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1、学习目标 11经过本章的学习，你应该理解：其他人，特别是那些拥有某种社会权力的人，经常影响我们的购买决策 我们寻找其他与我们对产品或服务的兴趣相投的人 我们被迫购买或使用那些与其他人保持一致的产品 某些人特别喜欢影响别人对产品的选择 其他消费者告诉我们有关产品的情况（好和坏）常常比我们看到的广告更有影响力 网络技术正在加速口碑沟通的影响 社会化媒体正在改变公司和消费者互动的方式Copyright 2013 Pearson Education,Inc.Publishing as Prentice Hall第1页/共30页Copyright 2013 Pearson Education,Inc.P
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