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1、2014 春 1 What do you think globalization means What global companies can you think of What industries are they in Do global companies do more harm than good In my opinion,globalization means a company set up subsidiaries in the other countries and make them into local companies.And setting up new co
2、mpanies means the transferring of technology and capital.When referring to global companies,we may easy to think of P&G,KFC,AIRBUS,NOKIA and so on.These companies are in different industries,some in instant food industries,some in heavy industries,some in aviation industries.It may difficult to say
3、absolutely global companies do more harm or do more good.It obviously that global companies give us much cheaper and higher quality products which make us enjoy a more comfortable life.Also global companies introduced more advanced technology and management skills.But on the other hand,with the stro
4、ng competition,some national companies is eliminating and our national culture is also disappear with the step of globalization.2 Are you influenced by brands when you choose products or services(Why or why not)Would you consider buying a new brand of product newly introduced to the market(Why or wh
5、y not)What do you think a company should do to create brand awareness for a new brand I think whether I influenced by the brands depend on different kinds of things.When I choose something I use everyday such as shampoo,I will firstly take brands into consideration.Because I think shampoo is a kind
6、of chemical product,some small companies may put some unhealthy addition,which may have a bad influence on my health.But when I choose cloths,I think style and quality are important than brands.Generally I dont want to have a try to a new brand of product,because I think it is not worthy for me to t
7、ry a product with uncertainty.But if there are some discount or free-trying,Id like to have a try.For a company which wants to create brand awareness,I have some suggestions.Firstly its necessary to make a product recognise.Secondly,the company should associate with specific quality with his brand.T
8、hirdly,forming a customer loyalty is important for a company.3 What is important when arranging a business trip abroad Type of transport Accommodation Contact person I think when arranging a business trip abroad there are three things to consider.First,you must choose the type of transport.As overse
9、as travels involve long distances,the plane is the best choice for reaching your destination rapidly.Secondly,you should also consider what accommodation best suits your purposes.Choosing a hotel with all modern conveniences and communication facilities will help you accomplish your tasks much bette
10、r.Lastly,you should have a contact person who has important local connections and up-to-date local business information.4 Do you think that the advertising practices described below are acceptable Why Using children in advertisements Using film stars in advertisements Promoting alcohol on TV Compari
11、ng your products to your competitors products 孩子：When the childrens minds are not fully mature,parents are keen to cultivate childrens talent,practicing courage to help them grow better.But sometimes the situation is that kids do not necessarily very keen on this,some children may not have extraordi
12、nary talent.And also in the growth process,the psychological gap can not be avoided.名人：弊端 Celebrity endorsement ads make compelling product.Celebrity endorsement advertising can deepen peoples perception of the brand.Increase sales by star.好处:Star negative information affects the consumers for the p
13、roduct choice;celebrity endorsements make false advertising for fame and wealth;Celebrity endorsements misled consumers,make consumers los when choosing goods.电视宣传酒精：On behalf of the Chinese splendid culture.Chinese wine has a long history of wine as a special drink which witnessed the rise and fall
14、 of a dynasty.Moderate amounts of wine is beneficial to the health of the body,but drinking too much can lead to serious consequences,such as drunk driving.产品比较：Product comparison can highlight the advantages of its own products,but may be caused in the process of comparing the generation of infring
15、ement.5 Which of the following statements do you agree with Why People remember advertisements not products.Advertising raises prices.Advertising has a bad influence on children.I think people sometimes remember advertisements but not the product usually if a advertisement is too attractive,The peop
16、le who think it may pay more attention to the advertisement rather than the product.But usually,people will also remember the product because there is a high frequency of broadcasting advertisement.Actually advertising will arise the price of product.As we all know,advertising is very expensive,so t
17、he advertising increases the cost of the product,and the product will be sold at a higher price.But on the other hand,advertising reduces the seeking cost of customers.Customers can easily figure out what they are want to buy and avoid buying a wrong product,so it is difficult to say advertising rai
18、ses prices absolutely.I think there may be bad influence on children,because some companies in order to promote their sales,they may add some unhealthy factors to advertisement drawing childrens attention.So this may had bad influence on children.6 What is dress code How important is personal appear
19、ance at work For example Think about formal clothing,uniforms,men with earrings and tattoos,etc.Dress cold is how you dress in certain place.For example if you work in the police office,you need to wear uniform.But if you work is designing something you need to wear casually as you want.I think the
20、personal appearance have great relation to the work.If you work as a accountant,your personal appearance should be neat and tidy.We usually see some barber with earring in order to show that they are fashion.But if a policeman with earrings we may think that he shouldnt be a good policeman.It will b
21、e amusing that a barber dressed in a uniform.That may also have bad influence on their job.7 Is free trade always a good thing Do you think it leads to the creation of jobs,or to unemployment Should certain industries be protected If so,which As everything in the world have two sides,free trade is n
22、ot the exception.On one hand free trade may makes our product import more easily,meanwhile,the product from the other countries will import to our country more easily.If the product we produced have a competitive advantages,free trade may leads to creation of jobs.But if we dont have advantages,our
23、factories may go to bankrupt,and a lot of people will out of work.In my opinion some industries such as energy industries and military industries should be protected.Because these industries is the economic lifeline of our country.In order to get a good economy order,we should protect these industri
