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1、NEW MEDIABusiness English Reading新媒体商新媒体商务英英语阅读Unit 7 Unit SelectionTextFurther ReadingSelf-studyUnit 7Startups The Rise of the Student EntrepreneursHow Tech Startups Can Compete in a Crowded MarketCommon Misconceptions Startup Founders Have about Employee Management2023/3/292顾渝-新媒体商务英语阅读 Unit 72023
2、/3/29顾渝-新媒体商务英语阅读 Unit 73Unit 7 Startups be a sucker for sthto like something so much that you cannot refuse it or judge its real value:I have to confess Im a sucker for musicals.gear upTo get ready or cause to get ready for a coming action or event:a group of investors who had geared up for the tak
3、eover fightpay offIf something you have done pays off,it is successful:All her hard work paid off in the end,and she finally passed the exam.2023/3/293顾渝-新媒体商务英语阅读 Unit 72023/3/292023/3/29顾渝-新媒体商务英语阅读 Unit 74Unit 7 Startups 1.mindful entrepreneur(Para.1)2.Sheffield Hallam University(Para.2)3.like a
4、headless chicken(Para.6)4.Santander bank(Para.11)5.the National Association of College and University Entrepreneurs(NACUE)(Para.12)6.Exeter University(Para.15)7.2:1(Para.19)8.Dragons Den(Para.20)9.Duncan Bannatyne(Para.20)10.Imperial College(Para.22)11.seed funding(Para.23)12.crowdsourcing(Para.23)2
5、023/3/294顾渝-新媒体商务英语阅读 Unit 7TEXT The Rise of the Student Entrepreneurs2023/3/296Which student entrepreneur does each sentence describe?Choose from the box below.Charleh Dickinson Chris Rea Serge Emerge Chris ReaCharleh Dickinson,Chris Rea,Serge Emerge Serge EmergeChris Rea2023/3/296顾渝-新媒体商务英语阅读 Unit
6、 72023/3/297Choose the best option to complete each of the sentences.TEXT The Rise of the Student Entrepreneurs2023/3/297顾渝-新媒体商务英语阅读 Unit 72023/3/298FURTHER READING:How Tech Startups Can Compete in a Crowded MarketAnswer the following questions according to the above article.2023/3/298顾渝-新媒体商务英语阅读
7、Unit 72023/3/2910FURTHER READING:How Tech Startups Can Compete in a Crowded MarketAnswer the following questions according to the above article.the lower the price the higher the market shareOpen for discussion:Customers will associate low price with inferior quality,and the profit margin of the com
8、pany might be killed.to get you noticed and be a catalyst for sales growth2023/3/2910顾渝-新媒体商务英语阅读 Unit 72023/3/2911FURTHER READING:How Tech Startups Can Compete in a Crowded MarketAnswer the following questions according to the above article.Search Engine Optimization,to make a name to be visible an
9、d recognized in the search engine world.An SEO campaign might include but not limited to initial Website Analysis,Keyword Research&Analysis,Targeted Web Pages,Targeted Keywords,Site Authentication and Verification,and also URL Optimization,Content Optimization,Image Optimization,Internal Linking etc
10、.2023/3/2911顾渝-新媒体商务英语阅读 Unit 72023/3/2913Choose the correct item which explains each phrase below as used in the article.FURTHER READING:How Tech Startups Can Compete in a Crowded Market2023/3/2913顾渝-新媒体商务英语阅读 Unit 72023/3/2915Choose the correct item which explains each phrase below as used in the article.FURTHER READING:How Tech Startups Can Compete in a Crowded Market2023/3/2915顾渝-新媒体商务英语阅读 Unit 7