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1、,THE STARTUP EXPERIENCEUX components inside startups,JOHN STROTT,UX Designer,UX WITHOUT UX,Two core components to a startup,that are user centered.,VISION STATEMENT &,MINIMUM VIABLE PRODUCT,VISION STATEMENT,A short sentence defining the,organizations purpose and values.,“YOU PRESS THE BUTTON,WE DO T
2、HE REST”,“YOU PRESS THE BUTTON,WE DO THE REST”,George Eastman,Founder of Eastman Kodak Company,KEYS TO CREATING A,VISION STATEMENT,KEYS TO CREATING AVISION STATEMENT,It addresses a real need,KEYS TO CREATING AVISION STATEMENT,It addresses a real needIt is simple,KEYS TO CREATING AVISION STATEMENT,It
3、 addresses a real needIt is simpleIt is unique,KEYS TO CREATING AVISION STATEMENT,It addresses a real needIt is simpleIt is uniqueIt serves as a guiding light,It serves as a guiding light,It serves as a guiding light,A STAR TO SAILYOUR SHIP BY Jesse James Garret,Author of The Elements of User Experi
4、ence,THE VISION DRIVEN STARTUP,IS A UX DRIVEN STARTUP,MINIMUM VIABLE PRODUCT,An MVP has just those features thatallow the product to be deployed.,EXAMPLES,Nick Woodman,Founder of GoPro with MVP,EXAMPLES,Test shot from GoPro MVP,EXAMPLES,GoPro product assortment,EXAMPLES,Kelly Slater w/ GoPro Hero ca
5、mera,KEYS TO,CREATING A MVP,Write the user storyKEYS TOCREATING A MVP,As a _, I need to _ so I can _.,As a dedicated UX speakeasy member,I need to invite others to a nearby pub,so I can continue drinking & talking UX.,Write the user storyMap the interactionsKEYS TOCREATING A MVP,Login,Locate,Set tim
6、e,Tell people,*Not anactual step,Nothingnearby,I can make it,I cantmake it,Booked,Write the user storyMap the interactionsIdentify emotionsKEYS TOCREATING A MVP,Login,Locate,Set time,Tell people,*Not anactual step,Nothingnearby,I can make it,I cantmake it,Booked,Login,Locate,Set time,Tell people,*No
7、t anactual step,Nothingnearby,I can make it,I cantmake it,Booked,Login,Locate,Set time,Tell people,*Not anactual step,Nothingnearby,I can make it,I cantmake it,Booked,Write the user storyMap the interactionsIdentify emotionsSimplify itKEYS TOCREATING A MVP,Login,Locate,Set time,Tell people,*Not anac
8、tual step,Nothingnearby,I can make it,I cantmake it,Booked,Locate,Tell people,I can make it,Locate,Tell peopleI can make it,Write the user storyMap the interactionsIdentify emotionsSimplify itValidate itKEYS TOCREATING A MVP,How does this sweater look on me?,Is there a product here?Does it exist els
9、ewhere?Is this MVP exciting?,KEYS TO,CREATING A MVP,Write the user storyMap the interactionsIdentify emotionsSimplify itValidate it,ITS TIME TO BUILD,LAUNCH, TEST & ITERATE,LEAN UX,Jeff Gothelf,Author of Lean UX,Concept,Prototype,Validateinternally,Testexternally,Learn,Iterate,THE MVP DRIVEN STARTUP
10、IS A UX DRIVEN STARTUP,THE MVP DRIVEN STARTUPIS A UX DRIVEN STARTUP,THE VISION STATEMENT &MVP ARE USER FOCUSED,Its up to the team to keep the UX momentum going.,REFERENCES & CREDITS,Alexa Andrzejewski (ladylexy), Cofounder & CEO of Foodspottinghttp:/ R&D,http:/ James Garrett (jjg), Author of The Elements of User Experiencehttp:/ Dayble (willdayble), Author of 4) Minimum Viable Producthttps:/ Gothelf (jboogie), Author of Lean UX,, http:/