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1、BEC Vantage Speaking上课资料（1）“What do you think of the price?”表述观点In my opinion;As far as Im concerned;I suppose;I believe;It is true that(but);My point of view is that“I suppose”“because”“for example”As far as I am concerned,the price is a bit too low.Compared with other skin-care products,our price
2、is definitely below the average.Im sure the consumers are willing to pay a bit more for a product with such a good quality.Marketing:4PsProduct design and quality,assessment of consumer needs,choice of which products to offer for sale,and after sales servicePricing pricing strategy and prediction of
3、 competitors responsesPromotion advertising,public relationsPlace selection of distribution channels ad transport arrangementsNew product and re-brandingMini case studiesProcter&Gamble:Sunny DelightSolution:Re-launch Signed pop group SClubSave 8 labels to get a CDTV and sms message ad campaignReason
4、:35%drop in salesFood Commissions commentCoca Cola Solution:re-brandDiet Fanta Fanta lightInstant-win,top prized GBP100,000Outdoor and TV ad campaignPackage colored silverBrainstorm:Design new products for Coca ColaProductPurpose(to expand target market&consumer range;to uplift companys image)Packag
5、e PromotionAddition:cost-effectiveTeamwork choose your PMWhat is important when choosing members for a team?Past experiencePersonal strengthAge What is important for a manager in managing a project?Keeping to scheduleDelegating tasks Motivating team members1.ProductWhat is important when developing
6、a new product?Market researchpricing2.PurposeWhat is important when coping with market competition?Advertising strategiesLowering prices3.PackageWhat is important when deciding the packaging for products?ImageColor 4.PromotionWhat is important when planning advertisement for a new product?Choice of
7、mediaTiming of advertisement campaign Target markets addition:PresentationWhat is important when preparing a presentation for a meeting?Knowing more about the audienceDesign a good structure for the presentationPracticing the presentation开始演讲I would like to talk aboutMy topic isI have the following
8、points.I think we need to consider 3 aspects.My points are as follows.Logical Structure 开始：To start with;Generally speaking;First of all;I will begin by递进：Besides;Then;Secondly;In addition转折：yet;However;whereas举例/进一步说明：that is to say;in other words;for instance回到原来topic：any way总结：so;in short;To conc
9、lude 结束演讲Well,thats all my points.I think that just covered everything.PresentationFormulate your Objectives Focus is the key Identify the Audience imply that you understand their problem and that you have a solution Structure 1.Hierarchical Decomposition 层次层次2.Pyramid 金字塔金字塔3.The Meaty Sandwich 三文治
10、三文治The Beginning Get their attention Establish a theme Present a structure Create a rapport (image building)The Delivery The eyesThe voiceExpression Appearance Visual Aids Draw a sign/pictureThe Ending:Dont switch off the audienceBasic Evaluation StandardVoiceEye Contact/Body LanguageContentStructurePace