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1、-1-Spring School Curriculum for the Northern Institute of Technology(NITHH)Concept,structure and contents Hamburg,August 1999HAM-0120-90099-05-02-2-The future puts new challenges to technology managers the NITHH-graduates face them by gaining a Master of Science in Engineering,competencies in busine
2、ss administration and law and a deep understanding of the European cultural contextHAM-0120-90099-05-02-3-In cooperation with the NITHH Roland Berger&Partner have developed a comprehensive concept for the economic part of the students educationNITHH Master of Science in EngineeringEconomic Curriculu
3、mConcept:Roland Berger&PartnerOrganization:NITHHEngineeringTUHHFellowshipsIndustry enterprisesHAM-0120-90099-05-02-4-GlobalTechnologymanagementThe innovative approach to technology management of the NITHH is realized through a Spring School curriculum combining economics and lawThe concept and struc
4、ture of the curriculum guarantees high quality and optimum results in learningThe contents of the curriculum considers all aspects of economics and law relevant to technology managersHAM-0120-90099-05-02-5-Concept and structure-HAM-0120-90099-05-02-6-The concept of the Spring School curriculum is pa
5、rticularly designed to meet the students needs Only high integration of the subjects ensures overall understanding of the basics of business aggregation of the lectures into two Spring Schools 4 weeksTechnology management requires a practice-oriented rather than a theoretical approach balanced mixtu
6、re of lectures and case-studiesStudying economics and law is a central issue of the NITHH-approach to technology-management qualifying examination at the end of each Spring SchoolTeaching the future elite of engineers in management requires maximum commitment by all participants the lecturers contri
7、bute the contents,the NITHH supports the lecturers to ensure smooth operation of the programHAM-0120-90099-05-02-7-The high aggregation of the curriculum into two spring schools ensures an integrated understanding of business4 weeks EconomicsSpring school 1The essentials of conductingbusiness:from t
8、he first idea to the ready-to-market-product or service3 weeks EconomicsSpring school 2The essentials of management:from financial analysis tostrategic business manage-mentLecture courseduring firstyear:InternationalLawLecture courseduring second year:InternationalManagement1 week Law From Innovatio
9、n to Implemen-tation:Legal Issues of theProduct CycleManaging the firmHAM-0120-90099-05-02-8-A balanced mixture of lectures and case studies optimizes learning consequently the schedule considers both methods Mini-case studies related to the lectures mirror the theory constantly to its practical rel
10、evance An integrated case study accompanies the student throughout the Spring School,thus integrating the learned material into the broader contextMorningAfternoonMonday-ThursdayFridayLectureMini-case study(team work)Discussion of resultsLectureMini-case study (team work)Discussion of resultsIntegra
11、tedcase studyHAM-0120-90099-05-02-9-As a part of the Master program the performance of the students during the Spring Schools is examined and evaluated at the end of the four weeksWritten final examination(individual)Written/oral assignments of the integrated case study(team work)Continuity and comp
12、arability guaranteed by structure and quality standards set by the NITHH Individuality and contents-related suita-bility guaranteed by focuses set by the lecturers40%60%Passed with distinctionPassedNot passedHAM-0120-90099-05-02-10-Teaching the future elite of engineers in management requires highly
13、 qualified lecturers Special expertise/renome International background Mixture of theory and practical experienceLecturer Technological background International background High potentialStudentsteachesexaminesevaluateHAM-0120-90099-05-02-11-To facilitate highest quality and smooth operation of the p
14、rogram the lecturers can entirely concentrate on teaching comprehensive support by the NITHH Five days of teaching(incl.mini-case studies)Three questions and related answers for the final examination ScriptInput by the lecturer Learning aims,structure and integrated case study of the curriculum Cont
15、act to sponsors Graduate assistant supporting the lecturerSupport by the NITHHSpring Schools Accommodation and travelHAM-0120-90099-05-02-12-ContentsHAM-0120-90099-05-02-13-The Spring School curriculum equips the Engineer with all the aspects of business administration relevant to technology managem
16、entTechnologymanagementSpring School 2Spring School 1Basics of BusinessCorporateManage-mentMarketingInnovationand R&D-manage-mentProduction manage-mentBasics of ManagementAccounting,Finance and ControllingStrategicmanage-mentOrgani-zation/Leader-shipLawQualification for InternshipQualification for f
17、uture jobHAM-0120-90099-05-02-14-To meet the rising challenges of the future there are three aspects considered in each subject the international perspective,IT and quantitative analysisInformation TechnologyQuantitative AnalysisEconomic CurriculumFacing growing demands with tighter budgets adds new
18、 challenges to business quantitative-analytical skills are essential to make sound decisions International perspective Ongoing globalization causes major changes to the business world of today the Global Technology Manager”will be prepared to deal with these rapidly changing conditionsIT revolutioni
19、zes the way business is conducted-exploiting this potential efficiently at all levels is a crucial point for a company for still playing a role tomorrow HAM-0120-90099-05-02-15-The first Spring School familiarizes the technology manager with the basics of conducting businessWeek 1Understanding theco
20、mpany:Business adminis-tration and mana-gementWeek 2Centering thecustomer:Marketing mana-gementWeek 3Turning ideas intoproducts:The realization and calculation ofinnovationsWeek 4Adding value:Production mana-gementFrom the first idea to the ready-to-market-product The curriculum considers the engine
