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1、Contents01Contents02Contents03Contents04Contents05Contents060%20%40%60%80%100%0%20%40%60%80%100%18.5%18.5%17.5%17.5%65%65%23.6%23.6%63.6%63.6%84.3%84.3%ThemeGallery is a Design Digital Content&Contents mall developed by Guild Design Inc.Content Title Content Title Contents Contents ContentsThemeGall
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4、10$45$55ThemeGallery is a Design Digital Content&Contents mall developed by Guild Design Inc.Text in hereText in hereText in hereCoordinate Depth in 3-D Settings.00/0101/0202/03(预估)某零售商00/01至02/03年销售额增长结构 亿元某零售商00/01至02/03部分老店增长率34%62%14%新店老店1）老店新店过去三年的增长率沈阳南京武建设店无锡店哈尔滨资料来源：罗兰贝格分析年销售额亿元6SHA-90004-04
5、3-38-01-C-p.ppt平均每个店的销售收入 十亿 元远近与城市中心商业区的距离平均每个店的利润 千元开店时间一层楼两层楼三层楼 19961993-1995举例：某饮料品类的品牌形象图364945182019161317443227332229313522243441433928394246452357283941373638374437296372644652433423306960536853655663304857040品牌信誉好品牌知名度高生产厂家有名广告好广告多物有所值价廉物美价格便宜有各种促销活动随处都可以买到外包装设计漂亮产品规格适合我产品品种多不断有新产品推出产品口味多口
6、味纯正口感好天然的有亲近感时尚/有现代感某品牌竞争品牌A竞争品牌B举例：某饮料品类与竞争品牌的品牌形象比较自然自然明智购物明智购物 美誉美誉刺激刺激/乐趣乐趣全面成本全面成本(高尚高尚)简约简约新潮新潮/酷酷自由自在自由自在活力活力安逸安逸质量质量 服务服务 亲和力亲和力激情激情古典古典 个人效率个人效率 科技科技 追求追求 刺激+坚实 解决方案 价格 ER定制化定制化364945182019161317443227332229313522243441433928394246452357283941373638374437296372644652433423306960536853655663
7、304857040品牌信誉好品牌知名度高生产厂家有名广告好广告多物有所值价廉物美价格便宜有各种促销活动随处都可以买到外包装设计漂亮产品规格适合我产品品种多不断有新产品推出产品口味多口味纯正口感好天然的有亲近感时尚/有现代感某品牌竞争品牌A竞争品牌B品牌定位方法二品牌定位方法一AddYourTextAddYourTextAddYourTextAddYourTextAdd Your TextAdd Your TextAdd Your TextAdd Your Text20052035Describe a vision of company or strategic contents.Descrip
8、tion of the contentsDescription of the contents+40%+40%Describe a vision of company or strategic contents.Describe a vision of company or strategic contents.Description of the contentsDescribe a vision of company or strategic contents.50%24%10%16%50%24%16%10%ProductsDescription of the companys produ
9、ctsServiceDescription of the companys serviceTechnologyDescription of the companys technologyMarketDescription of the companys marketLOGO57%Description of the contents1.Description of the companys products2.Description of the companys business3.Description of the companys technology4.Description of
10、the companys contentsTitle in hereTitle in hereDescription of the contents20.4%20.4%Description of the companys products20.4%20.4%Description of the companys products90%90%Description of the companys products38%38%Description of the companys productsWaterfall chart 1Hints:1Calculate and enter the va
11、lue corresponding to the area below the column in the row marked Space2Enter the height of the column in the row marked Column row3Add/remove columns and rows as required4Add series lines between the columns manually,if required5To change the height of the columns select Chart Options and turn on th
12、e y-axis,then use Format Axis/Scale to set the length of the y-axis(check the“Automatic”button).Once the scale is set,use Chart Options again to remove the y-axisWaterfall chart 2Hints:1Calculate and enter the value corresponding to the area below the column in the row marked Space2Enter the height
13、of the column in the row marked Column row3Add/remove columns and rows as required4Add series lines between the columns manually,if required5To change the height of the columns select Chart Options and turn on the y-axis,then use Format Axis/Scale to set the length of the y-axis(check the“Automatic”
14、button).Once the scale is set,use Chart Options again to remove the y-axisQuick Presentation Toolkit21Waterfall chart 3Hints:1Calculate and enter the value corresponding to the area below the column in the row marked Space2Enter the height of the column in the row marked Column row3Add/remove column
