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1、Modules and variations New graphics guidelinesDesign proposalsRoland Berger Hamburg,November 20011Module und Variations_EContentsPageA.Standard slides3B.Lists(1)Factors,no specific number7C.Lists(2)Factors,specific number13D.Matrix Factors,comparisons24E.Process(1)Factors,steps35F.Process(2)Factors,
2、impact49G.Process(3)Factors,interlinked67Annex:Nine key changes compared to the old standards732Module und Variations_EA.Standard slides3Module und Variations_EMethodological competenceKey projectsIndustry competenceProfessional experienceLanguagesEducationConsultant profile:first name,last namexxxx
3、-xxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxPosition:xxxxxxxxxxxxxxxxxxxxxxxxGermanxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx-xxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxBorn:xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxNationality:xxxxxxxxxxxxxxxxxxxxxUpd
4、ated:mm/year4Module und Variations_EOrganizational chart(including headcount).6Module und Variations_EB.Lists(1)Factors,no specific number7Module und Variations_ELists horizontal(variations)HeadingDetailsHeadingDetailsHeadingDetailsHeadingDetailsHeadingDetailsHeadingDetailsHeadingDetailsHeadingDetai
5、lsHeadingDetailsHeadingDetailsHeadingDetailsHeadingDetails12348Module und Variations_ESchedule123456789101112Month 1Month 2Month 3ActivitiesA.B.C.123456789101112Month 1Month 2Month 3ActivitiesA.B.C.1210Module und Variations_ESets of guidelines2345Guidelines 1Guidelines 2Guidelines 3Guidelines 4Guide
6、lines 5Comments 1Comments 2Comments 3Comments 4Comments 5111Module und Variations_ETitle TextTitle TextTitle TextTitle Title 13Module und Variations_E1234515Module und Variations_EC.Lists(2)Factors,specific number16Module und Variations_EPyramid(5 levels/centered)18Module und Variations_E3 factors(i
7、nterwoven).12319Module und Variations_ECommon ground20Module und Variations_E4 factors(1)21Module und Variations_Efactorfactorfactor.factor.22Module und Variations_E4 factors(3)1234Factor 1Factor 2Factor 3Factor 424Module und Variations_E4 factors(3a weighted)234Factor 1Factor 2Factor 3Factor 425Mod
8、ule und Variations_E4 factors(3b dynamic)1234Factor 1Factor 2Factor 3Factor 4Four dynamicfactors26Module und Variations_ED.Matrix Factors,comparisons28Module und Variations_EMatrix/table(Horizontal/vertical comparison of data variations)123429Module und Variations_ESpecial types of matrix pros and c
9、ons 12331Module und Variations_ESpecial types of matrix controversy123432Module und Variations_ESpecial types of matrix conflict/tension(1)33Module und Variations_ESpecial types of matrix conflict/tension(2)34Module und Variations_ESpecial types of matrix bottom up/top down(1)BOTTOM UPTOP DOWN.35Mod
10、ule und Variations_ESpecial types of matrix bottom up/top down(2).BOTTOMUPTOPDOWN1236Module und Variations_ESpecial types of matrix equilibrium 37Module und Variations_ESpecial types of matrix imbalance 38Module und Variations_EUnit of measureTextTextTextText39Module und Variations_ESub titleSub tit
11、leRisk management Title 40Module und Variations_EE.Process(1)Factors,steps41Module und Variations_EProcesses12342Module und Variations_EProcess/phases12345Phase 1Phase 2Phase 3 Phase 1Phase 2Phase 3 Phase 1Phase 2Phase 3 123443Module und Variations_ECycles(1)(color presentation)44Module und Variatio
12、ns_ECycles(2)45Module und Variations_ESpirals(orthogonal)1246Module und Variations_EHurdles47Module und Variations_EResistance/obstacles125734648Module und Variations_EFilters12453649Module und Variations_EChange of mindset/direction123450Module und Variations_ENodes/interfaces14375689251Module und
