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1、经营者提供商品或者服务有欺诈行为的，应当按照消费者的要求增加赔偿其受到的损失，增加赔偿的金额为消费者购买商品的价款或接受服务的费用Haidilaowhat we sell is not hot pot,but service.海底捞海底捞:我们卖的不是火锅，是服务我们卖的不是火锅，是服务经营者提供商品或者服务有欺诈行为的，应当按照消费者的要求增加赔偿其受到的损失，增加赔偿的金额为消费者购买商品的价款或接受服务的费用CONTENTSBrand introductionBrand introduction01Brand imageBrand image02Marketing strategyMar
2、keting strategy03Future directionFuture direction04经营者提供商品或者服务有欺诈行为的，应当按照消费者的要求增加赔偿其受到的损失，增加赔偿的金额为消费者购买商品的价款或接受服务的费用Brand logoFounded in 1994,Haidilao is a large-scale inter-provincial direct catering brand hotpot restaurant,which is mainly engaged in Sichuan-style hotpot and integrates local hotpot
3、 characteristics.its full name is Sichuan Haidilao catering co.,ltd.Haidilao has more than 100 direct chain restaurants in China,South Korea,Japan,Singapore,the United States and other countries.经营者提供商品或者服务有欺诈行为的，应当按照消费者的要求增加赔偿其受到的损失，增加赔偿的金额为消费者购买商品的价款或接受服务的费用1994200020062018成立Haidilao Hot Pot City
4、in jianyang city,Sichuan Province was officially opened.分店Xi an Branch of Sichuan jianyang city Haidilao Catering Co.,Ltd.Established 入会Sichuan jianyang city Haidilao Catering Co.,Ltd.Becomes a Member of China Cuisine Association上市Haidilao was listed on the Hong Kong Stock Exchange经营者提供商品或者服务有欺诈行为的，
5、应当按照消费者的要求增加赔偿其受到的损失，增加赔偿的金额为消费者购买商品的价款或接受服务的费用Haidilaos image-building goal:to form a household name,high visibility and strong identity brand target image recognition system in the specified area.Brand image02经营者提供商品或者服务有欺诈行为的，应当按照消费者的要求增加赔偿其受到的损失，增加赔偿的金额为消费者购买商品的价款或接受服务的费用Visual recognition syste
6、m视觉识别系统视觉识别系统Serving behavior identity服务行为识别系统服务行为识别系统Hearing recognition system听觉识别系统听觉识别系统Publicity identification system宣传识别系统宣传识别系统Brand image经营者提供商品或者服务有欺诈行为的，应当按照消费者的要求增加赔偿其受到的损失，增加赔偿的金额为消费者购买商品的价款或接受服务的费用一.Establishing the identification feature of the pinyin of the first word hai of the Chin
7、ese character haidilao Hai三.Uniform logo,uniform utensils and utensils.二.Unified branch design style,decoration style.Visual recognition system经营者提供商品或者服务有欺诈行为的，应当按照消费者的要求增加赔偿其受到的损失，增加赔偿的金额为消费者购买商品的价款或接受服务的费用Through layers of training,the trademark reception of Haidilao is established.That is,the ri
8、ght hand caresses the heart area,the waist is slightly bent,the face has a natural smile,and the left hand naturally stretches forward to make the application form.It embodies the considerate,ubiquitous,ever-present thoughtful and considerate service and natural and warm humanistic care of Haidilao.
9、1.1.2.2.Serving behavior identityServing behavior identity经营者提供商品或者服务有欺诈行为的，应当按照消费者的要求增加赔偿其受到的损失，增加赔偿的金额为消费者购买商品的价款或接受服务的费用Hearing recognition systemAn upbeat store song that is distinctive,characteristic and easy to sing.Publicity identification systemHaidilao now has internal publications and spec
10、ial APP,etc.经营者提供商品或者服务有欺诈行为的，应当按照消费者的要求增加赔偿其受到的损失，增加赔偿的金额为消费者购买商品的价款或接受服务的费用User evaluation经营者提供商品或者服务有欺诈行为的，应当按照消费者的要求增加赔偿其受到的损失，增加赔偿的金额为消费者购买商品的价款或接受服务的费用Relying on service,the company has met the personalized needs of customers to the greatest extent and abided by the belief that customers are G
11、od.01 Rely on publicity,customer spontaneous publicity02With the continuous development of the Internet,new types of Internet services such as online food ordering,BZC e-commerce and microblog have emerged one after another.03经营者提供商品或者服务有欺诈行为的，应当按照消费者的要求增加赔偿其受到的损失，增加赔偿的金额为消费者购买商品的价款或接受服务的费用Hot pot i
12、ndustry is a red sea.Other brands are developing strongly.同质化严重01 labor and raw materials costs rise,food safety risk control is difficult劳动力上升02Industry statusIndustry status经营者提供商品或者服务有欺诈行为的，应当按照消费者的要求增加赔偿其受到的损失，增加赔偿的金额为消费者购买商品的价款或接受服务的费用In the future,Haidilao should stick to its own brand marketi
13、ng and at the same time adhere to channel sinking and offshore expansion and open up new growth points.坚持渠道下沉和外海持渠道下沉和外海扩张并并进打开新的增打开新的增长点点Future directionFuture directionFuture directionFuture direction经营者提供商品或者服务有欺诈行为的，应当按照消费者的要求增加赔偿其受到的损失，增加赔偿的金额为消费者购买商品的价款或接受服务的费用Future direction For chain brands
14、,supply chain management can guarantee product quality,reduce safety risks,improve operating efficiency and reduce cost consumption,which is one of the core competitiveness of catering enterprises.(对连锁品牌来讲，供应链管理能够保障产品品质、降低安全风险、提升运营效率、减少成本消耗，是餐饮企业的核心竞争力之一)Haidilao has effectively eased the market saturation and the slowing down of revenue growth brought about by its expansion in the first and second tier cities in China by widening the markets in cities below the third tier and overseas markets.(海底捞通过拓宽三线以下城市以及海外市场，有效地的缓解了其在国内一二线城市扩张带来的市场饱和、营收增速放缓的状态)