《《国际商务沟通》课程教学大纲.docx》由会员分享，可在线阅读，更多相关《《国际商务沟通》课程教学大纲.docx（14页珍藏版）》请在taowenge.com淘文阁网|工程机械CAD图纸|机械工程制图|CAD装配图下载|SolidWorks_CaTia_CAD_UG_PROE_设计图分享下载上搜索。
1、Syllabus of International Business CommunicationCourse Name: International Business Communication Course Code:Credits: 2.0Total credit hours: 32Lecture Hours： 32 hoursExperiment Hours： 0Programming Hours：Practice Hours：Total Number of Experimental(Programming)Projects, Where, Compulsory (), Optional
2、 ().School: 08 School of BusinessTarget Major: International Economic and TradeI、Course Nature & AimsInternational Business Communication (IBC) is a professional elective course. It pays special attention to the cultivation of all kinds of personal potential skills and experiencing real practice to
3、feel the pace of The Times. It is a profound subject course that attaches equal importance to both theory and skills of problem solving. Communication is not only an ART, but also a scientific technology in this international business context. The key to effective international business communicatio
4、n is to break through emotional individual but weight on scientific and rational communication. This course is to activate students, learner agency and thinking power, meanwhile, being an actionist. Not only communicating skillfully in bilingual is one of this courses teaching objectives, we encoura
5、ge students to embrace courage of taking challenges, enjoy making mistakes, stay innovative to breakthrough traditional thinking, dedicate to create value and open to share. IBC course is a challenging but fun learning journey. You will be honored with priceless enlightenment at the end.Internationa
6、l Business Communication (IBC) is for students as majored in International Economics and Trade. Through learning of this course, students? communication skills and self-discipline consciousness get much enhanced with interpersonal communication and cross-cultural communication ability. They understa
7、nd and respect the differences between multi-cultures, and being able to flexible use of knowledge and skills in cross-cultural communication. IBC helps students to adapt to the dynamic changes in the international market with the necessary communication and cooperation ability, stay competitive wit
8、h innovation spirits.II、Course Objectives1. Moral Education and Character Cultivation.This course focuses on understanding the laws of communication, cultivate students* learning ability, thinking ability and practice ability. During the lerning process, it helps students to establish more clear lif
9、e outlook, world view and values, guides students to positively communicate thoughts and behaviors, and builds full1. In the case of SONY, the differences in culture and values between China and Japan are understood so as to achieve synergy2. The false case of BDP dimission, the perception of busine
10、ss ethics and morality, the preliminary construction of dimission process and system3. German dealership change, feel the negotiation under the cross-cultural business environment and change managementChapter 7 Business communication through technologyThis chapter asks students to think about commun
11、ication technologies in different times and how they can better serve communication.Master how to improve communication efficiency in international business communication.7.1 technology for efficiency7.2 efficient in sending & receiving messages7.3 technology for continuing business7.4 technological
12、 tools fitted for business communication7.5 summaryTeaching Requirements:1. Carry out online meeting, space and time management effectively2. Set up e-commerce projects, apply technology, and achieve better expression3. Conduct e-commerce road show experienceKey Points：1. The concept of modern techn
13、ology application2. Technical tools for international business communicationDifficult Points：1. Students identification and application of modern technology2. The motivation of students* independent learning and the dissemination of their experienceTreatments:1. Students* value creation and growth s
14、haring in flipped classroom2. Student value creation strategy sharing based on festival current events3. Project team product service road show, provide a display platform for technical applicationChapter 8 Write better - an essential requirement for business communicationThis chapter asks students
15、to understand the importance of writing in modern society. In my daily work, I spend about 10% of my time writing, 45% of my time listening and 30% of my time speaking. It seems thatwriting takes up too low a proportion. However, from the perspective of weight effect, writing is extremely important
16、in business communication. This chapter also requires students to be involved in business memoranda, agreements, contracts, phase reports, etc.8.1 the role of writing in business communication8.2 understand the nature of message writing8.3 establish the main ideas through skills8.4 how to organize t
