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1、县区拓展推介活动方案一、 活动目的 考虑项目下半年推盘频率高、推盘量大,仅市区客户不足以支撑大盘体量的去化,需要通过定向推介活动对县区客户进行重点挖掘; 通过活动进行圈层针对性推广,扩大项目在县区的认知度,宣传项目区位及品质优势,获得客户认可。 传达开盘信息、增加案场发来人,促进客户蓄水,为开盘热销奠定客户基础; 宏观调控政策对投资购房影响大,通过活动重点抢夺县区刚性需求客群。二、 活动对象 公务员、企事业单位;学校、医院等单位员工;私营业主 三、 活动时间 待定(建议周六、周日下午,视具体活动情况再定)四、 活动地点 待定(视具体活动形式及对象再定)五、 活动具体安排 考虑与目的单位接洽和活
2、动执行时的不确定性,建议从两种活动方案中灵活选择。 第一种方案 活动形式:上门推介 分别联系目的单位,确定时间在该单位内场所进行专场推介。形式较为简单,主要为项目及产品介绍,活动时长两小时左右。 活动内容:1、 介绍项目区位、周边配套规划、景观等品质等内容;2、 传递开盘信息,发放户型单页、折页等销售物料,接受客户意向登记及预约;3、 有奖问答互动;4、 与会顾客普发礼品,预约加送礼品。 活动流程:时间内容物料礼品人员12:00-14:00目的单位确定场地桌椅、话筒、投影仪14:00-14:20与会人员、礼品物料到位户型折页、单页、礼品、客户登记表14:20-14:30发放户型折页、单页、普发
3、礼品户型折页、单页、礼品销售员2名,项目讲解1名14:30-14:40播放项目宣传片投影仪、音响、宣传片、电脑14:40-15:20项目区位、规划配套、品质解说演讲ppt、话筒、投影仪、电脑项目讲解15:20-15:35有奖问答互动礼品、问题稿项目讲解15:35-15:55意向客户登记礼品、客户登记表销售员2名,项目讲解1名15:55-14:00活动结束、整理物料 活动分工:类别备注完成时间责任人目的单位接洽确定时间、场地(目的单位现场)、人员组织配合提前一周营销部礼品普发礼品、预约及有奖问答礼品提前一天营销部销售物料户型单页、折页、客户登记表提前一天案场人员确定销售员2名、项目讲解1名、车辆
4、驾驶员1名提前三天案场车辆礼品物料及人员输送车1辆提前两天营销部后勤物品矿泉水一箱提前一天营销部 费用预算:类别明细单价数量总计单位接洽礼品目的单位负责人(活动配合与人员组织)接洽礼品500元3份1500元活动礼品普发礼品5元50份250元预约及有奖问答礼品20元15份300元后勤机动费用1000元合计3050元(费用视届时参加人数等实际情况而定) 第二种方案 活动形式:定点产品推介会 在县区选择星际酒店或高档会所宴会大厅,集中组织企事业单位、教师医生等群体、私营业主,集体进行较大规模的产品推介会。活动时长4-5小时左右,结合文艺演出及冷餐会形式进行。 活动内容: 1、项目公司代表致辞:致欢迎
5、词,简要介绍-,表达开发-项目的决心及愿景、打造高端名流人居标杆的意愿。 2、销售代表发言:详细介绍项目在-的区位优势、在城市发展规划中的地位及周边配套设施;项目的户型、景观、智能化等方面设计与优势;介绍即将开盘的产品、传递开盘信息。 3、冷餐会 :自助晚宴,准备各式糕点、酒饮、水果、糖果等供客户食用。 4、暖场节目 :沙画表演、模特时尚走秀、西班牙风情舞蹈、外籍乐队表演; 5、 送礼品及抽奖:凭邀请函入场签到,参加抽奖,与会客户及嘉宾送礼品。 6、媒体采访:邀请媒体参加采访,宣传报道- 活动流程:时间内容物料礼品人员12:00-14:30场地布置完毕,所有礼品、物料、人员到齐;各座位预先分发
6、好销售物料。红地毯、红台布、DVD、音响、无线话筒、签到电脑及数码拍照设备等、户型单页折页;普发、贵宾礼品;后勤物品主持人、节目演员、礼仪、模特、茶水服务员、保安、销售员、职能部门协助人员14:30-15:00来宾签到同时拍照以备参加抽奖、与会人员到齐、凭邀请函入场。签到电脑及数码拍照设备、签到台礼仪15:00-15:15沙画表演(开场节目)投影仪、沙画道具沙画师15:15-15:20主持人开场白,点出活动主题、活动大体内容话筒、音响主持人15:20-15:30欣赏项目形象宣传片投影仪、电脑、宣传片主持人15:30-15:40项目公司代表致欢迎词简要介绍-,表达开发-项目的决心及愿景、打造高端
7、名流人居标杆的意愿。 发言稿、话筒音响、发言台张平15:40-15:50三等奖抽奖,西班牙风情舞蹈抽奖电脑系统、投影仪、奖品、舞蹈服装道具、背景乐主持人15:50-16:30 销售代表发言1、 介绍项目区位优势、在城市发展规划中的地位及周边配套设施;2、 项目的户型、景观、智能化等方面设计与优势;户型单页、折页、发言ppt、投影仪、音响话筒、发言台伍彬彬/王雯超16:30-16:40 二等奖抽奖,外籍乐队表演抽奖电脑系统、投影仪、奖品、演奏道具主持人16:40-16:50销售代表发言介绍即将开盘的产品、传递开盘信息。户型单页、折页、发言ppt、投影仪、音响话筒、发言台伍彬彬/王雯超16:50-
8、17:10客户填写客户登记表交签到处意向顾客进行预约登记,领取礼品。客户登记表、礼品、话筒音响主持人、销售员、礼仪17:10-17:20一等奖抽奖,模特走秀(结束舞蹈)奖电脑系统、投影仪、奖品、服装道具、t形台、背景乐主持人17:20-19:00冷餐会果饮、糕点、红酒、餐具等服务员19:00-19:30活动结束、整理物料 全体人员 活动安排: 产品推介内容安排1、 项目公司代表致词内容建议(10分钟左右)尊敬的各位来宾、各位朋友们,大家下午好!我谨代表-投资有限公司对各位的到来表示最热烈的欢迎!几年来,在各位新老朋友的支持和关爱下已累计销售 万平米,拥有 多位业主;同时,世纪城以其独特的西班牙
9、建筑风格、星河湾标准的景观打造、精致完美的规划和户型设计等,得到业内广泛好评和市场的追捧,屡获殊荣的同时继续书写着-房地产市场的热销传奇。能够得此殊荣离不开-得天独厚的各项优势:首先,-位居城南新城的核心位置,与市政府、市一小、盐中、高职园区、新体育中心相邻,可以说我们享有未来-最优质的教育、商业、文化、运动休闲等资源;其次,-规模是-最大的城市综合体项目,内部规划有五星级酒店、超市、商业街和江苏最大的三甲医院等。可以说世纪城是盐城新城的名片,也是-的形象代言,具有极强的标识性;第三,在产品营造上,世纪城持续的产品升级、向上海北京高端住宅看齐的品质提升,以及经过市场验证的、最宜居最受欢迎的户型