24、es.8 What are most peoples main personal assets How can a sole trader get the capital to set up a business If a private limited company goes bankrupt,do the shareholders lose their personal assets Why In our country,personal assets be got through the property of labor or other lawful means.Including
25、:citizens legal income,savings,articles for daily use,cultural relics,books and materials,trees,animals,and the law allows citizens all production data and other lawful property.Enterprises capital source can be divided into(raise)and(investment),the two aspects of such as mortgage or a bank loan.If
26、 a private limited company goes bankrupt,shareholders shall be jointly and severally liable.when the companys asset cant be insolvent,it would use personal assets to repay.9 You have a shortlist of people for the post of Sales Manager.One of the female candidates is clearly the best qualified person
27、 for the job.However,you know that some of your best customers would prefer a man.If you appoint a woman you will probably lose some sales.What should you do From the aspects of gender,if discrimination problems,everyone can see the ancient hua mulan,modern sog qing ling,Madame Curie.These great wom
28、en have made outstanding contributions.We choose the female candidate for the reasons:first,her performance is obvious to all,secondly,she is warm,approachable to people and reward is clear.These qualities are the sales manager should have.If you insist on selecting male candidates,we can let them t
29、o make decisions for fair competition 10 What is your opinion of the following strange inventions:The petless leash can mew or barddepending on whether you want a non-existent cat or dog.Ice cubes that crackle louder according to the strength of your drink have been developed in Japan.The petless le
30、ash can mew or bard which satisfies the people who are allergic to cats and dogs.It is very creative.Because people who are allergic love pets,so it can meet their desire.For not allergic people,they can try the invention,but if you want really get the pleasure of pets,you must raise a real animal.T
31、he greater the solubility of alcohol,the louder ice cubes crackle.This invention is very interesting.First,in case I dont know the solubility of alcohol,we can understand the alcohol concentration by ice collisions.So when the alcohol concentration is too large,the clash of ice would warn drinkers i
32、n the certain degree.Second because of curious psychology,people will go to try this invention,which will bring economic benefits for the hotel.11 What are the methods of communication to staff in most companies Is it important to let your manager know your ideas about work(Why)Do you think people c
33、an be trained to communicate more efficiently(How)In companies,people often use telephone,MSN and e-mails to communicate about work.People also use telephone to communicate how to do the work.They use e-mails to report to leader what work they have finished.It is important to let my manager know you
34、r ideas about work.Because through communicating the work ideas,my manager will get further understanding with me,which may gives me a hand on my work.I think people can be trained to communicate more efficiently.For example they use the same format to send and reback e-mails.If there is a meeting p
35、eople should give suggestions in turn and should not interrupt other s talking.12 Discuss this list of unethical activities.Talk about your opinion for three of them:1)avoiding paying tax;2)Claiming extra expenses;3)Using work facilities for private purposes;4)Accepting praise for someone elses idea
36、s or work;5)Selling a defective product avoiding paying tax:Tax evasion is immoral behavior.National income tax is from people and use for people.?First to pay taxes is the duty of every citizen,second citizens use the resources in this country,we must pay a fee.For example:everyone holiday travel b
37、y trains,planes,and highway Bridges and other infrastructure construction.These are the state pays,individuals would not have finished.Claiming extra expenses:Every year the central government give the local government or department a proper grant,and the report is based on the lower the amount of f
38、unding.Some departments require far over budget allocations.Most of this money was squandered.These bad phenomenon bring huge economic burden for national finance Using work facilities for private purposes:The use of public facilities for private purposes is immoral.Country spends money every year f
39、or the maintenance of public facilities.All of these are for the convenience of every citizen.If Using work facilities for private purposes is not only the misappropriation of state property also brings great harm to the society.For example:some police drives the car to do business.If there are emer
40、gency it will bring serious consequences.Accepting praise for someone elses ideas or work:Accepting praise for someone elses ideas or work is immoral.Life is fair,How much will be how much you pay for.To put other peoples ideas or achievements are your own is honesty.At the same time.It will also af
41、fect the social fair,cause the bad atmosphere in society.Selling a defective product:Selling a defective product is immoral.It is in violation of the principle of honest.First,the customer use the money to buy the value of the goods.This is a fair deal.Then selling defective product to the customer
42、has brought great potential safety hazard,and it harms the public safety.Seriously,it will violate the law.13 How important is each of the following for showing a persons status in an organisation A reserved parking space;an office with a window;a uniform;a personal business card;your own office;a c
43、ompany car;your name on your door.I think as a group of senior management personnel is a representative of the enterprises strength,.So the company provides executives with car and reserves parking space.Executive office must be handsome,must have a title on the door of the offices name and the dayl
44、ighting of the office is better in order to have a open vision.In addition,executive business card must delicate features of the enterprise.As to the uniform,it just differs from other employees,but must highlight the identity of senior positions.14 Whats important when choosing offices to rent Loca
45、tion Facilities Cost I think when arranging a business trip abroad there are three things to consider.First,you must choose the type of transport.As overseas travels involve long distances,the plane is the best choice for reaching your destination rapidly.Secondly,you should also consider what accommodation best suits your purposes.Choosing a hotel with all modern conveniences and communication facilities will help you accomplish your tasks much better.Lastly,you should have a contact person who has important local connections and up-to-date local business information.