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1、MAYBELLINE NEW YORKPresented by:OutlineBusiness Ideas and Influencethe Description of Financethe Historyof DevelopmentProducts Showthe Brief Structure of Companythe History of Development19131915199119911995199519971997The chemist Williams invented Maybelline mascara(睫毛膏睫毛膏)in1913,and set up the com
2、pany in 1915 in U.S.Maybelline put forward the words“Maybe shes born with it.Maybe its Maybelline”as a slogan.Maybelline landed in China and established for thousands of sales outlets.Maybelline won the title“The Chinese market best-selling brands”which is Issued by the National Bureau of Statistics
3、.Core FiguresCEO:盖保罗盖保罗Top Manager：李婷：李婷the Brief Structure of Company Director of Sales&Marketing:汪康汪康Head of Sales:王国忠王国忠R&D Manager:留翠留翠Products Show 1（New Product）Maybelline New York Extra Care Lipstick（美宝莲纽约倍护润唇膏）（美宝莲纽约倍护润唇膏）Maybe Shes Born With It,Maybe Its Maybelline!Products Show 2 (Other Ma
4、jor Products)A B C DA.Mascara(无境恒翘纤长睫毛膏无境恒翘纤长睫毛膏)B.Blemish Balm Cream(精纯矿精纯矿物物BB霜霜)C.Fluid Foundation(精纯矿物精纯矿物自然亲肤粉底液自然亲肤粉底液)D.Makeup Remover(透净瞬柔透净瞬柔卸妆液卸妆液)Products Show 3(Chinese Cosmetics Market)All kinds of products of Maybelline in Chinese Cosmetics Market!the Description of Finance During all
5、kinds of make-up brands in 2010,Maybelline attractted the most attention,Accounting for 10.48%,ranked the first.In the first half of the year 2009,the make-up product which received the most attention from netizens is the Fluid Foundation/cream,attention for 28.01%,obviously higher than any other pr
6、oducts.Sun Screen ranked the second,Eyelash creams/fluid finished third.Foundation products are seasonal significant,whether its too cold or not,itll be affected.The retrieval quantity highest months are February and September.The retrieval quantity of Sun Screen is high in April,then gradually into
7、 decline.The movements of Make-up removing products are relatively stable.While the retrieval quantity of Lipstick/Lip Color/Lip Liner is peak in October.The best selling productsThis kind of mascara(美宝莲纽约瞬盈浓美宝莲纽约瞬盈浓密睫毛膏防水型密睫毛膏防水型)has become the world top selling product in recent years.Business Ide
8、as and InfluenceTo expandmarketing channelBusiness IdeasTo serve people who pursue the fashionthe Influence on ChinaMaybelline launched timely the newest fashion color,with the international trend synchronization,give the latest,the fastest fashion information to Chinese consumers.With high quality
9、and popular price,Maybelline is favored by most Chinese consumers rapidly.Maybelline has established for thousands of sales outlets in China in recent years.Maybelline let more Chinese women combine their own characteristics,with more confidence and noble posture to show the Oriental females unique inner beauty.With its famous brand appeal,affinitive price and convenient channel,Maybelline continues its fast development in China and becomes the first brand in Chinese cosmetics market.1234