10、设计和创新等等,诸多方面无一不是从客户的角度出发而精心铸就。具备了这样的天时、地利、人和,-没有理由不成为盐城高端名流人居的标杆,我们不敢辜负这样一块上风上水的好地段。所以,我也希望今天在座的嘉宾,在听取我们产品介绍的同时,也都能够对-项目提出宝贵的意见和建议,这不仅是对我们工作的监督和鞭策,也是我们对各位即将成为-业主的朋友们的最好回馈,毕竟我们今天辛勤建造的就是您明天的美好家园!再次感谢各位的到来,希望大家度过一个开心、舒适的下午!谢谢! 2、销售代表发言内容提纲(40分钟左右,结合ppt) -雄踞地利,位于新城核心,东至串场河、西至解放南路、南至园林大道、北至维九路。北依市机关齐聚的行政
11、商务中心,西邻名校云集的文化体育中心,南侧的地块是未来的科技创业园区和旅游休闲生态中心,向东一直延伸到串场河,这里将建成-的“外滩”。-坐享行政商务中心、居住中心、商业中心、文化体育中心、旅游休闲生态中心五大中心绝版黄金地段,无可超越、无法复制!-占地1600亩,总建筑面积达280万平米,内部规划了210万平米的西班牙风情生活城,以及70万平米的商业中心,壮观恢弘,足以成为南城甚至是整个盐城的居住标杆。-集住宅、办公、商业、休闲、购物、娱乐、学校、医院等于一体,涵盖了对生活的全部向往,肩负起对完美品质的诚意许诺,对城市复兴的使命负责。 西班牙风情建筑成就盐城唯一,红尖顶、米黄色外立面、门庭花架
12、,中央区域大水景满足每双眼睛的渴望,环绕整个社区的流动水系,高尚居住领地不与俗同的自然美景和光与影的永恒变换,最大200米的楼间距,有流水潺潺,树木低吟,星级会所、运动中心、时尚街区 活动现场布置1、 会场一楼大门入口处布置: 拱门2个、拱门条幅2条、空飘6只、空飘竖幅6条、花篮20只(一边10只)。 条幅内容:-高端名流人居标杆产品发布会 迎宾礼仪小姐6名 2、大厅入口活动展示牌 在一楼大厅入口醒目处,摆放活动展示牌。 3、主会场区域功能区划分 主会场分主舞台区、入口签到拍照区、茶水服务区、客户就座区。 4、主舞台布置 在会场舞台布置活动主题背景板,使用舞台灯光设备渲染场景; 舞台台面以红地
13、毯铺设,四周立面以金色幔布装饰,台面周边摆放花卉; 舞台上放置演讲台并以花卉装饰。 5、入口签到拍照区布置 (签到结束后作为登记表收纳同时进行礼品发放区) 放置签到台,并以红色幔布覆盖、花卉装饰; 签名液晶显示屏一体机电脑、拍照摄像设备; 签到服务礼仪2名。 6、茶水服务区布置 会场一侧设水吧台服务区,用红色台布覆盖; 配备茶水、果汁饮料、水果、玻璃杯、纸杯等;安排2名服务员定点服务。 7、来宾就座区布置 整齐摆放高靠背座椅,以白色幔布椅套包裹;各座椅预先分发好户型折页、单页等项目资料。 暖场节目安排共4个节目:沙画表演、模特时尚走秀、西班牙风情舞蹈、外籍乐队表演 人员安排 1、礼仪小姐10名
14、 身高:170cm左右 服装:会场礼仪着黑色或蓝色礼服、外场迎宾礼仪着红色旗袍 人数:10人(活动公司礼仪) 职能:迎宾/会场指引/签到/客户服务2、水饮、果点服务员身高:165cm左右 服装:酒店现有服装 人数:2人(酒店服务员) 职能:茶水、饮料、水果服务 3、走秀模特8名 身高:170cm左右 服装:黑色或蓝色礼服 人数:8人(活动公司提供) 职能:服装走秀 礼品建议1、 普发礼品:建议毛巾礼盒、洗洁套装(25元左右、预算300份) 2、 贵宾礼品(媒体代表、重要嘉宾) 建议飞利浦电须刀(400元左右、预算6份)、名牌真皮套装礼盒(钱包、皮带、证件夹) 3、 抽奖礼品(凭邀请函参加抽奖)
15、 建议 一等奖:苹果4代手机 (1只、单价5000元) 二等奖:苹果ipad (2台、单价3000元) 三等奖 :飞利浦电须刀 (5只、单价1000元) 物料准备 类别名称完成时间 责任人印刷品邀请函(提前2周)、嘉宾邀请(提前一周准备到位)提前2周项目公司 中南国际礼品苹果笔记本电脑、苹果ipad、飞利浦电须刀;毛巾礼盒提前2天 项目公司道具户型单页等销售物料、客户登记表、笔、宣传片提前2天 项目公司红地毯、红台布、DVD、音响、无线话筒、签到电脑及数码拍照设备等活动开始前 活动公司后勤物品纯净水、纸杯、玻璃杯、饮料、水果活动开始前 项目公司人员4名销售员提前2天 案场保安2名(负责安保)提
16、前1天 酒店物业协助人员提前1天 职能部门 外联 活动公司联系场地布置、背景板喷绘、1名主持人、文艺演出节目及演员、8名模特、10名礼仪 提前2周项目公司活动场地联系演出节目演员休息换装场地协调、提供2名服务员提前1周项目公司费用预算内容单价 数量总价礼品普发礼品约25元/份300份0.75万贵宾礼品约400元/份6份0.24万 物料邀请函 350份0.08万奖品一等奖 苹果4 代手机 5000元/台1只0.5万二等奖 苹果ipad 3000元/台2台0.6万三等奖 飞利浦电须刀 1000元/只5只0.5万自助餐60元/人300人1.8万活动公司舞蹈节目、场地布置(条幅拱门花篮)、主持人1名、
17、礼仪10名、背景板、指示牌制作、音响、签名电脑拍照等道具 3万走秀模特 500元/人8人0.4万 茶饮、水果2000元0.2万 大巴接送车按实际客户情况待定1辆0.5万 其他机动费用0.5万 合计9.07万(不含宣传费用) g an employment tribunal claimEmployment tribunals sort out disagreements between employers and employees.You may need to make a claim to an employment tribunal if: you dont agree with the
