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1、BEC 口语总结(口语书各主题总结)1/26 BEC 口语总结 一商务旅行/差旅(1)前期准备 preparation 1.accommodation：book a hotel（hall 等）with adequate working facilities（such as fax machine，internet access，computers等）2.transportation:choose a convenient（suitable）means of transportation(2)费用：hotel bills，traveling expenses，public transportat
2、ion fares，fax or telephone charges，client entertainment expenses(3)考虑因素:文化差异 cultural differences：different BEC 口语总结(口语书各主题总结)2/26 thought patterns；working style；ways of decision-making；shopping habits；ways of seeing the world 如何应对:1.promote the global mindset 2.become sensitive to the cultural diff
3、erence/be open-minded 3.respect for native culture 4.consider cultural taboos 5.the staff should acquaint with differences in language，laws and social customs 6.relocate the employee to work BEC 口语总结(口语书各主题总结)3/26 abroad to experience different working style 二员工培训 training(1)主要内容：（内容+意义 munication s
4、kills+avoid misunderstanding；get the work well done 2.customer service+it is critical to meet customers needs；increase customers satisfaction 3.interpersonal relationship+enhance mutual understanding and trust puter skills+it is important for conducting administrative and offer tasks BEC 口语总结(口语书各主题
5、总结)4/26 5.safety training+give practical advice for avoiding getting hurt 6.business ethics（商 业 道 德）+customers loyalty and trust to the company(2)重要性 从公司发展的角度看：1.enhance company image 2.increase productivity 从雇员的角度：1.increase job satisfaction 2.boost morale（among employees）3.enhance efficiencies in
6、process which result in financial gain 4.reduce employee turnover/retain BEC 口语总结(口语书各主题总结)5/26 employee 5.acquire more practical skills that is beneficial for the personal development 6.ensure employees have greater commitment in their work/continue effort 7.ensure employees keep up with the latest
7、 information for market trend 9.help them have a clear idea of future job (以上的好处或重要性适用于任何有关公司发展的政策措施或活动)(3)如何使培训有成效 Good preparation ensures effective BEC 口语总结(口语书各主题总结)6/26 training（任何有关准备的主题都可以套用）1.maintain a positive energy and attitude 2.fully equipped facilities 3.meet the training needs/requir
8、ements pany budget 5.well-organized materials（4）如何鉴定培训是否具有成效 1.organize a relevant test 2.to conduct a survey to participants to see whether they have any improvement in the work performance 3.whether the training address the issues/solve problems BEC 口语总结(口语书各主题总结)7/26 三激励员工留住员工 措施：（具体措施+好处）1.offer
9、 financial benefits/bonus 2.effective training+同上 training 的好处 3.provide cozy/comfortable working environment+feel at ease/increase efficiency 4.paid holiday+release 5.profit-sharing plan 公司利润分享制 6.stock option 7.constant communication between the employer and the employer 8.flexible working hour+ba
10、lance work and life/reserve time for family，hobby or personal development BEC 口语总结(口语书各主题总结)8/26 9.offer some special gift that meet employees expectation 10.opportunities for promotion 11.offer physical health check-up for the staff/membership or discount at health and fitness club 四招聘 Recruiting(1
11、)招聘方式（优缺点）1.内部招聘 internal promotion 优点：have more motivational value boost morale encourage employees to continue effort give other employees anticipation of promotion BEC 口语总结(口语书各主题总结)9/26 reduce the orientation and training cost make good use of abundant human resources 缺点：if not fair，it will lead
12、 to internal conflict 补充一下内部招聘的具体做法：a selection test/well-designed interview/check recorBEC 口语总结(口语书各主题总结)10/26 d of past performance/appraisal 2，外部招聘 external recruitment 优点：receive a source of new ideas/latest knowledge avoid unfair selecting be contributable to companys overall growth and success
13、 缺点：deprive career anticipation discourage morale BEC 口语总结(口语书各主题总结)11/26 Increase training cost 其他招聘方式（TV，newspapers，internet，recruitment company）各种方式的优缺点：优+缺（同广告不同宣传方式的优缺点）Interne(online recruitment)：lost cost；reach vast audience/attract wide attention；attract potential customers+may be annoying T
14、elevision：reach vast audience+high cost；people often change channels Newspaper(put ad in the local newspaper)：reach vast reader+life span is short,readers often BEC 口语总结(口语书各主题总结)12/26 discard them quickly ask a recruitment company:professional+high cos；cannot find the right person 五广告宣传方式（招聘，发表新产品等
15、）launch a advertising campaign，publicity 1.Interne(online recruitment)：lost cost；reach vast audience/attract wide attention；attract potential customers+may be annoying 2.Television：reach vast audience+high cost；people often change channels 3.Newspaper(put ad in the local newspaper)：reach vast reader
16、+life span is short,readers often discard them BEC 口语总结(口语书各主题总结)13/26 quickly 4.radio：low cost 5.give out free sample：give a personal experience 6.send direct email to target customers：get a mailing list of target customers；attract potential customers+people often ignore or just delete it immediate
17、ly without open（should use attractive headline）7.give out leaflets 六商务会议 (1)前期准备（召开前要考虑的要点）1.agenda（key point）：set out in advance to state date，time BEC 口语总结(口语书各主题总结)14/26 and location；inform them of all the items to be discussed together；ask them for suggestions for items 2.venue：choose a suitable
