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1、By By 徐楚威、史江莉、付豪、娄佳颖徐楚威、史江莉、付豪、娄佳颖Company BackgroundCompany Background1Company AnalysisCompany Analysis2Comparison with UPSComparison with UPS3Comparison with SF ExpressComparison with SF Express4ConclusionConclusion5 目录Company Background零 FedEx CorporationHistoryThe modern air/ground express indust
2、ry was pioneered with the founding of Federal Express in 1971;the corporation was created in 1998 as FDX Corporation and became FedEx Corporation in January 2000.Headquarters Memphis,Tenn.Principal Officers Frederick W.Smith,Chairman,President and CEO NYSE Listing FDX(since December 1978)FY12 Revenu
3、e$42.7 billionRecent Awards FORTUNE magazine:No.6 among Worlds Most Admired Companies(2012)Wal-Mart:Small Parcel Carrier of the Year(2012)Black Enterprise magazine:Top 40“Best Companies for Diversity”(2012)FORTUNE magazine:“100 Best Places to Work For”(2010)Set UPSet UPRemoveRemoveFirst profitFirst
4、profitstock-market listingstock-market listing 联联邦邦快快递递发发展展历历史史19711971197319731975197519781978Into ChinaInto China60 Cities60 CitiesFederal Express-DTW Co LtdFederal Express-DTW Co Ltd FedEx Asia Pacific operation centerFedEx Asia Pacific operation center 19841984199619961999199920082008FedExInChin
5、aMissionStrategyValues ValuesMission Strategy BarcodeBarcode&ScannerScanner Logistics Information Technology III-III-GenerationGeneration DIADDIADThe wireless communication networkInternal capability analysis壹壹Resources factor analysis 在联邦的企业文化中，有一条写着“员工至上”，联邦会对每一位员工负责，用真诚对待客户的态度对待自己的员工。不仅如此，联邦快递还拥有
6、一套独特的员工管理法则SFA。通过推行此法则，联邦能最有效的管理员工，从而推进整个企业有效地运行。Human ResourcesHuman Resources1 1Technical ResourcesTechnical Resources 2 2 无线手持设备、GPS跟踪系统、掌上电脑、蓝牙、区域无线网等Resources factor analysis Financial ResourcesFinancial Resources3 3Stock AnalysisAbility factor analysis Carry out diversified business servicesCa
7、rry out diversified business services1 1Expand business scope Integrated logistics businessE-commerce Service Diversification of marketing modeDiversification of marketing mode2 2Innovation ability Innovation ability 3 3Corporate Culture Corporate Culture 4 4贰贰Internal Factors Analysis Strengths Per
8、sonalized service Personalized service 1 1IT technology strategyIT technology strategy2 2BrandBrand3 3Corporate Culture 4 4Service quality5 5 Economic Power Economic Power 6 6Weakness The product price is highThe product price is high1 1high Operating costhigh Operating cost2 2叁External Factors Anal
9、ysis 关关键键内部要素内部要素权权重重等等级级加加权权分数分数加加权权分数分数对应权对应权重重优势优势财务管理状况0.124.00.48人力资源机制0.104.50.45网络铺设能力0.164.00.64订单处理及运输能力0.144.50.63技术支持及应用0.154.80.72产品差别化0.134.60.5980.803.5183.518劣劣势势营运成本0.102.50.25产品定价0.102.40.240.200.490.49总计总计1.04.0084.008Opportunity Huge marketHuge market1 1fewer competitorsfewer comp
10、etitors 2 2global economic rebound 3 3Cost-down Cost-down 4 4The rapid development of electronic commerceThe rapid development of electronic commerce5 5Threaten The volume of business cant catch up with the The volume of business cant catch up with the shipping costshipping cost1 1The changes of man
11、agement styleThe changes of management style2 2Global economic depressionGlobal economic depression3 3关键外部要素权重（A）等级（B）加权分数（C）机会O国民经济增长0.135.00.65城市发展水平0.104.50.45个性化服务需求0.104.70.47品牌认知度0.104.50.45电子商务发展水平0.114.60.506本地航空公司进入0.094.50.405基础设施建设0.084.00.320.713.251威胁T政策法规影响0.183.00.54本地物流人才供应0.053.00.1
12、5国内供应商压力0.062.50.150.290.84总和1.04.091由SWOT模型分析结果显示，联邦应该主要进行SO战略（集中战略）和ST战略（多元化、一体化战略）。WW0.490.843.518S S 3.251T TO OStrategy SO战略战略1 12 23 34 4用优质服务满足人们对高质量生活的追求，同时量身订制个性化服务。提高客户的忠诚度。加大技术创新和研发力度，建立适于市场需求的信息技术体系。独特的企业文化作为企业的精神力量，通过打造优秀服务团队，提高品牌知名度。成本调整成本调整ST战略战略1 12 23 34 4快递服务的基础就是广阔的网络覆盖面，将先进技术融入网络
13、覆盖中，将有助于加快网络覆盖速度。通过与全球性的物流企业进行战略联盟提高国外邮件的收益性及服务为了确保企业顾客，树立积极的市场战略为弥补本地人才短缺，必须加强培养优秀的专业技术人才，以配合于联邦的在华扩张计划。伍伍FedEx&UPSComparisonComparisonComparisonComparison肆肆Company Background1.UPS2.FedEx3.DHL4.TNTFedEx FedEx 7%7%Others Others 57%57%DHL DHL 18%18%TNT TNT 10%10%UPS UPS 8%8%Market Share（20102010）In E
14、uropeIn EuropeMarket ShareFedEx FedEx 10%10%EMSEMS40%40%UPS UPS 10%10%DHL DHL 30%30%In ChinaIn ChinaMarket Share（20112011）Market Position 1Business Features 2Company Culture3Hardware Technology 4Software Technology 5The Price6伍FedEx&SFComparisonCompany Background1In ChinaIn ChinaMarket Position VSsm
15、all package Document&small package 2In ChinaIn ChinaBusiness AreasVS More than 200 cities More than 200 citiesChineseChinese MainlanMainland:d:250 cities&1300 250 cities&1300 townstownsHong Kong:Hong Kong:17 of 17 of the the 18administrative 18administrative area area Tai Wan:Tai Wan:almost 9 almost 9 citiescities3In ChinaIn ChinaHardware Technology 4In ChinaIn ChinaSoftware Technology III型DIADHHT5In ChinaIn ChinaThe PriceOurAdvice Thank You