21、ers background focus on elementary knowledge and skills The topics are selected and ordered according to their relevance to the basics of conducting business logical structure and context Special emphasis is put on the practical relevance optimum preparation for the upcoming internshipHAM-0120-90099
22、-05-02-16-First the student gets a general understanding of the company and develops skills needed in management and leadershipUnderstanding the company:business administration and managementIntroducing business administration:the theory of the firmMaking your team work:leadership and teamworkFrom p
23、ersuading to convincing:negotiating skills for engineersManaging complex projectsCase study:setting up a project planWeek 1First weekend:Presentation techniques ISpringSchool1HAM-0120-90099-05-02-17-The second week points the students attention to the customer all relevant aspects of marketing are c
24、onsideredCentering the customer:marketing managementThe essentials of sales and marketingFinding out about future success:conducting market researchChallenging the perspective:interfaces between sales and marketing,production and R&DOptimizing existing sales channels and taking advantage of new appr
25、oaches to the customer:internet and e-commerceCase study:conducting market research and setting up a marketing strategy for a new productWeek 2SpringSchool1HAM-0120-90099-05-02-18-The third week educates the student to be an efficient R&D-Manager exploiting potential and calculating related financia
26、l consequencesTurning ideas into products:the realization and calculation of innovationsFrom ideas to innovations:managing R&DThe possibilities of tomorrow:managing technologyReady to market:innovation managementSetting the financial frame:planning of investments and resourcesCase study:managing an
27、innovation project and monitoring its successWeek 3SpringSchool1HAM-0120-90099-05-02-19-The last week of the first Spring School qualifies the studentto make sound decisions concerning production managementAdding value:production managementTransforming raw materials into products:the basics of produ
28、ction theory and managementStrategic production management:make or buy”,process and qualitymanagementFrom supplier to customer:integrating the supply chainRealizing new technologies in productionCase study:managing the production make or buy,managing qualityand integrating the supply chainWeek 4Spri
29、ngSchool1HAM-0120-90099-05-02-20-Week 1Handling the numbers:Accounting,Financeand ControllingWeek 2Managing the future:Strategic manage-mentWeek 3Modeling the company:Organization and leadershipWeek 4From Innovationto implementation:Legal issues of the product cycleFrom financial analysis to strateg
30、ic business management Technology managers need the ability to evaluate a companys situation and draw up suitable solutions for the future focus on financial analysis and strategyThe second Spring School encompasses the components of strategy the decisive edge for technology managersLaw1)Quantifying
31、 the financial impact of strategic and organizational changes is a prerequisite of successful management logical structure and context of the covered topics All main aspects of managing a company are considered optimum preparation for a leadership role in management1)Organized and conducted by law f
32、irm Feddersen Laule Ewerwahn Scherzberg Finkelburg ClemmHAM-0120-90099-05-02-21-The first week enables the student to interpret relevant financial data and set up business plansHandling the numbers:Accounting,Finance and ControllingThe company in figures:balance sheet,P&L and cost accountingInterpre
33、ting the numbersWatching the numbers:Valuation and value management Business PlanningCase study:setting up a companys business planWeek 1First weekend:Presentation techniques IISpringSchool2HAM-0120-90099-05-02-22-The second week prepares the student to contribute to the development of the companys
34、businessManaging the future:strategic managementFacing the challengesManaging growth:internal and external expansionDeveloping the company:corporate strategiesMaking strategy work-visions versus realityCase study:M&A,portfolio changes and their financial impactWeek 2SpringSchool2HAM-0120-90099-05-02
35、-23-Eventually the student is trained in leading organizations ultimately converting the engineer into a technology managerModeling the company:organization and leadershipThe basics of organizationThe basics of leadershipThe global organizationThe virtual organizationCase study:shaping a global orga
36、nization to fulfill strategic goalsWeek 3SpringSchool2HAM-0120-90099-05-02-24-Business is always influenced by laws the curriculum is roundedoff by legal issues relevant to technology managersFrom Innovation to Implementation:Legal IssuesInventions and innovations:The role of intellectual propertyBu
37、ilding the team:employees and subcontractorsIndustrial production:permits and responsibilitiesEntering the market:distribution and marketingThe burden of success:taxation and antitrustWeek 4SpringSchool2Organized and conducted by law firm Feddersen Laule Ewerwahn Scherzberg Finkelburg ClemmHAM-0120-
38、90099-05-02-25-Conclusion:the Spring School curriculum provides an optimum preparation for the NITHH-graduates future role in industry management The curriculum with its comprehensive approach is exactly what the future elite of Engineers needs top-education in engineering plus solid fundamentals in
39、 managementA strong focus is put on practice and pragmatism educating the Engineer to a profound managerSpring School 1:the basics of businessSpring School 2:the basics of managementThe selected teaching methods also mirror the strong emphasis on practice the small case studies related to the lectures and the integrated case study empower the students to solve real-life business problems Excellent qualification and maximum commitment are the main features of all participants the curriculum is equally demanding and challenging for students and lecturersHAM-0120-90099-05-02