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1、AdvertisementsAdvertisements Designed by Fiona1ReadingModule 4 Unit 11.have a good understanding of advertisements2.learn how to read expository writing3.hold a rational attitude towards advertisementsLeadinHow much do you know about advertsements?where can you usually find them?3Hope Project OXLIN
2、AIRLINESI love to fly with Oxlin AirlinesMake every day a green one.Say No to drugs!Shine that lasts for days!Special discount on learning softwareDo they belong to the same type?1.Where can we find them?2.Why do companies and organizations advertise?3.How many types of advertisement do you know?Wha
3、t are they?On the Internet,in newspapers,on TV in magazines,or in buses etc.Listen to the tape and answer the questionsBecause advertisements are a good way to promote products or service.Commercial advertisements and public service advertisements.1 What do advertisements encourage people to do?2 Wh
4、at does PSAs stand for?3 What are PSAs meant to do?Skimming To buy a product or service or believe in an idea.Public service advertisements.To educate people about health,safety orany other issue which affects public welfare.Step 2:Detailed Reading Task:List all the examples of advertisementin the p
5、assage and divide them into 2 parts.Step 2:Detailed reading 1.Bright-teeth fight bad breath.2.You are proud of your cooking,so shouldnt you buy the very freshest food.Commercial AdsPSAs1.Yes to life,no to drugs.2.Knowledge changes life.3.Project Hopeeducating every child.4.When you smoke cigarettes,
6、you are slowly killing yourself.Step 3:Comparative Reading Task:try to find the similarities anddifferences between commercialadvertisements and public serviceadvertisements.Commercial adsPSAsPlaces foundMeans usednewspapers,magazines,the Internet,radio,televisionuse attractive pictures and clever l
7、anguageSimilaritiesCommercial AdsPublic Service AdsAim/purposeRelianceExpensechargedTo _ a _ or service.To _ people about _,safety or any other _ which affects _.They are _ and we can _ a lot by _free of chargeDifferencesDifferencespromoteproducteducate healthproblempublic welfareThey do not tell yo
8、u the _ truth.helpfullearnfollowing the advice they plete Ads are an 1._ part of our lives.What is an ad?Include 2._ads and PSAs.Use 3._ pictures and clever language.Encourage us to buy a product or service or believe in an idea.Does an ad tell the complete truth?Be aware of the skilful methods.Try
9、not to 4._ for the trick.What is a PSA?Mean to teach us.Help us 5._ better lives.We must use our 6._ and not be a slave to ads.Step 4:Further Reading Ads are an 1._ part of our lives.Include 2._ads and PSAs.Use 3._ pictures and clever language.Encourage us to buy a product or service or believe in a
10、n idea.Be aware of the skilful methods.Try not to 4._ for the trick.What is a PSA?Mean to teach us.Help us 5._ better lives.We must use our 6._ and not be a slave to ads.What is an ad?Does an ad tell people the complete truth?commercialimportantintelligencefallleadIntroduction（para 1)Conclusion(para
11、 5)Supporting details(para 2-4)attractiveExpository writing（说明文）（说明文）Reading strategy:reading expository writing 1.Function.2.The same format Introduction of the subjectExamples and facts that develop or support the ideaConclusionAdvertisementsReading strategyStructure of the whole passageTopicAdver
12、tisements Supporting detailsWhat is an advertisement?Conclusion Be smart about advertisements!Does an advertisement tell people the complete truth?Public service advertisements1 Advertisements are found in many places.2 PSAs are only found in newspapers.3 All advertisements tell the complete truth.4
13、 PSAs and commercial ads use some of the same methods.5 Commercial ads can give us valuable information about how to live our lives.6 An ad warning people against smoking is an example of a PSA.not onlyNot allPSAs T /FConsolidationConsolidation1.In the sentence“A commercial ad is one which someone h
14、as paid for to promote a product or service”,the word“promote”means _A.to sell a product or service at a higher priceB.to sell a product or service for freeC.to help sell a product or service or make it more popular2.What does the advertiser mean by saying“You are proud of your cooking,so shouldnt y
15、ou buy the very freshest food?”A.Since you are good at cooking,you neednt buy the very freshest food.B.Because you are a nice cook,the very freshest food is your favorite choices.C.If you are satisfied with your cooking,you shouldnt buy the very freshest food.3.Which of the following advertisements
16、is different from the others?A.Bright-Teeth fights bad breathB.Project Hope schooling every childC.Knowledge changes life4.What is the authors attitude towards ads?A.All ads tell the complete truth and we should believe them.B.ads dont tell the truth and we mustnt believe them.C.Some ads offer inacc
17、urate information and we should be careful about them.Watch and Think Step 6:Critical Thinking Does advertising play a positive or negative role in our daily life?Group workhelpful sentence patterns1.I am strongly in favor of/I support the idea that 2.For one thing,for another3.The reason why is tha
18、t4.In my view/opinion;/As far as I am concerned,I Step 6:Critical Thinking Positive NegativeSpread information&knowledgeIncrease the cost of productsWe have a wider choice of goods due to adsWaste a great deal of time and moneyKeep us informed of new goods in timeUntrue ads cheat consumersStimulate consumption（刺激消费）We feel annoyed to be interrupted when we are watching TVMake life colorful and interestingUnhealthy ads pollute cultureShow Time Step 6:Critical Thinking SummaryAccept advertisements as a part of our life.Be smart and rational to them.Collect wonderful ideas from ads.Thank You