美国酒文化课程学习.pptx

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1、会计学1美国酒文化美国酒文化第一页,编辑于星期二:六点 五十一分。ContentsContentsWine varietiesAlcohol and the lawDrinking purposeWine vesselDrinking etiquettewine festivals 第1页/共17页第二页,编辑于星期二:六点 五十一分。Wine varietiesn nIn United States,wine can be In United States,wine can be roughly divided into beer,roughly divided into beer,whis

2、ky,wine and cocktail.whisky,wine and cocktail.n nBeerBeer(啤酒)(啤酒)American beer,with very few American beer,with very few exceptions,varies from the exceptions,varies from the mediocre(mediocre(普通的普通的)to the)to the terrible.There are not many types terrible.There are not many types of beer in the US,

3、“light”and of beer in the US,“light”and“dark”are two terms commonly“dark”are two terms commonly used.used.第2页/共17页第三页,编辑于星期二:六点 五十一分。Wine varietiesn nThe Hard Stuff(The Hard Stuff(威士忌威士忌)In America“whiskey”means In America“whiskey”means bourbon(bourbon(一种烈性威士忌酒,一种烈性威士忌酒,最初为美国肯塔基州最初为美国肯塔基州BourbonBour

4、bon地区所产地区所产)unless otherwise)unless otherwise indicated.Bourbon is a rather indicated.Bourbon is a rather oily spirit made from maize(oily spirit made from maize(玉玉米米).Rye().Rye(黑麦威士忌酒黑麦威士忌酒)whiskey is called“rye”and Scotch whiskey is called“rye”and Scotch whiskey is called“Scotch”.whiskey is called

5、“Scotch”.第3页/共17页第四页,编辑于星期二:六点 五十一分。Wine varietiesn nWineWine(葡萄酒)(葡萄酒)In bars wine can often be In bars wine can often be bought by the glass.Dont be bought by the glass.Dont be misled by names,such as misled by names,such as“Chablis”is used to refer to“Chablis”is used to refer to white wine and“Bu

6、rgundy”to white wine and“Burgundy”to red.Americans seem never to red.Americans seem never to have heard of white Burgundy.have heard of white Burgundy.第4页/共17页第五页,编辑于星期二:六点 五十一分。Wine varietiesn nCocktails(鸡尾酒)Cocktails and“mixed drinks”are much more popular and rather stronger in the USA than in Eur

7、ope,and there are hundreds of different cocktails.第5页/共17页第六页,编辑于星期二:六点 五十一分。Wine vesseln nWine vessel culture is an important component of the wine culture.There are many kinds of drinking vessels in the United States,and each wine has its fixed drinking vessel,such as Cocktail glass,wine glass,cha

8、mpagne glass,brandy glass and so on.第6页/共17页第七页,编辑于星期二:六点 五十一分。Drinking etiquette n nToast(敬酒)n nThere is few Americans toast each other on the table,and most of them drink by themselves or find partners to drink and chat.Only in certain occasions,they will toast together,for example,a blessing,cong

9、ratulations on something or somebody.第7页/共17页第八页,编辑于星期二:六点 五十一分。Drinking etiquetten nClink(Clink(碰杯碰杯)n nIn aspect of clink,the American In aspect of clink,the American people will not specially to make people will not specially to make their own glasses lower than their own glasses lower than other

10、s to show his humility.others to show his humility.When Americans see a table of When Americans see a table of Chinese rush to press their own Chinese rush to press their own glasses lower than others while glasses lower than others while they are clinking,most of them they are clinking,most of them

11、 will be full of surprise and will be full of surprise and incomprehension.incomprehension.第8页/共17页第九页,编辑于星期二:六点 五十一分。Drinking etiquetten nUrges to drink(劝酒)n nThe people of the United States The people of the United States emphasize the democracy and emphasize the democracy and freedom,never interf

12、ere and freedom,never interfere and force others.They drink with force others.They drink with their freedom and independence their freedom and independence in the dinner,in the dinner,do not need polite and courteous.When they say not to drink,the master is not urging people to drink in any case.第9页

13、/共17页第十页,编辑于星期二:六点 五十一分。Drinking purposen nOn one hand,Americans are focused on wine tasting when they drink.On the other hand,Whether Chinese or American,everyone gather together to drink mostly in order to contact feeling and the need of communication.第10页/共17页第十一页,编辑于星期二:六点 五十一分。Alcohol and the l

14、awn nAmerican laws concerning alcohol vary from state to state and city to city.American laws concerning alcohol vary from state to state and city to city.n nSome towns,even state are totally is sold at all except that they allow the sale Some towns,even state are totally is sold at all except that

15、they allow the sale of very weak beer.Some places do not allow the sale of alcohol on Sundays.of very weak beer.Some places do not allow the sale of alcohol on Sundays.第11页/共17页第十二页,编辑于星期二:六点 五十一分。Alcohol and the lawn nIn many parts of America,you In many parts of America,you are not allowed to drin

16、k alcohol are not allowed to drink alcohol in a public place.And in many in a public place.And in many states you are not allowed to states you are not allowed to drink alcohol while driving,or drink alcohol while driving,or even have an opened alcohol even have an opened alcohol container in the ca

17、r.container in the car.n nSome bars have a license only Some bars have a license only for beer and wine.Others are for beer and wine.Others are also allowed to sell spirits and also allowed to sell spirits and thus,as Americans say,thus,as Americans say,“mixed drinks”.“mixed drinks”.第12页/共17页第十三页,编辑

18、于星期二:六点 五十一分。The Legal Drinking Agen nLegal drinking age varies from place to place but is generally between 18 to 21.Some places permit the consumption of beer at 18 but spirits only at 21.Others permit the consumption only of“three-two”beer from 18 to 21.vIn some places people below legal drinking

19、 age are not even allowed to sell alcohol.第13页/共17页第十四页,编辑于星期二:六点 五十一分。wine festivalsn nThe consumption and appreciation of wine among Americans has gradually given rise to a distinctively Americans wine culture.American wine enthusiasts engage in ceremonies or festivals that celebrate the fine thin

20、gs in life.第14页/共17页第十五页,编辑于星期二:六点 五十一分。wine festivalsn nThe locations(e.g.New York City;Aspen,Colorado;and Longboat Key,The locations(e.g.New York City;Aspen,Colorado;and Longboat Key,Florida)and dates of American wine festivals have nothing to do with Florida)and dates of American wine festivals h

21、ave nothing to do with wine production.Most wine festivals are targeted at the wealthy and wine production.Most wine festivals are targeted at the wealthy and consist of hours of lectures,seminars and structured“blind tastings”.consist of hours of lectures,seminars and structured“blind tastings”.第15页/共17页第十六页,编辑于星期二:六点 五十一分。Thank You!第16页/共17页第十七页,编辑于星期二:六点 五十一分。

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