18、 disciplinary action your employer has taken against you your employer dismisses you and you think that you have been dismissed unfairly.For more information about dismissal and unfair dismissal, seeDismissal.You can make a claim to an employment tribunal, even if you haventappealedagainst the disci
19、plinary action your employer has taken against you. However, if you win your case, the tribunal may reduce any compensation awarded to you as a result of your failure to appeal.Remember that in most cases you must make an application to an employment tribunal within three months of the date when the
20、 event you are complaining about happened. If your application is received after this time limit, the tribunal will not usually accept it.If you are worried about how the time limits apply to you, take advice from one of the organisations listed underFurther help.Employment tribunals are less formal
21、 than some other courts, but it is still a legal process and you will need to give evidence under an oath or affirmation.Most people find making a claim to an employment tribunal challenging. If you are thinking about making a claim to an employment tribunal, you should get help straight away from o
22、ne of the organisations listed underFurther help.If you are being represented by a solicitor at the tribunal, they may ask you to sign an agreement where you pay their fee out of your compensation if you win the case. This is known as adamages-based agreement. In England and Wales, your solicitor ca
23、nt charge you more than 35% of your compensation if you win the case.If you are thinking about signing up for a damages-based agreement, you should make sure youre clear about the terms of the agreement. It might be best to get advice from an experienced adviser, for example, at a Citizens Advice Bu
24、reau. To find your nearest CAB, including those that give advice by e-mail, click onnearest CAB.For more information about making a claim to an employment tribunal, seeEmployment tribunals.The (lack of) air up there Watch mCayman Islands-based Webb, the head of Fifas anti-racism taskforce, is in Lon
25、don for the Football Associations 150th anniversary celebrations and will attend Citys Premier League match at Chelsea on Sunday.I am going to be at the match tomorrow and I have asked to meet Yaya Toure, he told BBC Sport.For me its about how he felt and I would like to speak to him first to find o
26、ut what his experience was.Uefa hasopened disciplinary proceedings against CSKAfor the racist behaviour of their fans duringCitys 2-1 win.Michel Platini, president of European footballs governing body, has also ordered an immediate investigation into the referees actions.CSKA said they were surprise