17、he message8.5 how to compose the message8.6 how to write social correspondence8.7 how to write sales letters8.8 summaryTeaching Requirements:1. Establish the importance of writing2. Master the skills of organizing and writing information3. Sales plan writing and in-depthKey Points：1. Students learn
18、how to draft memoranda and agreements in an international business environment2. Learn writing skills and apply them to organizing and writing information3. Write the actual project plan and feasibility planDifficult Points：1. Students are inexperienced in the process recording of memoranda and the
19、termination recording of agreements2. The writing of the project feasibility plan will lack the actual relevance to some extentTreatments:1. Chapter 7 is related to teaching2. Experience, practice and reflect on the better combination of technology and writing with the road show of entrepreneurial p
20、rojects.IV、Table of Credit Hour DistributionTeaching ContentIdeological and Political IntegratedLecture HoursExperi ment HoursPracti ce HoursProgra mming HoursSelf-stu dy hoursExercis e ClassDiscuss ion HoursChapter 1: The role of communication in business4Chapter 2: Essential elements of communicat
21、ion theory4Chapter 3 Listening for better communication4Chapter 4 How to speak effective in public4Chapter 5 Skills for organizing & attending meetings4Chapter 6 Cross-cultural business communication4Chapter 7 Business communication through technology4Chapter 8 Write better一an essential requirement
22、for business communication4Total32Sum32V、Summary of Experimental (Programming) ProjectsN/A No experiment (programming) sessionVI、Teaching MethodClassroom teaching: this course is mainly taught by the teacher, supplemented by self-study and homework based on the course video materials.The teaching pr
23、ocess integrates multimedia teaching, teacher-student interaction, and heuristic teaching.Discussion teaching: according to the specific teaching content of appropriate discussion activities. The teacher provides discussion questions, and the students take the group as the unit to prepare after clas
24、s, and then conduct the class discussion, so as to improve the students* teamwork ability. Cases like IKEA,Daycomb, etc.Blended teaching: based on the HmoocH platform of jiangnan university, the teaching process is interleaved with some online and offline blended teaching, and some students learn in
25、dependently.Heuristic teaching: based on the important knowledge points, the teaching method of raising questions, analyzing problems and solving problems is adopted to cultivate students corresponding ability subtly.Emphasize the importance of practical experience and learn by doing.VII、Course Asse
26、ssment and Achievement EvaluationAssessment Methods： checkExamination Formats： open-bookGrading Methods： Five-level SystemAssessment contents, emphasis the students ability to acquire knowledge, apply knowledge to analyze and solve problem ability, practical ability and innovation ability, etc., usi
27、ng a variety of forms (written test, road show, viable business plan writing, bidding meeting organization, flip and discussion during class and value creation skills, etc.), multiple stages (such as test at ordinary times, job evaluation, etc.) the whole process of the assessment.Course assessment
28、content, assessment form and support course objectivesCourseAssessment ContentAssessment Formats and Proportion ( % )GradingObjectives (Indices)ClassroomQuestioningAssignmentEvaluationRou tine TestExperimentReportTermReportTermPaperMidtermExamFinalExamProportion (%)Course objective 1 Indicators: 1-3
29、,2-3,3-1, 3-2Class attitude, attendance, not late and not leave early88%The written test assesses students* ability to acquire knowledge, including the understanding of basic concepts and theories of business communication.5050%Course objective 2 Indicators:4-1,5-1,6-1In case analysis such as IKEA,
30、the application of knowledge learned to analyze and solve problems55%Course objective 3 Indicators:7-1Analysis and calculation of communication ability such as division of labor of the organization and assessment team, organization of the meeting and establishment of evaluation standards for SupersD
31、Orts1010%Course objective 4 Indicators: 8-1, 8-3Three paper deductive practice ability and innovation ability1010%Road show and feasibility report writing for entrepreneurial projects1010%Course objectives 5 indicators: 11-2, 13-1 13-2, 13-3Value creation, combined with management communication text
32、ure, combined with the needs of life and pain points, to create valued work77%Total100%皿、Course ResourcesTextbooks：Xu Xian guang. Business Communication Bilingual M. Beijing: Foreign Language Teaching and Research Press, 2009Bibliography：John V. Thill, Courtland L. Bovee. Excellence in Business Comm
