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1、2023/3/61？2023/3/622023/3/632023/3/64StarbucksStarbucks YukiYuki ElaineElaine2023/3/6History52023/3/6Seattle1971HowardSchultz80SBecamepubliccompany90S63countriesNow6Starbuckswasfoundedbytwoteachersandonewriter.ThefirstshopaswellasitsheadquarterlocatedinSeattle,Washington.Atfirst,itonlysoldbeans.2023
2、/3/672023/3/6HowardSchultzjoinedinStarbucks.82023/3/6Starbucksexpandeditsbusinessallovertheworld.In1992,StarbucksCoffeelisteditselfonthestockmarket,NASDAQ.9如果巴西下雨就如果巴西下雨就买买星巴克股票星巴克股票巴西下雨咖啡豆丰收咖啡豆价格下跌星巴克成本降低星巴克利润增加股价上扬2023/3/6102023/3/6Starbuckshas23,132subbranches(分店)inover63countries.112023/3/6Anuni
3、queadvertisingstrategy（独一无二的广告策略）12Word-of-mouthmarketing.（口碑营销）2023/3/6132023/3/614“StarbuckscoffeeshopinChinaisdevelopingfast.IfImnotinoffice,ImwillingtogotoStarbuckscoffeeshop.”2023/3/6Logo152023/3/619711971198719871992199220112011162023/3/617Siren女海妖女海妖 2023/3/618MenuBeverageEspresso手工调制浓缩咖手工调制浓
4、缩咖啡啡TeaFrappuccino Blended Beverage（星冰乐）（星冰乐）CoffeesFood2023/3/6EspressoEspresso浓缩咖啡浓缩咖啡Thisistheveryessenceofcoffee,initsmostconcentratedform.这是咖啡的精粹，以浓缩的方式显现。星巴克浓缩咖啡带点焦糖味道，浓厚馥郁。192023/3/6Despitethename,thisisactuallyaEuropeanwaytoenjoycoffee:espressowithhotwater.尽管名为美式咖啡，但此款饮料却是一种地道的欧式咖啡制作方法：即将热水和
5、浓缩咖啡的巧妙调和。CaffeCaffeAmericanoAmericano美式咖啡美式咖啡 202023/3/6Honoringatraditionthatgoesbackgenerations.星级咖啡师手工调制，三分之一浓缩咖啡，三分之一新鲜蒸奶，三分之一细腻奶泡。CappuccinoCappuccino卡布奇诺卡布奇诺212023/3/6Thetraditionalclassic-steamedmilkandespresso,lightlytoppedwithfoam.这是一种传统的经典饮料浓缩咖啡调入热牛奶，其上覆盖一层轻盈的奶沫。品尝此款咖啡时，您可以选择特别加入某种口味（如香草，
6、焦糖或杏仁口味）的糖浆。CaffeLatteCaffeLatte拿拿铁铁222023/3/6Vanillaorhazelnut（榛子）flavoredlatte,asplendidblendoffreshtasteandmellowcoffee.开启拿铁的香草浪漫之旅。VanillaFlavoredLatteVanillaFlavoredLatte 香草风味拿香草风味拿铁铁232023/3/6DeliciousStarbucksmochachocolate,espresso,steamedmilkandwhippedcream.榛果风味的芬芳弥漫于拿铁的醇香，温暖美好。HazelnutFlav
7、oredLatteHazelnutFlavoredLatte榛榛果风味拿铁果风味拿铁242023/3/6DeliciousStarbucksmochachocolate,espresso,steamedmilkandwhippedcream.这款咖啡由醇香的摩卡酱，浓缩咖啡和蒸奶相融相合，上面覆以搅打奶油。寒冷的日子里，忧伤的时光中,任何人都无法抵抗她的诱惑。CaffCaffMochaMocha摩摩卡卡252023/3/6CaffeMochawithextrarich,full-bodiedespresso.让摩卡多一份浓缩咖啡，更添浓厚馥郁。ExtraShotMochaExtraShotMo
8、cha浓郁浓郁咖啡摩卡咖啡摩卡262023/3/6ExpertlysteamedmilkpouredoverristrettoshotsofexpressoandfinishedwithaStarbuckssignaturedot.星巴克精萃浓缩咖啡融合绵密奶泡，更浓郁甘甜。StarbucksFlatWhiteStarbucksFlatWhite星星巴克馥芮白巴克馥芮白272023/3/6BlendofJapanesematcha,steamedmilkanddelicatefoam.Refreshinglyaromaticandslightlysweetened.这是一款优质抹茶粉与新鲜蒸奶
9、、细腻奶泡完美融合的饮料，清香、微甜。GreenTeaLatteGreenTeaLatte 抹抹茶拿茶拿铁铁282023/3/6Fullleafblackteablendedwithsteamedmilkanddelicatefoam,featuringarichcomplexityandvelvetywithafullembodimentofperfectmilktea.将原叶红茶与新鲜蒸奶和细致奶泡充分融合，层次丰富，绵密顺滑，充分展现茶拿铁的美味。BlackTeaLatteBlackTeaLatte 红茶红茶拿拿铁铁292023/3/6Acoolingrefreshmentwiththe
10、tangoffruits.混合多种新鲜果汁，清甜酸爽，果香浓郁。IcedShakenBlackcurrantIcedShakenBlackcurrantRaspberryJuicedTeaRaspberryJuicedTea冰摇红莓黑加仑茶冰摇红莓黑加仑茶302023/3/6Enthusiasmandwarmth,aromaandadorability,allinonecup.以新鲜牛奶、香浓可可粉黄金比例搭配而成的热巧克力，香浓美味，热力四射。SignatureChocolateSignatureChocolateBeverageBeverage经典经典巧克力巧克力饮品饮品312023/3/
11、6FrappuccinoFrappuccinoBlendedBlendedBeverageBeverage星星冰乐冰乐 322023/3/633FrappuccinoBlendedCoffeeBlendedCreamBlendedJuice2023/3/634EspressoEspresso浓缩浓缩咖啡星冰乐咖啡星冰乐MochaJavaChipMochaJavaChip摩卡可可碎片星冰乐摩卡可可碎片星冰乐2023/3/635MochaMocha摩卡摩卡星冰乐星冰乐VanillaFlavoredCreamVanillaFlavoredCream香草香草星冰乐星冰乐2023/3/636GreenTeaGreenTea抹茶抹茶星星冰乐冰乐CaramelCaramelEspressoEspresso 焦糖浓缩咖啡星冰乐焦糖浓缩咖啡星冰乐2023/3/637CupSize2023/3/638Short236mlTall355mlGrande473mlVenti591ml2023/3/639Videotime!2023/3/6401.WhichcityhasthemostnumberofStarbucksintheworld?2.WhichcityhasthemostnumberofStarbucksinChina?2023/3/6412023/3/642Thanksforwatching!