27、d and disappointed by Toures complaint. In a statement the Russian side added: We found no racist insults from fans of CSKA.Age has reached the end of the beginning of a word. May be guilty in his seems to passing a lot of different life became the appearance of the same day; May be back in the past
28、, to oneself the paranoid weird belief disillusionment, these days, my mind has been very messy, in my mind constantly. Always feel oneself should go to do something, or write something. Twenty years of life trajectory deeply shallow, suddenly feel something, do it.一字开头的年龄已经到了尾声。或许是愧疚于自己似乎把转瞬即逝的很多个不
29、同的日子过成了同一天的样子;或许是追溯过去,对自己那些近乎偏执的怪异信念的醒悟,这些天以来,思绪一直很凌乱,在脑海中不断纠缠。总觉得自己自己似乎应该去做点什么,或者写点什么。二十年的人生轨迹深深浅浅,突然就感觉到有些事情,非做不可了。The end of our life, and can meet many things really do?而穷尽我们的一生,又能遇到多少事情是真正地非做不可?During my childhood, think lucky money and new clothes are necessary for New Year, but as the advance
30、 of the age, will be more and more found that those things are optional; Junior high school, thought to have a crush on just means that the real growth, but over the past three years later, his writing of alumni in peace, suddenly found that isnt really grow up, it seems is not so important; Then in
31、 high school, think dont want to give vent to out your inner voice can be in the high school children of the feelings in a period, but was eventually infarction when graduation party in the throat, later again stood on the pitch he has sweat profusely, looked at his thrown a basketball hoops, sudden
32、ly found himself has already cant remember his appearance.童年时,觉得压岁钱和新衣服是过年必备,但是随着年龄的推进,会越来越发现,那些东西根本就可有可无;初中时,以为要有一场暗恋才意味着真正的成长,但三年过去后,自己心平气和的写同学录的时候,突然就发现是不是真正的成长了,好像并没有那么重要了;然后到了高中,觉得非要吐露出自己的心声才能为高中生涯里的懵懂情愫划上一个句点,但毕业晚会的时候最终还是被梗塞在了咽喉,后来再次站在他曾经挥汗如雨的球场,看着他投过篮球的球框时,突然间发现自己已经想不起他的容颜。Originally, this wo
33、rld, can produce a chemical reaction to an event, in addition to resolutely, have to do, and time.原来,这个世界上,对某个事件能产生化学反应的,除了非做不可的坚决,还有,时间。A persons time, your ideas are always special to clear. Want, want, line is clear, as if nothing could shake his. Also once seemed to be determined to do something
34、, but more often is he backed out at last. Dislike his cowardice, finally found that there are a lot of love, there are a lot of miss, like shadow really have been doomed. Those who do, just green years oneself give oneself an arm injection, or is a self-righteous spiritual.一个人的时候,自己的想法总是特别地清晰。想要的,不
35、想要的,界限明确,好像没有什么可以撼动自己。也曾经好像已经下定了决心去做某件事,但更多的时候是最后又打起了退堂鼓。嫌恶过自己的怯懦,最终却发现有很多缘分,有很多错过,好像冥冥之中真的已经注定。那些曾经所谓的非做不可,只是青葱年华里自己给自己注射的一支强心剂,或者说,是自以为是的精神寄托罢了。At the moment, the sky is dark, the air is fresh factor after just rained. Suddenly thought of blue plaid shirt; Those were broken into various shapes of