15、s and rows as required4Add series lines between the columns manually,if required5To change the height of the columns select Chart Options and turn on the y-axis,then use Format Axis/Scale to set the length of the y-axis(check the“Automatic”button).Once the scale is set,use Chart Options again to rem
16、ove the y-axisQuick Presentation Toolkit22Waterfall chart 5Hints:1Calculate and enter the value corresponding to the area below the column in the row marked Space2Enter the height of the column in the row marked Column row3Add/remove columns and rows as required4Add series lines between the columns
17、manually,if required5To change the height of the columns select Chart Options and turn on the y-axis,then use Format Axis/Scale to set the length of the y-axis(check the“Automatic”button).Once the scale is set,use Chart Options again to remove the y-axisQuick Presentation Toolkit24Waterfall chart 6H
18、ints:1Calculate and enter the value corresponding to the area below the column in the row marked Space2Enter the height of the column in the row marked Column row3Add/remove columns and rows as required4Add series lines between the columns manually,if required5To change the height of the columns sel
19、ect Chart Options and turn on the y-axis,then use Format Axis/Scale to set the length of the y-axis(check the“Automatic”button).Once the scale is set,use Chart Options again to remove the y-axisQuick Presentation Toolkit25Deviation column chartHints:1Select a data series by clicking with the right m
20、ouse button on the bar 2Choose an overlap in the options menu3Add group names manuallyQuick Presentation Toolkit26Grouped column chart 1Quick Presentation Toolkit28Combination column-line chart 2Hints:1Insert columns/groups as required(each will adopt a different color)2Double-click on a column/line
21、 to change the color/format3Edit the y-axis label for the line(an axis for the columns is not required as the values appear on top of the columns)Quick Presentation Toolkit29Smooth line chartHints:1Insert columns/rows as required(each line will adopt a different color)2Double-click on a line to chan
22、ge the color3Edit the y-axis label manually4Edit the labels manuallyQuick Presentation Toolkit31Area chartHints:1Insert columns/rows as required(each area will adopt a different color)2Double-click on an area to change the color3Edit the y-axis label manually4Edit the labels manuallyQuick Presentati
23、on Toolkit32Area chart 100%Hints:1Insert columns/rows as required(each area will adopt a different color)2Double-click on an area to change the color3Edit the y-axis label manually4Edit the labels manuallyQuick Presentation Toolkit33Grouped correlation chartHints:1Insert columns/rows as required(eac
24、h area will adopt a different color)2Double-click on an line/dot to change the color3Edit the axes labels manually4Select Trend lines in Data Point Options to add or remove the trend lineQuick Presentation Toolkit34Radar chart 1Hints:1Insert columns/rows as required(each area will adopt a different
25、color)2Double-click on an area to change the colorQuick Presentation Toolkit35Radar chart 2Hints:1Insert columns/rows as required(each area will adopt a different color)2Right-click on a line and select“Format data series“to change the color and styleQuick Presentation Toolkit36Hints:1Insert or dele
26、te columns as required2Set“Height“always on 103 Right-click on bubbles to change the color4 Adapt and edit labels manually Note:Displaying numbers two-dimensionally rather than using one dimension(e.g.as a bar)makes it easier to plot different orders of magnitudes on one page(e.g.for comparison of m
