韩国教育信息协会.ppt
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1、韩国教育信息协会韩国教育信息协会2004.12.24.2004.12.24.韩国娱乐教育产业的现状及发展韩国娱乐教育产业的现状及发展www.kefa.or.krwww.kefa.or.kr目录目录 .韩国教育内容产业之现状韩国教育内容产业之现状 .娱乐教育服务的开发及商业模式娱乐教育服务的开发及商业模式 .娱乐教育产业的前景娱乐教育产业的前景www.kefa.or.krwww.kefa.or.kr.韩国教育内容产业之现状韩国教育内容产业之现状www.kefa.or.krwww.kefa.or.kr.韩国教育内容产业之现状韩国教育内容产业之现状韩国教育产业概要韩国教育产业概要教育产业的特点教育产
2、业的特点-The huge and potential market due to craze for higher educa-The huge and potential market due to craze for higher educati tionon-The rapid growth of the after-school education industry due to a greater-The rapid growth of the after-school education industry due to a greater dependency on privat
3、e education than on public education.dependency on private education than on public education.脱线教育产业脱线教育产业-Publishing of learning materials boomed until 1997,when PCs began to come-Publishing of learning materials boomed until 1997,when PCs began to come into wide use.into wide use.-Still enjoying q
4、uite a share in the market,though shrunk substantially.-Still enjoying quite a share in the market,though shrunk substantially.在线教育产业在线教育产业-Expanding rapidly after schools were installed with internet networks in 2001.Expanding rapidly after schools were installed with internet networks in 2001.-Act
5、ivate markets for solution provision,contents provision,and educational-Activate markets for solution provision,contents provision,and educational portal.portal.-Off-line-based on-line educational markets thrive.-Off-line-based on-line educational markets thrive.-Created is an industry of edutainmen
6、t,an educational program seasoned with-Created is an industry of edutainment,an educational program seasoned with entertaining tastes.entertaining tastes.www.kefa.or.krwww.kefa.or.kr.韩国教育内容产业之现状韩国教育内容产业之现状教育内容产业教育内容产业的市场规模的市场规模区分区分市场规模市场规模备注备注教育产业教育产业60,00060,000公立教育公立教育,私立教育私立教育文化产业文化产业10,00010,000
7、放送放送、电影电影、动画片、录像、游戏、光盘、动画片、录像、游戏、光盘教育用内容教育用内容2,6002,600Analogue+Analogue+数码数码数码内容数码内容1,8001,800内容内容+IT+IT技术技术:CD,:CD,在线在线教育用数码内容教育用数码内容450450内容内容+IT+IT技术技术:CD,:CD,在线在线e-Learninge-Learning1,7001,700内容内容+Solution+Solution+服务服务游戏游戏生产额生产额1,0001,000ArcadeArcade游戏游戏,在线游戏在线游戏,PC,PC游戏游戏,录像录像游戏游戏,手机游戏手机游戏消费额
8、消费额3,5003,500教育游戏教育游戏2121独立题材微分独立题材微分资料:韩国游戏产业开发院(2002)(单位:10亿韩币)教育内容产业教育内容产业的市场规模随着的市场规模随着ITIT产业的快速增长,从产业的快速增长,从19971997年开始每年平均年开始每年平均 以以48%48%的增长速度高速、持续的增长。的增长速度高速、持续的增长。教育内容产业教育内容产业的市场规模的市场规模www.kefa.or.krwww.kefa.or.kr.韩韩国教国教育育内内容容产业产业之之现现状状市场现状及特点市场现状及特点市场现状市场现状Rapid expansion of the educationa
9、l contents industry.Rapid expansion of the educational contents industry.Highly competitive due to the low entry barrier.Highly competitive due to the low entry barrier.Attempts by foreign e-learning companies to push into the domestic Attempts by foreign e-learning companies to push into the domest
10、ic market.market.Survival of Survival of contentscontents providers depends on quality of contents.providers depends on quality of contents.市场特性市场特性Aggressive expansions of off-line companies armed with funds,prestigiousAggressive expansions of off-line companies armed with funds,prestigious brand n
11、ame and marketing power.brand name and marketing power.Diversification of contents necessary for survival of online-specialized Diversification of contents necessary for survival of online-specialized panies.Establishment of independent profit bases of edutainment.Establishment of independent profit
12、 bases of edutainment.-EduEdu-games(education+game)-games(education+game)-Education seasoned with entertaining factors such as animation and -Education seasoned with entertaining factors such as animation and music,and the like.music,and the like.-Various add-on serv -Various add-on servi ices for o
