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1、1GroupChina s largest clothing retailerThe main fashion footwear and sports apparelDirect sales system covering 200 CityNetwork of more than 7000.A number of modern footwear processing base and product research and Development CenterFrom product design to the terminal retail integration of supply ch
2、ain system.left：Chairman 邓耀right：CEO 盛百椒第1页/共11页21970 BELLE(Belle)incorporated in Southeast Asia1998 The second own brand STACCATO(Staccato)began operations in mainland China 1999 Agents operating in Hong Kong famous brand JOY&PEACE(really beautiful poem),TEENMIX(Teenmix)2001 BELLE(Belle)Women Wing
3、out of the national market sales of similar products in the first,has to keep straight 2002 Agents operating in American famous brand jeans(Levis S LEVI)and DOCKERS(degree of leisure brand Yashi)2003 A formal takeover TEENMIX(Teenmix)brand,group brand reached number threeExclusive agent of global ch
4、ain of Bata brand productsAgent the United States ranked second in the sports brand New BalanceThe United States established Belle company,brand name for Belle USA 2004 Acting European well-known sports brand ADIDAS history第2页/共11页32005年 The company completed the acquisition of the United States of
5、America Belle seasons company shares,to a wholly-owned holding Belle(USA)Company limited;2006年 Have sports apparel brand NIKE(Nike),ADIDAS(Adidas)China National agent；2007年 In August 14th,$48000000 takeover of Italy FILA brand trademark in ChinaIn October 29th,investment 600000000 Hong Kong dollars
6、to buy Millie s(Hermione)brand chain sales companyIn November 11th,invested 1600000000 yuan to buy Jiangsu Sendashonga shoe2008年 In February 28th,to 1670000000 Hong Kong dollar buys beautiful Po history第3页/共11页4Sales system Our retail network is divided and managed by 11 geographical regions.They ar
7、e Northeastern region,Northern region,Northwestern region,Shandong&Henan region,Eastern region,Central region,Southwestern region,Southern region,Guangzhou region,Yunnan&Guizhou region,and Hong Kong&Macau region.第4页/共11页5Target market selection Direct retail stores Internet Mall Store counter 第5页/共1
8、1页6Perfect online shopping mall.Perfect online shopping mall.Target market selectionLarge cities open more stores,small cities Large cities open more stores,small cities to open large stores.to open large stores.AutonomousAutonomousSelect the shopping up a franchise.Select the shopping up a franchis
9、e.Negotiate the use of multi-Negotiate the use of multi-brand and shopping malls.brand and shopping malls.第6页/共11页7Sales growth chart 第7页/共11页8Research and development system Computer three-dimensionalManual designEffect diagram第8页/共11页9Production system 第9页/共11页10 1997 1998 1999 2000 2004 2006 2008 The scale of development-shoes 13Brand第10页/共11页11谢谢您的观看！第11页/共11页