27、arket sizes)Bubble chartLabel ALabel BLabel CLabel DLabel ELabel FQuick Presentation Toolkit37Portfolio in two dimensionsHighLowLowHigh0%100%100%Y-AxisX-AxisHints:Insert the values for the coordinates x and yThe x-and y-axis are hidden.To get the right scaling,make them visibleThe axis and legend is
28、 drawn in PowerPoint.Resize and rescale them if necessaryQuick Presentation Toolkit38Portfolio in three dimensionsHints:Insert the values for the coordinates x and yInsert the size of the bubbles in the row“size“The axis and legend is drawn in PowerPoint.Resize and rescale them if necessarySize=XYHi
29、ghLowLowHigh0%100%100%Y-AxisX-AxisQuick Presentation Toolkit39Hints:1Insert columns as required(each will adopt a different color)2Double-click on a slice to change the color3In the options menu you can choose the rotation of the chartPie chart100%=$150MChart TitleQuick Presentation Toolkit40Double
30、pie chartHints:1This chart consists of two separate pie charts2Insert columns as required(each will adopt a different color)3Double-click on a slice to change the color4In the options menu you can choose the rotation of the chart100%=10.500 customers100%=$150MChart TitleLabel ALabel BLabel CQuick Pr
31、esentation Toolkit41Combination pie and column chartHints:1Insert columns to add slices in pie as required(each will adopt a different color)2Double-click on a slice to change the color3To insert segments in bar chart:-Double-click on chart,click on either bar segment-Right mouse-Format Data Point-S
32、elect Options tab,increase the number after“Second plot contains the last”-Insert columns as required100%=$150MChart TitleQuick Presentation Toolkit42Combined pie charts(labeled)Hints:1Insert columns/rows as required(each slice will adopt a different color)2Edit and add(if necessary)graph names manu
33、allyGraph 1Graph 2Graph 3Quick Presentation Toolkit43Combined pie charts(non-labeled)Hints:1Insert columns/rows as required(each slice will adopt a different color)2Edit and add(if necessary)graph names manuallyGraph 1Graph 2Graph 3Quick Presentation Toolkit44Doughnut chartHints:1Insert columns as r
34、equired(each slice will adopt a different color)2Edit“Total“manuallyTotal:100%Quick Presentation Toolkit45DecNovOctSeptAugJulyJunMayAprMarFebJanProject 1Project 1aProject 1bProject 2Project 2aProject 2bProject 3Project 3aProject 3bQuick Presentation Toolkit46Gantt chart 2DecNovOctSeptAugJulyJunMayAp
35、rMarFebJanProject 1Project 1aProject 1bProject 2Project 2aProject 2bProject 3Project 3aProject 3bQuick Presentation Toolkit47Gantt chart 3u 13.03.02u 15.05.02JunMayAprMarFebJanStep 1Step 2Step 3Step 4Step 1Step 2Step 3Step 4Step 1Step 2Step 3Step 4100 Phase 1Key decision points200 Phase 2300 Phase 3
36、Quick Presentation Toolkit48Gantt chart 4JunMayAprMarFebJanStep 1Step 2Step 3Step 4Step 1Step 2Step 3Step 4100 Phase 1200 Phase 2300 Phase 3Step 1Step 2Step 3Step 4Key decision pointsu 13.03.02u 15.05.02Quick Presentation Toolkit49TextInstructions:1 Click onto the blue parts of the pie chart2 Adjust
37、 filling size by moving the yellow markers3Group pie chart,adjust size and copy it into your presentationImportant:Only use this object in cases you quickly need a pie chart with illustrative dataIt is preferable to use PowerPoint chart objects with real,underlying dataSee the Charts library in the
38、Visuals menu of the QPT toolbarTextText51A4 Sample Slides.pptWe win where we investRevenue growth driven by Korea,Taiwan,HK,and SingaporeThis corresponds withour investmentWe have invested in Korea,Taiwan,HK,and SingaporeAllocated 80%of additional BME and SG&A spendReached#1 market positionContribut
