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1、MOTOROLA and the Stylized M Logo are registered in the US Patent&Trademark Office.All other product or service names are the property of their respective owners.Motorola,Inc.2005M-gatesWhat is M-Gates and what makes it crucial to our future?M-Gates(Motorola Gates)is essentially the lifecycle of a Mo
2、torola product,from the original idea through its end-of-life.It provides a framework for design,testing,manufacturing,and marketing Motorola products,ensuring consistency and quality in every step.Ray Sokola(Chief Technology Officer)MOTOROLA and the Stylized M Logo are registered in the US Patent&T
3、rademark Office.All other product or service names are the property of their respective owners.Motorola,Inc.2005The M-GatesM-Gates have been designed to provide Motorola with a clear,unified approach to coordinating functions and enhancing communications related to the process of market and product
4、line planning with system and product developmentMOTOROLA and the Stylized M Logo are registered in the US Patent&Trademark Office.All other product or service names are the property of their respective owners.Motorola,Inc.2005The 16 M-GatesThe 16 M-Gates can be classified into five phasesBusiness C
5、ase Development Portfolio Planning Project Definition Implementation and Launch&Closeout.At the end of each gate,reviews are held with the core team or with the Senior Management Team to go over the project status and risks.The contract book is the mechanism which helps us organize the projects.It i
6、s an ePM(Engineering Program Manager)deliverable used to show:which deliverables are required in which phasethe status and location of each deliverablehow each project is following M-GatesWhich phase/Gate the project is in.MOTOROLA and the Stylized M Logo are registered in the US Patent&Trademark Of
7、fice.All other product or service names are the property of their respective owners.Motorola,Inc.2005M-Gates-Product Development Lifecycle ModelMOTOROLA and the Stylized M Logo are registered in the US Patent&Trademark Office.All other product or service names are the property of their respective ow
8、ners.Motorola,Inc.2005Market Intelligence and AnalysisThis activity is an on-going activity where marketing personnel continue to:gather market intelligenceperform market segmentation,and assess our internal capabilities.All of the external and internal information collected and analyzed is managed
9、in a knowledge management environment(e.g.database,compass repository,etc.)This knowledge management facilitates the sharing of knowledge and is the foundation of developing comparable business cases for different products/solutions MOTOROLA and the Stylized M Logo are registered in the US Patent&Tr
10、ademark Office.All other product or service names are the property of their respective owners.Motorola,Inc.2005M-Gates 15-13Business Case PhaseThis phase creates business cases for opportunities using members from the cross functional teams.Once a high-level business case is approved,more detailed b
11、usiness cases are developed.These business cases:pursue a more in-depth analysis on the opportunity and include customer feedback,technical feasibility,standards alignment,full financial analysis,and roadmap.MOTOROLA and the Stylized M Logo are registered in the US Patent&Trademark Office.All other
12、product or service names are the property of their respective owners.Motorola,Inc.2005M-Gates 12-11Portfolio Planning PhaseAlso known as Prioritization and Resource Allocation phase,is composed of two activities:The first one focuses on a solution defined by a business case and associated roadmap.Th
13、e second one focuses on the marketing requirements for a specific solution.Portfolio Planning encompasses bringing in a specific opportunity into a formal gate decision as well as managing the portfolio on an ongoing basis.MOTOROLA and the Stylized M Logo are registered in the US Patent&Trademark Of
14、fice.All other product or service names are the property of their respective owners.Motorola,Inc.2005M-Gates 10-7Project Definition PhaseThe Project Definition phase focuses on the development of detailed requirements for the system as a whole.These requirements include sourcing,manufacturing,distri
15、bution,services&after sales support,marketing communication,channel distribution,technology,architecture,test strategies,and platform strategies.This phase culminates in the approval(or disapproval)of a contract book which represents an internal contract to ourselves and describes what we will deliv
16、er to the customer.MOTOROLA and the Stylized M Logo are registered in the US Patent&Trademark Office.All other product or service names are the property of their respective owners.Motorola,Inc.2005M-Gates 6-3Implementation PhaseDuring this phase,the project team completes any further elaboration/all
17、ocation of requirements and declares Design Readiness (Gate 6).The team then designs,implements,and tests the subsystem according to its own development techniques.Once satisfied with subsystem integration and test,a project business review declares System Test Readiness(Gate 5).The system,product o
18、r platform is then validated and verified according to the allocated requirements.Validation ensures that the system requirements are a valid representation of the desired system attributes,behavior,and performance.Verification proves that the implemented system satisfies the validated system requir
19、ements.MOTOROLA and the Stylized M Logo are registered in the US Patent&Trademark Office.All other product or service names are the property of their respective owners.Motorola,Inc.2005M-Gates 6-3Implementation Phase(cont.)Once system integration and test is complete,field test manuals are ready,and
20、 regulatory concerns are approved,the project is deemed ready for field test(Gate 4).Field tests are conducted and modifications made where necessary.Manufacturing determines its materials streamresolves capacity issues,and conducts pilot builds to hone the manufacturing process.A project business r
21、eview is conducted and the project is Ready for Controlled Introduction(Gate 3).MOTOROLA and the Stylized M Logo are registered in the US Patent&Trademark Office.All other product or service names are the property of their respective owners.Motorola,Inc.2005M-Gates 2-0Launch and Closeout PhaseLaunch
22、 and Closeout focuses on the volume deployment of the opportunity andthe formal retirement and decision management.For volume deployment,the controlled introduction and manufacturing ramp-up execution are analyzed for volume deployment and all launch,manufacturing and support/service functions are r
23、eady.MPP(Marketing and Product Line Planning)plays a key role in the retirement of an opportunity as the triggers for retirement activation are monitored through the portfolio as a whole.Not that retirement may not only come after volume deployment.By monitoring the overall portfolio,products earlie
24、r in the development lifecycle may be retired based on changes to strategy or overall resource needs.MOTOROLA and the Stylized M Logo are registered in the US Patent&Trademark Office.All other product or service names are the property of their respective owners.Motorola,Inc.2005M-Gates WebsiteMore information about M-Gates(Training material,process documents,)can be found at:http:/