18、 venue；with convenient transportation；big enough to accommodate all the participants；3.facilities：fully equipped with necessary facilities such as overhead projector，fax，telephone，computer with access to the internet 4.the size/length of the meeting BEC 口语总结(口语书各主题总结)15/26 (2)集会的目的：1.keep on track o
19、f market trend(to respond quickly)2.gather ideas to reach more workable final decision 3，offer platform to share valuable experience 3.exchange views to solve problem(3).其他形式的集会活动 1.buffet dinners 2.afternoon teatime 3.sightseeing tour 4an reward ceremony 目的同上：商务会议的目的 (4).参会需要带的文件（只是个大概）：BEC 口语总结(口语
20、书各主题总结)16/26 1.work plans 2.analysis for market trend and development 3.sales report（销售会议）4.related figures/data give a overall picture；useful for setting goals/targets（5）参加会议需要注意什么(会中):1.listen carefully:show respect to others；benefit from their views 2.take notes：ensure not miss the important item
21、s；useful for later reference 七缓解工作压力/应对繁重工作 (1).表现：consistently working late BEC 口语总结(口语书各主题总结)17/26 working through lunch come to work even when ill/often ask for sick leave rush to meet tight deadline bring work home(2)后果：high turnover；poor performance；in low spirit；lower productivity(3)解决措施：(具体措施
22、+好处)1.time management training:prioritize all tasks in order of importance and urgency+feel at ease with their routine work 2.flexible working time+balance work and life 3.provide some sports facilities/organize BEC 口语总结(口语书各主题总结)18/26 sports activities+enhance employees health 4.encourage to take u
23、p a hobby+get off the fatigue 5.provide coffee rooms and nutritious refreshment+help to relax 6.provide childcare/eldercare/transportation facilities+help to cope with these responsibilities 八解决公司危机的措施：It is really time that we should take some immediate measures 1.issue a news release 2make arrange
24、ment for the victims BEC 口语总结(口语书各主题总结)19/26 3.offer all kinds of assistance 4.offer some compensation 5.assign some staff to their family to help to cope with tragedy 6.make a promise to 7.organize some related training programme about 8.(产品)recall all the product from the market to prevent possibl
25、e danger 九公司选址/迁址 考虑因素：1 get closer to the target market 2 cheaper labor cost；low rates of corporate tax 3 site：well-established and BEC 口语总结(口语书各主题总结)20/26 fast-growing business area（which have high level of demand for services）4 convenient public transportation 5 leasing rent（choose one can afford
26、）6 avoid competition 7 consider expansion potential（which offer some flexibility and room for the expansion of company）8 better working environment 好处：boost business；lead to higher-quality performance；increase companys profits（这几个都是万能短语）十市场营销(产品相关的话题)(1)产品属性：BEC 口语总结(口语书各主题总结)21/26 brand；price；quali
27、ty；after-sales service；reputation；reliability(2)价格的制定 影 响 因 素:competition;supply and demand;customers perception of price 措施:offer seasonal/trade/cash discount to stimulate demand，boost sale Carry out survey to find out customers needs and tastes(3)产品推销/推广 目的：aim at target market；promote product eff
28、iciency；meet and beat fierce competition capture a large market share（占领市场较大份额）BEC 口语总结(口语书各主题总结)22/26 方式：1.launch a advertising campaign(略，见上)2.personal selling：employ some experienced salespeople 3.sales promotion：offer promotional gifts；coupons 优惠券；rebate 回扣；loyalty scheme；sweepstake 抽奖；free samp
29、les；trading stamp；contest 4.publicity：mass media 好处：attract potential customers；boost the sale of product；encourage customers to try new products(4)客户服务 customer service 目 的：increase the level of customer BEC 口语总结(口语书各主题总结)23/26 satisfaction；meet customers expectation；improve the standard of custome
30、r service 提高服务质量的措施：1.Have an after-sale services supervision system（monitor，supervise）2.staff training programme(improve staff friendliness；the speed of service；learn to deal with customer complaints)3.check sales figures regularly 4.obtain feedback from customer(set up a hotline；conduct a survey)(
31、5)留住顾客 目的：maintain customer loyalty；keep customer BEC 口语总结(口语书各主题总结)24/26 措施：1.understand what the customer needs 2.provide high quality product and good service 3.offer some discount to regular customer 4.upgrade interior decoration 十一.招待客户 具体款待方式+好处(1)appropriate types of activities：1.arrange a bi
32、g welcoming dinner+show warm welcome/hospitality；make them feel at ease；set a stage for conversation and potential business 2.show them around our company，BEC 口语总结(口语书各主题总结)25/26 especially the best part+give them an overview of our facilities and production methods 3.take them to see places of cult
33、ural and historical interest/experience cultural events（plays；concerts；sport events）+offer us good opportunities to get to know each other better；give them more insight into our way of doing business；help encourage their business interest in china；have a chance to take in the local flavor(2)cost high cost means excellence in service(3)business objectives BEC 口语总结(口语书各主题总结)26/26 1.have a clear plan in mind 2.work out a list of specific business objectives to achieve 3.land business contracts