13、Variations_EPressure1252Module und Variations_EIncrease/decrease1234567853Module und Variations_EVarious types of brackets(to be used instead of block arrows)123456789101154Module und Variations_EF.Process 2 Factors,impact55Module und Variations_EConsequences(1).56Module und Variations_EConsequences
14、(1a).57Module und Variations_EConsequences(2)58Module und Variations_EConsequences(3).59Module und Variations_EConsequences(4).1260Module und Variations_EImpact(3 factors)QUALITYTIMECOST61Module und Variations_EImpact(4 and 6 factors)62Module und Variations_EImpact(4 factors)Factor 3Factor 2Factor 4
15、Factor 1Generic description of the 4 factors63Module und Variations_EImpact(5 factors)Factor 3Factor 2Factor 4Factor 5Generic description of the 5 factorsFactor 164Module und Variations_EImpact(6 factors)Factor 2Generic description of the 6 factorsFactor 3Factor 1Factor 5Factor 4Factor 665Module und
16、 Variations_EImpact(7 factors)Factor 3Generic description of the 7 factorsFactor 2Factor 6Factor 4Factor 5Factor 7Factor 166Module und Variations_EImpact(8 factors)Factor 3Generic description of the 8 factorsFactor 2Factor 6Factor 7Factor 4Factor 5Factor 1Factor 867Module und Variations_E6success fa
17、ctorsImpact and result(1)68Module und Variations_EImpact and result(2)5success factors69Module und Variations_ECirculation(2 factors)70Module und Variations_ECirculation(3 factors)71Module und Variations_ECirculation(4 factors)72Module und Variations_ECirculation(5 factors)73Module und Variations_EC
18、irculation(6 factors)74Module und Variations_ECirculation(7 factors)75Module und Variations_ECirculation(8 factors)76Module und Variations_EVisionVision77Module und Variations_EAction/reaction78Module und Variations_EAction/reaction79Module und Variations_EValue chainCustomerSupplierDevelopmentProdu
19、ctionSalesDistributionCompany80Module und Variations_EG.Process 3 Factors,interlinked81Module und Variations_EAction/reaction(1)82Module und Variations_EAction/reaction(2)(transparent color presentation)83Module und Variations_EAction/reaction84Module und Variations_EInteraction12385Module und Varia
20、tions_EJigsaw puzzle86Module und Variations_ESpiral87Module und Variations_EAnnex:Nine key changes compared to the old standards88Module und Variations_EDo not use block arrowsUse variations instead12341234BackupBACKUPStufe 1Stufe 2Stufe 3New Content design Key changes regarding lean,linear,literalD
21、o not use shading or bordersInstead,use unframed colored shapes in shades of key blue,for emphasis onlyDo not use ovalsInstead,use AutoShapes with corners completely rounded offDo not use stickers with linesInstead,use upper case stickers(13 point),(key blue shade 1),positioned in the header areaDo
22、not put numbers in circlesInstead,put them in squares(key blue shade 1),white lettering,boldIf boxes are used,89Module und Variations_EThere are obvious disadvantages to positioning text behind graphicsDo not position text behind graphicsPosition text to the side of graphics insteadArrow function ca
23、n be switched on and off/positioned to the side Text is easy to read if not positioned behind graphicsDo not use speech bubblesInstead,use AutoShapes/callouts/third row(you can use the arrow function!)Do not use big multicolored cartoons/Clip ArtInstead,use pictograms(if not available:convert Clip A
24、rt to linear monochrome versions)Do not use miniature charts as navigatorsInstead,use mathematical navigators(key blue shade 1),white lettering,bold,13 point 41234New Content design Key changes regarding lean,linear,literal90Module und Variations_ETextTextTextText91Module und Variations_E 92Module u
25、nd Variations_E Action/reaction93Module und Variations_EAgainst the tide/with the tideAgainst the tideWith the tide.94Module und Variations_EBalance/imbalance 95Module und Variations_EBalance/imbalance 96Module und Variations_EBalance/imbalance 97Module und Variations_EChances/risks 98Module und Var
