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1、设计美学课程简介课程英文名Product marketing课程代码S0803Z86学分1.5总学时32理论学时24实验/实践学时0先修课程产品专题设计适用专业产品设计内容简介 （中文）（200字左右,应包含本课程的地位、目标及主要内容,课程内容不要写章节编号本课程是产品设计专业本科生的一门专业选修课程，主要讲授产品设计市场营 销学方向的相关知识。通过教学，使学生掌握市场营销的知识框架，掌握产品策略、 渠道策略、价格策略、促销策略、公共关系策略和政治法规策略，尤其要把握市场 营销知识上的整体合作在广告策划中的运用。产品设计专业产品市场学是 门交叉 学科，它将有效指导企业，尤其是制造业获取最大利
2、润的经济科学，而工业设计是 为制造业服务的行业，因此设计市场学的教学对于产品设计专业的学生来说具有十 分现实的意义。在日常教学中，应该合理协调好产品与市场的关系，帮助产品设计专业学生从 经济角度全面认识产品设计，学会对设计外部宏观经济环境的分析；研究与理解用 户需求、消费特点、市场细分等知识，从而大大拓展设计师的视野，增加由设计产 生的创新机会，并为揭示有着巨大潜力的市场和机遇带来新的途径。内容简介 （英文）This course is an elective course for undergraduates majoring in industrial design.It mainly d
3、eals with the relevant knowledge of the direction of industrial design marketing. Through teaching, to enable students to master the knowledge framework of marketing, grasp the product strategy, channel strategy, price strategy, promotion strategy, public relations strategy and political strategy an
4、d regulations, used especially to grasp the overall cooperation marketing knowledge on advertisement plan in. The product market of industrial design majors is a cross discipline, it will effectively guide the enterprises, especially the economic science and manufacturing industry to maximize profit
5、s, and the industrial design is a service for the manufacturing industry, so the design of marketing teaching has great practical significance for industrial design majors.In teaching, we should coordinate the relationship between reasonable products and markets, help students of industrial design f
6、rom the angle of economy comprehensive understanding of industrial design, to analysis of the design of the external macroeconomic environment; research and understanding of user needs, consumer characteristics, market segmentation and other knowledge, so as to greatly expand the vision of the designer and increase the design produced by the opportunities for innovation, and to reveal a huge potential market opportunities and bring new ways.执笔人审定人制定时间2022年3月3日