39、ed over 100%of our revenue growthWe believe that we have a competitive advantage that is extendableSG&A investment is a key driver of resultsCrucial to put in place a strong teamOur company has window of opportunity to build a sustainable market leadership position4/11/20234/11/20234/11/20234/11/202
40、3KoreaTaiwanHong KongSingaporeRest of APRevenue(B$)52A4 Sample Slides.ppt2023/4/112023/4/112023/4/112023/4/112023/4/112023/4/112023/4/112023/4/112023/4/112023/4/112023/4/112023/4/112023/4/112023/4/112023/4/112023/4/112023/4/112023/4/112023/4/112023/4/112023/4/112023/4/112023/4/112023/4/112023/4/1120
41、23/4/112023/4/112023/4/112023/4/112023/4/112023/4/112023/4/112023/4/112023/4/112023/4/112023/4/1153A4 Sample Slides.pptHealth care spending increases with economic growth1.Argentina,Australia,Belgium,Brazil,Canada,Chile,China,Colombia,Denmark,Finland,France,Germany,Greece,Hong Kong,India,Indonesia,I
42、reland,Italy,Japan,Malaysia,Mexico,Netherlands,New Zealand,Norway,Philippines,Portugal,Singapore,South Africa,South Korea,Spain,Sweden,Switzerland,Taiwan,Thailand,Turkey,United Kingdom,United StatesSource:EIU;BCG analysisIndonesiaAustraliaCanadaDenmarkFinlandGreeceHong KongIrelandItalyJapanMalaysiaM
43、exicoNetherlandsNorwayPortugalSingaporeSouth KoreaSpainSwedenSwitzerlandTaiwanArgentinaBrazilChileChinaColombiaSouth AfricaThailandBelgiumFranceGermanyUnited KingdomTurkeyUnited StatesNewZealandGDP per capita($)Expenditure per capita(K$)Total expenditure on health vs.GDPcomparison across countries1(
44、2003)54A4 Sample Slides.ppt2023/4/112023/4/112023/4/112023/4/112023/4/112023/4/112023/4/112023/4/112023/4/112023/4/112023/4/112023/4/112023/4/112023/4/112023/4/112023/4/112023/4/112023/4/112023/4/112023/4/112023/4/112023/4/112023/4/112023/4/112023/4/112023/4/112023/4/112023/4/112023/4/112023/4/11202
45、3/4/112023/4/112023/4/112023/4/112023/4/112023/4/1155A4 Sample Slides.pptModel predicts$35M upfront payment for compound XNote:Regression omits Cephalon-Alkermes dealSource:BCG deal database;BCG analysisProjected peak sales(M$)Biotech licensing payments:Correlation between upfront payments and peak
46、salesUpfront payment(M$)LicensingdealsCompound X$500M peak sales=$35M upfrontR2=0.76Upfront payment12.1Peak Sales-$4.2M=RegressionEquation56A4 Sample Slides.pptEarly phases of development are getting longerPhase 1(median)Phase 2(median)Phase 3(median)Note:Data for top 20 Pharma only.Phase duration i
47、s defined as time from starting one phase to the beginning the next phaseSource:Pharmaprojects R&D database;BCG analysis18.4 months(0106median)14.2 months(9400median)30%23.3 months(9400median)29.9 months(0106median)28%36.5 months(9400median)38.9 months(0106median)Year of end of phase9%Duration(Month
48、s)Duration(Months)Duration(Months)57A4 Sample Slides.pptPhase II trials are getting biggerMean patient enrollment increasing faster than medianGrowing number of large Phase II studiesNote:Data from top 20 pharma companies and top 10 biotechsSource:;BCG analysis4/11/20234/11/2023Expected patient enro
49、llment4/11/20234/11/20234/11/20234/11/20234/11/20234/11/20234/11/2023Number of Phase II trials with 500 patients58A4 Sample Slides.pptEmerging markets:a potential source of inexpensive laborSource:Desk research;BCG analysisGrowth of industrial production in%(200105)Manufacturing compensation 2002($/
50、hour)IndustrialGDP$500BChinaRussiaIndiaThailandMalaysiaItalyUKFranceCanadaGermanyUSJapanTaiwanKoreaSpainIndonesiaLow cost,fast growth industrial GDP:$1.1 trillion Medium cost,solid growth industrial GDP:$0.5 trillionHigh cost&low growth current industrial GDP:$6.2 trillion Low cost labor markets are