36、stationery; From the corner at the beginning of deep friendship; Have declared the end of the encounter that havent start planning. Those years, those days of do, finally, like youth, will end in our life.此刻,天空是阴暗的,空气里有着刚下过雨之后的清新因子。突然想到那件蓝格子衬衫;那些被折成各种各样形状的信纸;那段从街角深巷伊始的友谊;还有那场还没有开始就宣告了终结的邂逅计划那些年那些天的非
37、做不可,终于和青春一样,都将在我们的人生中谢幕。Baumgartner the disappointing news: Mission aborted. r plays an important role in this mission. Starting at the ground, conditions have to be very calm - winds less than 2 mph, with no precipitation or humidity and limited cloud cover. The balloon, with capsule attached, will
38、 move through the lower level of the atmosphere (the troposphere) where our day-to-day weather lives. It will climb higher than the tip of Mount Everest (5.5 miles/8.85 kilometers), drifting even higher than the cruising altitude of commercial airliners (5.6 miles/9.17 kilometers) and into the strat
39、osphere. As he crosses the boundary layer (called the tropopause),e can expect a lot of turbulence.The supersonic descent could happen as early as Sunda.The weatheThe balloon will slowly drift to the edge of space at 120,000 feet ( Then, I would assume, he will slowly step out onto something resembl
40、ing an Olympic diving platform.Below, the Earth becomes the concrete bottom of a swimming pool that he wants to land on, but not too hard. Still, hell be traveling fast, so despite the distance, it will not be like diving into the deep end of a pool. It will be like he is diving into the shallow end
41、. Skydiver preps for the big jumpWhen he jumps, he is expected to reach the speed of sound - 690 mph (1,110 kph) - in less than 40 seconds. Like hitting the top of the water, he will begin to slow as he approaches the more dense air closer to Earth. But this will not be enough to stop him completely
42、.If he goes too fast or spins out of control, he has a stabilization parachute that can be deployed to slow him down. His team hopes its not needed. Instead, he plans to deploy his 270-square-foot (25-square-meter) main chute at an altitude of around 5,000 feet (1,524 meters).In order to deploy this
43、 chute successfully, he will have to slow to 172 mph (277 kph). He will have a reserve parachute that will open automatically if he loses consciousness at mach speeds.Even if everything goes as planned, it wont. Baumgartner still will free fall at a speed that would cause you and me to pass out, and no parachute is guaranteed to work higher than 25,000 feet (7,620 meters).cause there -