33、unication 10th M.Beijing： Beijing University Press, 2019.Reading Materials： noneIX、NotesPrerequisite: Business EnglishFollow-up: Business NegotiationContents and requirements of students self-study:Bilingual education or not: bilingual educationRequirements and proportion of bilingual teaching: 50%R
34、equirements and Proportion of Bilingual Teaching: no practice linkNotes: This course is practical and very influential on students* daily study and life, also future work. The course focuses on the cultivation of students learner agency and the construction of innovative leadership, which is challen
35、ging for students who aim to achieve excellence in this course.confidence in China*s System, Culture, Direction and Theory. In IBC, it integrates the spirit of 19th National Congress of the Communist Party of China and Chairman Xis Report essences of National Conference on Education into the teachin
36、g content fbr students ideological and moral qualities, political sense and a new era of knowledgeable talents. IBC help students to establish scientific thinking method and the courage to face challenges.2. Course objectivesThrough the study of this course, students* qualities, skills, knowledge an
37、d abilities obtained are as follows：Objective 1. Concepts BuildingTo enable students to understand and master the basic theories and core concepts of business communication; To establish a correct outlook on life, values and world outlook, with the ability to apply comprehensive knowledge and critic
38、al thinking ability, laying the foundation for establishing a correct direction of life and career.Objectives 2. Tactics MethodsTo make students familiar with and master the important strategies and methods of business communication;Collect and objectively analyze data through questionnaire scale me
39、thod, have the ability of practical application and self-lifelong learning;Objective 3. Communication AbilitiesStudents are required to be proficient in the principles of business communication and have the ability to communicate and solve problems.Objective 4. Innovative SkillsTo understand the gen
40、eral rules of business communication, to speak in public with excellence, to organize large and medium conferences, to understand cross-cultural phenomena, to be equipped with professional skills, international trade practice skills and the ability to innovate and start a business;Objective 5. Techn
41、ology ApplicationTo guide the students to use modern multimedia technology, to be able to present and express the content vividly, to write well, to have the ability to organize and manage and to adapt to the society calmly.3. Supporting for Graduation RequirementsThe graduation requirements support
42、ed by course objectives are mainly reflected in the graduationrequirements as follows:CourseObjectivesGraduationRequirementsIndices and Contents Supporting for Graduation RequirementsTeachingTopicsLevel ofSupportIndicesContents11 .Basic values and literacy1-1Have a firm political orientation, love t
43、he motherland, support the leadership of the communist party of China, master the theoretical system of socialism with Chinese characteristics.Chapter 1-8H.1-2Firmly establish a correct world outlook, outlook on life and view of truth.H.1-3Have a good ideological and moral character, moral cultivati
44、on and dedication, hard work, unity and cooperation.H.2.Comprehensiveknowledge and ability2-3Understand the concept of international economy and trade and its embodiment in specific fields, and be able to analyze and deal with the business;M3.Critical thinking skills.3-1Critical thinking ability to
45、recognize, analyze and solve problems independently.H.3-2Able to make logical analysis and judgment of problems and viewpoints in theory and practice with the knowledge learned, and able to give constiuctive opinions and solutions.H.24. Practical ability.4-1Be able to flexibly use the professional k
46、nowledge in practice.Chapter 1-8H.4-2Be able to screen, sort and process all kinds of domestic and foreign economic information, so as to solve practical problems and provide countermeasures and Suggestions.M4-3Able to use professional theoretical knowledge and modern economics research methods to a
47、nalyze and solve practical problems, with a certain degree of scientific research ability.M5. Data analysis ability5-1Skilled use of computer hardware, questionnaire star software and other services to engage in business work.M6. Lifelong learning ability6-1Can learn actively, have initiative in the learning process, can master effective learning methods, and actively accept lifelong education.H.6-2Have good writing ability, able to skillfully use the theory and practice knowledge.H.3