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1、地产项目策划流程地产项目全程策划流程一、市场调研：1，前言-本次市调的背景、动机、运用手段、目的等；2，市场分析-（1）当前市场分析（开发总量、竣工总量、积压总量）（2）区域市场分析（销售价格、成交情况）3，近期房地产的有关政策、法规、金融形势4，竞争个案项目调查与分析5，消费者分析：（1）购买者地域分布；（2）购买者动机 （3）功能偏好（外观、面积、地点、格局、建材、公共设施、价格、付款方式）（4）购买时机、季节性 （5）购买反应（价格、规划、地点等）（6）购买频度6，结论二、项目环境调研1，地块状况：（1）位置（2）面积（3）地形（4）地貌（5）性质2，地块本身的优劣势3，地块周围景观 （
2、前后左右，远近景，人文景观，综述）4，环境污染及社会治安状况（水、空气、噪音、土地、社会治安）5，地块周围的交通条件（环邻的公共交通条件、地块的直入交通）6，公共配套设施（菜市场、商店、购物中心、公共汽车站、学校、医院、文体娱乐场所、银行、邮局、酒店）7，地块地理条件的强弱势分析（SWOT坐标图、综合分析）三、项目投资分析1，投资环境分析 （1）当前经济环境（银行利息、金融政策、开（2）房地产的政策法规（3）目标城市的房地产供求现状及走势（价格、成本、效益）现实土地价值分析判断（以周边竞争楼盘的售价和租价作为参照）2，土地建筑功能选择（见下图表）3，现实土地价值分析判断（以周边竞争楼盘的售价和
3、租价作为参照）4，土地延展价值分析判断（十种因素）5，成本敏感性分析（1）容积率（2）资金投入（3）边际成本利润6，投入产出分析 （1）成本与售价模拟表（2）股东回报率7，同类项目成败的市场因素分析四，营销策划（一）市场调查1 项目特性分析（优劣势判断，在同类物业中的地位排序）2 建筑规模与风格3 建筑布局和结构（实用率、绿地面积、配套设施、厅房布局、层高、采光通风、管道布线4 装修和设备（是豪华还是朴素、是进口还是国产、保安、消防、通讯）5 功能配置（游泳池、网球场、俱乐部、健身房、学校、菜场、酒家、剧院等）6 物业管理（是自己管理还是委托他人管理、收费水平、管理内容等）7 发展商背景（实力
4、、以往业绩、信誉、员工素质）8 结论和建议（哪些需突出、哪些需弥补、哪些需调整）（二）、目标客户分析1、经济背景?经济实力?行业特征 公司（实力、规模、经营管理、模式、承受租金、面积、行业）家庭（收入消费水平、付款方式、按揭方式）2、文化背景 ：推广方式、媒体选择、创意、表达方式、（三）、价格定位1 理论价格（达到销售目标）2 成交价格3 租金价格4 价格策略（四）、入市时机、入市姿态文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8
5、E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:C
6、F2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8
7、E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:C
8、F2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8
9、E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:C
10、F2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8
11、E7 ZF9X5W1P7E1（五）、广告策略1广告的阶段性划分2阶段性的广告主题3阶段性的广告创意表现4广告效果监控（六）、媒介策略1 媒介选择2软性新闻主题3媒介组合4投放频率5费用估算（七）、推广费用 1 现场包装（营销中心、示范单位、围板等）2 印刷品（销售文件、售楼书等）3媒介投放五、概念设计1，小区的规划布局和空间组织2，小区容积率的敏感性分析3，小区道路系统布局（人流、车流）4，小区公共配套布局安排（学校、会所、购物等）5，小区建筑风格的形式及运用示意6，小区建筑外立面色彩的确定及示意7，小区户型比例的搭配关系8，小区经典户型的功能判断及其面积划分9，小区环境绿化概念原则10，小区
12、环艺小品主题风格确定及示意六、识别系统（一）核心部分1，名称2，标志3，标准色4，标准字体（二）运用部分1，现场?工地围板?彩旗文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1
13、P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2
14、 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1
15、P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2
16、 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1
17、P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2
18、 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1?挂幅?欢迎牌2，营销中心?形象墙?门楣标牌?指示牌?展板规范?胸卡?工作牌?台面标牌3，工地办公室?经理办公室?工程部?保安部?财务部4，功能标牌?请勿吸烟?防火、防电危险?配电房?火警119?消防通道?监控室地产项目营销策划内容
19、提示一、品牌定位 在对同类竞争楼盘进行调研走访的前提下，进行项目的特性分析，从而确定地产的品牌定位。项目特性分析即是将自身的优点和且缺点都一清二楚地挖掘出来，目的是确立本项目在所处地段和同类物业中的地位。彻底清楚本项目的真实面目后，在推广时就会知道哪些该突出，哪些需要规避，以最佳姿态展现在目标客户面前。地产项目特性分析包括以下内容：1建筑规模与风格；2建筑布局和结构（实用率、绿地面积、配套设施、厅房布局、层高、文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G
20、6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X
21、5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G
22、6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X
23、5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G
24、6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X
25、5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G
26、6K2 HP1I8A1N8E7 ZF9X5W1P7E1采光通风、管道布线3装修和设备（是豪华还是朴素、是进口还是国产、保安、消防、通讯）；4功能配置（游泳池、网球场、俱乐部、健身房、学校、菜场、酒家、剧院等）；5物业管理（收费水平、管理内容等）；6发展商背景（实力、以往业绩、信誉、员工素质）；7结论和建议（哪些需突出、哪些需弥补、哪些需调整）。二、主力客户群定位及其特征描述“物以类聚，人以群分”。针对地产各项目的土地环境价值，分析和判断主力客户群是今后项目营销推广的前提，通过研究购买者的职业、收入家庭结构、教育背景等方面情况，可对地产主力客户群的特征进行判断和描述；围绕主力客户群的定位，今后本
27、项目的形象宣传、价格定位和推广手法都必须针对这群人，取得它们的认同，避免功能、信息的相互干扰。地产以往的客户资源是我们最好的财富。建议认真疏理万科地产客户档案资料，从中找出主力客户群的客户信息，以便明确制定今后营销推广策略。三、价格定位1 理论价格（达到销售目标）2 实际价格（在预期内顺利达到销售目标的成交价格）3 租金价格（最能反映商品房实际售价的价格）4 价格策略入市时机 入市时机并非指时间概念上的时机，而是指根据自身情况和市场状况来决定什么时候进入市场，是卖楼花还是卖现楼，是建到正负零还是等到封顶再卖，是抢到竞争对手前开卖还是等人家卖完了再说，所谓时机成不成熟即此之谓。五、广告策略 1
28、广告的阶段性划分（准备期、导入期、推广期、成熟期、巩固期）2 阶段性的广告主题 3 阶段性的广告创意表现 4 广告效果监控六、媒介策略 1 媒介组合 2软性新闻主题 3投放频率 4费用估算七、推广费用 1 现场包装（VI设计、营销中心、示范单位、围板等）文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G
29、6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X
30、5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G
31、6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X
32、5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G
33、6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X
34、5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1 2 印刷品（销售文件、售楼书等）3 阶段性广告促销费用八、营销管理文档编码:CF2B6H4G6K2 HP
35、1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E
36、1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP
37、1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E
38、1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP
39、1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E
40、1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1文档编码:CF2B6H4G6K2 HP1I8A1N8E7 ZF9X5W1P7E1