics for recommendation performance5. Results6. Discussion 6.1.
45、Theoretical discussion6.2. Practical implications7. ConclusionAcknowledgementsAppendix A. Detailed explanation for recommendation by collaborative filteringAppendix B. Detailed explanation for recommendation by content-based filteringReferencesPractices and functions of customer reference marketing
46、Leveraging customer references as marketing assetsOriginal Research ArticleIndustrial Marketing ManagementEnabling through life product-instance management: Solutions and challengesOriginal Research ArticleJournal of Network and Computer ApplicationsOptimizing product assortment under customer-drive
47、n demand substitutionOriginal Research ArticleEuropean Journal of Operational Research工作项目： 1，从事芯片的系统设计开发和验证； 2，负责芯片固件程序的编写； 3，负责解决芯片开发和验证过程遇到的问题； 4，帮助解决客户的需求和遇到的问题； 工作经验： 1，有USB/PCIE，记忆卡开发经验优先； 2，熟悉芯片开发流程和芯片设计开发原理； 3，熟练掌握C语言编程； 4，了解数字电路和模拟电路原理； 其他要求： 1，很好的工作有主动性； 2，很好的工作合作性； 3，很快的学习能力和解决问题的能力；A pro
48、cess-oriented multi-agent system development approach to support the cooperation-activities of concurrent new product developmentOriginal Research ArticleComputers & Industrial EngineeringEnabling content-based publish/subscribe services in cooperative P2P networksOriginal Research ArticleComputer NetworksDeveloping integrated solu