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1、第2辑Test 1P34A.Customer relations:The importance of making customers feel valued第2辑Test 1P34B.Company growth:The importance to a company of controlling expansion第2辑Test 1P34C.Marketing:How to ensure that agents maintain a high level of effectiveness when representing a company第2辑Test 2P52A.Communicat
2、ion skills:The importance of foreign language training for selected employees第2辑Test 2P52B.Advertising:How to select a suitable agency to handle a companys advertising第2辑Test 2P52C.Finance:How to decide whether to float a company on the stock market第2辑Test 3P70A.Personal management:The importance to
3、 a company of having well-motivated staff第2辑Test 3P70B.Strategic planning:How to decide whether to purchase or rent company premises 第2辑Test 3P70C.Sales:How to ensure that price levels for new products are set appropriately第2辑Test 4P88A.Market research:The importance of finding out about customers h
4、abits and attitudes第2辑Test 4P88B.Financial management:How to identify ways of reducing costs in a company第2辑Test 4P88C.Communication:How to achieve an effective working relationship between different departments within a company第3辑Test 1P34A.Customer relations:The importance to a company of reliable
5、 customer opinions of products第3辑Test 1P34B.Staff development:The importance to a company of developing effective career plans for staff第3辑Test 1P34C.Business strategy:How to maintain the confidence of company shareholder第3辑Test 2P52A.Quality control:The importance to a company of monitoring the qua
6、lity of its goods and services第3辑Test 2P52B.Information management:How to ensure that information is managed effectively within a company第3辑Test 2P52C.Financial planning:The factors involved in deciding on appropriate pricing strategies第3辑Test 3P70A.Staff relations:The importance of a company provid
7、ing a range of facilities for all staff第3辑Test 3P70B.Technology:The importance to a company of regularly upgrading its technological equipment第3辑Test 3P70C.Strategic planning:The factors involved in managing change effectively within an organisation第3辑Test 4P88A.Customer service:The importance of pr
8、oviding an effective after-sales service for customers第3辑Test 4P88B.Purchasing:The importance of maintaining personal contact with potential suppliers第3辑Test 4P88C.Recruitment:How to ensure that the advertising of job vacancies is effective第4辑Test 1P38A.Marketing:The importance of advertising slogan
9、s in promoting a brand or product第4辑Test 1P38B.Information management:The importance of keeping staff informed about company policies and plans第4辑Test 1P38C.Purchasing:How to achieve and maintain good relations with all suppliers第4辑Test 2P56A.Time management:The importance od planning work time effe
10、ctively第4辑Test 2P56B.Project development:How to ensure inter-departmental co-operation on new projects第4辑Test 2P56C.Purchasing:How to evaluate and select new projects第4辑Test 3P74A.Product promotion:How to make effective use of the media when promoting a new product or service第4辑Test 3P74B.Informatio
11、n management:The importance of an effective internal communication system in a company第4辑Test 3P74C.Technology:The factors involved in assessing the cost-effectiveness of new technology第4辑Test 4P92A.Personal skills:How to motivate employees to achieve their full potential第4辑Test 4P92B.Project management:The importance of teamwork for the effective management of projects第4辑Test 4P92C.Health and safety:How to develop a responsible attitude among staff to Health and Safety requirements in a company