《整合营销实战案例课程-1.ppt》由会员分享，可在线阅读，更多相关《整合营销实战案例课程-1.ppt（31页珍藏版）》请在taowenge.com淘文阁网|工程机械CAD图纸|机械工程制图|CAD装配图下载|SolidWorks_CaTia_CAD_UG_PROE_设计图分享下载上搜索。
1、整合营销实战案例课程1红海VS蓝海n红海=传统营销方式，抢对手的客人而变成自己的客人n蓝海=开拓一个新的市场来吸纳更多客人蓝海策略水舞間 nhttp:/ is the difference between Marketing officer and Advertising officer?One of the facebook adv美心西饼美心西饼 x Angry Birds飞一般的白色愤怒圣诞飞一般的白色愤怒圣诞 nThe advertising message should contain 70%of friendships advice,lifestyle,hot news and 3
2、0%of product info.Dont write up an advertising message which looks like a commercial message.n苹果的行销哲学nSteve Jobs自传P.128nTim Cook,CEO of apple:同理心similarity，有焦点focus，联想imagation nSteve Jobs,former CEO of apple:Good artists copy.Great artists steal.http:/.twTechnolog Innovation example:n火凤燎原留下我美梦http:/ n笔名(原少风)nitxchasyahoo.co.uknhttp:/