13、nline members.ces for online members.www.kefa.or.krwww.kefa.or.kr.韩韩国教国教育育内内容容产业产业之之现现状状政府方面的政策支援政府方面的政策支援1.e-Learning1.e-Learning强化教育政策强化教育政策A)Expansion of education by ICT(Information&Communication Training)A)Expansion of education by ICT(Information&Communication Training)-Application of more tha
14、n 20%for teaching and guidance of students-Exemplary applications through models of cyber learning-Digitalized textbooks(development of electronic textbook)-Provision of various contents in accordance with level of each learnerB)Management of standards and quality of educational contentsB)Management
15、 of standards and quality of educational contents -Method and guidance of developments and production of contents(SCORM,LMS,etc.)-Establishment of various standards related to the sharing system(KEM meta-data)-Quality control and information reinforcement to supply better contents-Evaluation of tele
16、-education institutions(cyber university,tele-education institution)C)Construction of online life-long learning environmentsC)Construction of online life-long learning environments -Reduction of private education expenditure,narrowing gaps in learning among people of different regions and classes,ea
17、sing of classified structure among universities,equal opportunities of education for the underprivileged and developments of human resources.www.kefa.or.krwww.kefa.or.kr.韩韩国教国教育育内内容容产业产业之之现现状状2.2.政府主导的政府主导的 e-Learning e-Learning 强化主要制度强化主要制度劳动部劳动部教育部教育部行政自治部行政自治部信息通信部信息通信部产业支援部产业支援部“Internet communi
18、cations training program”(99)based on “Internet communications training program”(99)based on The laborer training promotion lawThe laborer training promotion law Approval of e-learning universities based on Approval of e-learning universities based on The life-long education lawThe life-long educati
19、on law(01)(01)Appointment of the e-Learning support center(03)Appointment of the e-Learning support center(03)Operation of National Education Information System(NEIS)Operation of National Education Information System(NEIS)Broadcasting and Internet lecture by EBS of programs for Broadcasting and Inte
20、rnet lecture by EBS of programs for college entrance(04)college entrance(04)Management Rules of cyber education for civil servants(01)Management Rules of cyber education for civil servants(01)The development of online digital contents industry lawThe development of online digital contents industry l
21、awThe development of e-Learning industry law(04)The development of e-Learning industry law(04)www.kefa.or.krwww.kefa.or.kr3.3.教师培养方案教师培养方案1.构筑多媒体构筑多媒体 Library及及DB-Loading of clubs and module-Loading of clubs and module materials useful for teachers materials useful for teachers2.运作运作Portal和电子杂志和电子杂志
22、-Total service for provision of-Total service for provision of learning materials learning materials-Flexible operation of the site-Flexible operation of the site reflecting teachers demands reflecting teachers demands3.运作互联网教育电视台运作互联网教育电视台-Teachers training mainly through-Teachers training mainly t
23、hrough club activities club activities-Publicizing of educational policies-Publicizing of educational policies4.教师远程教育教师远程教育-Offering incentives for-Offering incentives for completion of the course completion of the course5.运作教育软件运作教育软件-Distribution of quality educational-Distribution of quality edu
24、cational S/W developed by the private S/W developed by the private sector sector-Publicizing of quality educational-Publicizing of quality educational S/W developed by teachers S/W developed by teachers6.支持运作校园网站支持运作校园网站-Training for helping-Training for helping builbuil homepages homepages-Support
25、for their applications-Support for their applications with educational DB with educational DB.韩韩国教国教育育内内容容产业产业之之现现状状www.kefa.or.krwww.kefa.or.kr通过灵活的通过灵活的e-Learninge-Learning开发优秀教育人才开发优秀教育人才通过通过e-Learninge-Learning补充和革新补充和革新公立公立教教育育 Integration of distribution Integration of distribution e-Learning
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