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1、Creating Effective ProposalsWriting an Effective Executive SummaryC O N S U L T I N GC O N S U L T I N GGeneral RulesBegin EarlyFollow RFP InstructionsHighly ThematicClear,Expository WritingExplicit MessagesActive Voice,First or Third Person,Present Tense,Positive/Confident(but not arrogant)ToneAvoi
2、d Adverbs and Overblown WritingUtilize Summary GraphicsC O N S U L T I N GObjectivesGet the Readers AttentionShow our Understanding of the ProblemInsights/PerspectivesSummarize Key Parts of Our Approach/Solution-Focus on HowConvey Confidence that KPMG is the Best Firm to do the Job-Why?Obtain Import
3、ant Points/Themes from Major Section WritersC O N S U L T I N GPreparing and Writing IFirst StepsRead the RFP/Opportunity Fact SheetReview Proposal Discriminators and ThemesAnalyze ProposalLearn Customer Hot ButtonsReview Other Executive SummariesC O N S U L T I N GPreparing and Writing IIBuild Outl
4、ineOutline Each PageMajor Headings,Ideas and GraphicsMap Themes and Discriminators to HeadingsC O N S U L T I N GPreparing and Writing IIIWork Through Each SectionFlesh Out Ideas that will be DevelopedUse Selected Proposal GraphicsCreate Summary GraphicsUse New Graphics/Text SparinglyCreate TextAdap
5、t Proposal Text(minimize direct lifts)Write Introductions,Linkages,Closing PointsC O N S U L T I N GEditing and RevisionsEnsure Good Draft for Red Team ReviewSeek BDM ReviewSeek Sr.Manager/Partner ReviewDont Skip EditorFine Tune ContinuouslyC O N S U L T I N GAny Questions?Carl RosenblattBDST Manager,Public ServicesTysons Tower703 747-6508