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1、Store Positioning第1页/共39页What does the store offerDemonstrate solutions around 4 main consumer usage models:music,photo,video,and gaming.Provide Guidance for each of the main Consumer usage modelsProvide product/technical expertiseProvide solutions expertiseFull line of productsSoftware and peripher
2、alsOnline ordering of all products and software Dell offersExperiential SolutionsService LevelProduct Variety第2页/共39页Store PositioningThe store is a one-stop digital shopping center,provides you professional digital consultation and solutions.You can experience fun,exciting usage and touch&feel the
3、most updated products.Not like the other product/sales driven stores made you nervous and push you make decision,you can enjoy your digital life and shop freely through a friendly,relaxing,personalized atmosphere.第3页/共39页Creative conceptStore Design ConceptYour Digital Life“数字生活馆”第4页/共39页Look and Fe
4、elColorfulTrendyFriendlyHi-Quality第5页/共39页Challenge&Solutions第6页/共39页Challenge&SolutionsChallenge7 function areas in 30 sq meter 50 store,stand by in 30 daysLack of design&construction stageCreative&Technical solutionsStandardizationModularization Assemblingeasy to build第7页/共39页Design Concept第8页/共39
5、页戴尔不止是高性能电脑的提供商，戴尔是你享受数字生活的开端！第9页/共39页在这里，你可以配置你喜欢的数字生活方式；在这里，你可以找到亲切的技术解答；在这里，你可以自由体验数字生活带来的全新乐趣！第10页/共39页Here is yours!Your digital life start from here!第11页/共39页TrendyFriendlyColorfulFlexible第12页/共39页模块化设计第13页/共39页体验/展示台基本单元(精致型)用于 Music/Photo/Video正面反面1 unit第14页/共39页体验/展示台组合第15页/共39页体验/展示台-可随场地大
6、小适性随意组合第16页/共39页体验/展示台基本单元(普通型)正反面第17页/共39页体验/展示台组合靠墙型/中岛型第18页/共39页XPS互动体验区(Gaming)运用声光效果，吸引消费者驻留(可安装较大显示屏)第19页/共39页XPS互动体验区(或安装灯箱海报)第20页/共39页XPS NB展示体验架第21页/共39页两用型周边设备展示柜朝外方向为灯箱，可放置广告灯片。第22页/共39页两用型周边设备展示柜朝内方向为展柜，可放置周边设备。第23页/共39页可旋转的宣传单页架第24页/共39页组合效果第25页/共39页旗舰店30-40平米For Music/VideoFor Photogra
7、phyFor GamingProfessional consultation Service AreaHandout ShelfHandout ShelfFor GamingFor Music/VideoProfessional consultationService AreaFor PhotographyNegotiation/RestSoftware&Peripherals旗舰店30-40平米第26页/共39页Flagship Store(完美型)正面效果图Flagship Store 正面效果图第27页/共39页Flagship Store 右侧面效果图第28页/共39页Flagship Store 左侧面效果图第29页/共39页Premium Store24平米第30页/共39页Premium Store效果图第31页/共39页Standard Store10平米(靠墙型-1带门头灯箱)第32页/共39页Standard Store10平米(靠墙型-2不带门头灯箱)第33页/共39页Standard Store小于10平米(中岛型)第34页/共39页人员服饰建议第35页/共39页活泼又朝气的人员制服第36页/共39页亲切又令人值得信赖的 Dell Expertise第37页/共39页Working Flow第38页/共39页感谢您的观看。第39页/共39页