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1、NIKE公司英文版介绍The headquarters of the companyNike,Inc.:a traded sportswear;equipment supplier;Location:the United States.Headquarters:Beaverton,OregonBLUE RIBBON SPORTSStarted in 1962 with$500Base on a handshake between two men Aim to make running shoes suitable for runners1968 The 1968 The companys co
2、mpanys second retail second retail outlet opensoutlet opens NIKE was formally established-1972NIKE was formally established-1972 Waffle shoesMoon 1972NIKE first launched in March across the United States in 1972 and runners for the first time see nestle shoes outsole.Sidney WicksSidney Wicks The fir
3、st The first sport star who wearedsport star who wearedNIKE sports shoesNIKE sports shoesPerry Fang Ting:the first athlete to wear NIKE sneakers 19731979 the first clothes Production line1979 the first clothes Production linecalculated risk the growth of the NIKE NIKE AIR MAX-Tailwind 1979$50Nike an
4、d the games1980 Moscow1984 Los AngelesNikes first gold medal-British Steve Ovett 800 metres gold medal Joan Benoit first gold medal in womens marathon Carl Lewis won four gold Rapid infiltration sports market American football NBABaseball Marathon 神神 话话Michael Jordan 1985Michael Jordan 1985Company s
5、igns Michael Jordan to endorse a version of its Air shoe-the Air JordanIn the wrong direction 1987Nike in the face of the REEBOK to enter the market reaction strategy GROWTH198519871994,Nike sponsorsthe football team of Brazil1996 Company signs golfer Tiger Woods1996 The Nike equipment division is c
6、reatedIn 1997 the development of Asian countries Shanghai In SeoulTokyo Vietnam 2000 Sydney Olympic Gamesinnovative products Marion Jones won five MEDALSAdvertisementLogo&sloganAdvertisingearly 1974 symbol of wings symbol of wings feathers feathers speed,dynamic speed,dynamic and gentlyand gentlylog
7、o19711971199619961972197219851985The develop of Nike“Swoosh”Now the funny LOGO.A enormous success of marketing(1988)Our Mission Is Our Mission Is Clear:Clear:To Be the To Be the Worlds BESTWorlds BESTSports and Sports and Fitness Company Fitness Company ViaViaOUR MISSION:To bring inspiration and inn
8、ovation to every athlete in the world.CLOTHINGSHOESGEARMENLeBron11KDVINikeAirMaxLunar90NikeAirMax90NikeFlyknitLunar2iDNikeFlyknitLunar2NikeSBZoomStefanJanoskiMidiDNikeSBZoomStefanJanoskiPremiumiDNikeFreeTrainer7.0(LimitedEdition)NikeLunarBallistecAir Force 1 SRM Max Air NPCEJordanSpizikeiDAJ XX8 SEJ
9、ordanCP3.VIIiDJordanCP3.VIIiDFEMALENikeAirMax90iDNikeFlyknitAirMaxFreeTR4iDLeBron11GUMBOiDNikeStudioWrapPackLeatherFlatNikeCortezNikeSBZoomStefanJanoskiiDBACKCLOTHING（MEN）NikeHeritageDestroyerKobeDri-FITNikeProCombatHyperstrongCompression2.0NikeElementHalf-Zip2013/14ManchesterCityFCStadiumNikeProCom
10、batCoreFittedRaglan1.2Long-SleeveJordanYOTHPerforatedLeatherReversibleNike TechCLOTHING（WOMEN）NikeAlpenglowPrintTheNFLDallasCowboysLimitedJerseyNikeLacrosseAllTimePulloverNikeFuturaFadeNikeRallyNikeBoldStripeBACKGEARNikeCheyenneClassic2000iDNike VictoryNikeBurnoutJerseyJordanDominateNikeLightweightS
11、peedCheetahNikeE2PrimePerformanceNike+SportWatchGPSPolarWearLinkTransmitter.Jordan Legend(Size 7)Nike PitchNike V-Flight Airlock(Size 8)Nike RZN Red Golf BallsMarket share Founded:1949 Location:GermanSlogan for 2000:“Impossible isnothing”Slogan for 2011:“Adidas is all in”Main Competitor-AdidasMain C
12、ompetitor-AdidasFounder:Adolf Adi DasslerMarket of sports goods:Adidas:No.2.Nike:No.1 Representative three series：clover logo three stripes ball containing three stripes Athletic performance series Traditional sports seriessports fashion seriesspokesmanOther competitor:New BalanceFounded:In the early 1900s.Founder:William J.Riley in Boston.Family of brands:PF Flyers and Aravon.Some products about New Balance:T-shirtsBackpacks此此课件下件下载可自行可自行编辑修改，修改，仅供参考！供参考！感感谢您的支持，我您的支持，我们努力做得更好！努力做得更好！谢谢!