26、iations_EChange of directionMoment of directional change99Module und Variations_EChina mapBox TitleLevel 1 textLevel 2 text-Level 3 text100Module und Variations_EColumns and tablesColumn Title 1Category 1Type your phrases and sentences hereType your phrases and sentences hereColumn Title 2Type your
27、phrases and sentences hereType your phrases and sentences hereColumn Title 3Type your phrases and sentences hereType your phrases and sentences hereCategory 2Type your phrases and sentences hereType your phrases and sentences hereType your phrases and sentences hereType your phrases and sentences he
28、reType your phrases and sentences hereType your phrases and sentences hereCategory 3Type your phrases and sentences hereType your phrases and sentences hereType your phrases and sentences hereType your phrases and sentences hereType your phrases and sentences hereType your phrases and sentences here
29、101Module und Variations_EColumns and tablesColumn Title 1Category 1Type your phrases and sentences hereType your phrases and sentences hereColumn Title 2Type your phrases and sentences hereType your phrases and sentences hereCategory 2Type your phrases and sentences hereType your phrases and senten
30、ces hereType your phrases and sentences hereType your phrases and sentences hereCategory 3Type your phrases and sentences hereType your phrases and sentences hereType your phrases and sentences hereType your phrases and sentences here102Module und Variations_EColumns and tablesCategory 1Category 2Ca
31、tegory 3Category 1Category 2Category 3Category 1Category 2Category 3Category 1Category 2Category 3103Module und Variations_EBar chartGraph Title104Module und Variations_EColumn chartYou can put your points here like conclusionUnitCAGR?%Graph Title105Module und Variations_EColumn chartYou can put you
32、r points here in the header of the boxGraph TitleCAGR?%106Module und Variations_EColumn chartHeaderGraph TitleHeaderGraph TitleUnitUnit107Module und Variations_EColumn chartHeaderGraph TitleHeaderLevel 1 textLevel 2 text-Level 3 textUnit108Module und Variations_EColumn chartGraph TitleHeaderLevel 1
33、textLevel 2 text-Level 3 textUnit109Module und Variations_EColumn chartYou can put your points here in the header of the boxGraph TitleCAGR?%110Module und Variations_EColumn chartHeaderGraph TitleHeaderGraph TitleUnitUnit111Module und Variations_EColumn chartCategory 4Category 3Category 2Category 1C
34、olumn 1000000000000000Graph TitleCategory 5000TotalUnit0000000000000000000000000000000000000000000000X,000X,000X,000X,000X,000X,000LabelLabelLabel000000000Series 1Column 2000000000000000000Series 2Series 1Series 2112Module und Variations_EColumn chartSub TitleSub TitleSub Title0000000000000000000000
35、00000LabelLabelLabel000000000000000000000000000LabelLabelLabel000000000000000000000000000LabelLabelLabel000000000000000000000000000LabelLabelLabel000000000000000000000000000LabelLabelLabel000000000000000000000000000LabelLabelLabelSub TitleSub TitleSub TitleSeries 1Series 2Series 3Dash Line113Module
36、und Variations_EConflict 114Module und Variations_E?Conflict115Module und Variations_E 投资方式投资方式qq 投资区域投资区域qq 投资方式投资方式q 投资区域投资区域q投资方式投资方式q投资区域投资区域q 116Module und Variations_EConsequences(2).117Module und Variations_E目标导向目标导向 阶段阶段.Consequences(3)118Module und Variations_EConsequences(4).119Module und
37、Variations_EConsequences(5).120Module und Variations_EConsequences(2)121Module und Variations_E Consequences(3)122Module und Variations_EConsequences(4)123Module und Variations_EConsequences(5)124Module und Variations_EConsequences123456125Module und Variations_E Consultants profil(English),Firstnam
38、e LastnamePosition:.Year of birth:.Nationality:.Languages19901994Education Updated:MM/YYProfessional experienceMethodological competenceSince 10/1992 Industry competenceKey projects126Module und Variations_ECooperation127Module und Variations_ECooperation128Module und Variations_E内内外外外外内内企业文化企业文化品牌品
39、牌Cooperation129Module und Variations_ECost breakdown chartValueValueValueValueValueValueUnitGross MarginCostComponent(%)Component(%)Component(%)Component(%)Component(%)Component(%)130Module und Variations_EDead end131Module und Variations_EDependance132Module und Variations_EDevelopment133Module und
40、 Variations_EDice134Module und Variations_EDirection135Module und Variations_EFactors(2)136Module und Variations_EFactors(3)137Module und Variations_EFactors(3)138Module und Variations_EFactors(3)139Module und Variations_EFactors(4)140Module und Variations_EFactors(4)141Module und Variations_EFactor
41、s(4)142Module und Variations_EFactors(4)143Module und Variations_EFactors(6)144Module und Variations_EFactors(6)145Module und Variations_EFactors(8)146Module und Variations_EFactors(4)147Module und Variations_EFactors(5)148Module und Variations_EFactors(5)149Module und Variations_EFeedback 150Module
42、 und Variations_EFeedback 151Module und Variations_EFeedback152Module und Variations_EFeedback?!153Module und Variations_EFeedback154Module und Variations_EFilter 155Module und Variations_EFilterInitial situation1.Criterion2.Criterion3.CriterionResult156Module und Variations_EFlexibility157Module un
43、d Variations_EFlexibilityAbilityIntentionFlexibilty158Module und Variations_EFlexibility159Module und Variations_EFocus expansiontt160Module und Variations_EGrowth161Module und Variations_EGuidelines162Module und Variations_EHarmony163Module und Variations_EHurdles and brakesCompanyX164Module und Va
44、riations_EImpact.165Module und Variations_EInfluence(1 factor)166Module und Variations_EInfluence(2 factors)167Module und Variations_EInfluence(2 factors)168Module und Variations_EInfluence(4 factors)169Module und Variations_EInfluence(4 factors)170Module und Variations_EInfluence(6 factors)171Modul
45、e und Variations_EInput/output.172Module und Variations_EInteraction173Module und Variations_EMargin chart100%?%Label?%Label?%Label?%Label?%LabelTotal in ValueIndexLabel LabelLabel LabelLabelLabel000000000?%?%?%000?%?%000000174Module und Variations_EMatrix175Module und Variations_EMatrix176Module un
46、d Variations_EMatrixDimension 2Dimension 1ScaleScaleScaleScaleLevel 1 textLevel 2 text-Level 3 textLevel 1 textLevel 2 text-Level 3 textLevel 1 textLevel 2 text-Level 3 textLevel 1 textLevel 2 text-Level 3 text177Module und Variations_EMatrixLabelLabelLabelLabelDimension IIContentDimension ILabelLab
47、elContentContentContentContent178Module und Variations_EMeasures plan planned activitiesOverview:ActivitiesWk.Wk.Wk.Wk.Wk.Wk.Wk.Wk.Wk.Wk.Comments179Module und Variations_EMeasures plan planned measuresActivity:As of:Objective:Results:Responsible:Support:Measures:.180Module und Variations_EMeasures p
48、lan planned individual stepsMeasure:.No.As of:1.Individual stepsResponsibleSupportForm of resultStartDura-tionDead-linePro-jectCom-pleted.181Module und Variations_EModelsKey StepsType your phrases and sentences hereSourcesLevel 1 textLevel 2 textStep 1Step 2Step 3Step 4Type your phrases and sentence
49、s hereType your phrases and sentences hereType your phrases and sentences here182Module und Variations_EMoon chart11BarBallBarArrow183Module und Variations_EMultipliers.+.+=Projektteams184Module und Variations_EMultipliers185Module und Variations_EMutuality186Module und Variations_E Mutuality187Modu
50、le und Variations_EObstacle188Module und Variations_EObstacle.189Module und Variations_EObstacle190Module und Variations_EOrganizational and flow chartTextTextTextTextTextTextTextTextTextTextTextText191Module und Variations_EOrganizational and flow chartPanteneJiehuaNew BrandRejoiceHead&ShouldersUla