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1、A CaseCase:an American businessman reviewing an important contract with his Japanese counterpart.A:weve got to work together.J:Hi.A:were gong to try for a 50-50 partnership.J:Hi.A:we will use American know-how and a Japanese work force.J:Hi.第1页/共24页ExplainUnderstanding of the cultural differences:Af
2、ter this exchange,the American executive might very well assume he has a hard and fast agreement,but on the Japanese part,no agreement was reached.When the Japanese says“Hi”,he simply telling the man across the table that he hears what he is saying.The Japanese are supreme team players,and one busin
3、essman would never make an agreement without first consulting other members of his team.第2页/共24页WhylDirect and Indirect Verbal Interaction StyleslPerson-Oriented and Status-Oriented Verbal StyleslSelf-Enhancement(凸显自我)and Self-Effacement(隐匿自我)Verbal StylesDifferent Cross-Cultural Verbal Communicatio
4、n Styles第3页/共24页Yes and NoHow to express yes and noHow to understand yes and no第4页/共24页Ways of Expressing“No”uBeing silent or showing a lack of enthusiasmuOffering an alternative.uPostponement.uPutting the responsibility on a third party or something out of control.uAvoidance.uGeneral acceptance of
5、an offer but giving no details.uDiverting and distracting第5页/共24页DirectIndirect第6页/共24页Direct Verbal Interaction Stylesin the direct verbal style,statements clearly reveal the speakers intentions statements are enunciated(阐述)in a forthright(直截了当的)tone of voice第7页/共24页“say what you mean”“dont beat ar
6、ound the bush”“get to the point”第8页/共24页Indirect Verbal Interaction Stylesin the indirect verbal style,statements tend to camouflage(隐蔽)the speakers actual intentions statements are carried out with more nuanced(有细微差异的)tone of voice第9页/共24页A:Were going to Mexico this weekend.B:What fun!I wish we wer
7、e going with you.How long are going to be there?A:Three days.(I hope shell offer me a ride to the airport.)B:(She may want me to give her a ride.)Do you need a ride to the airport?Ill take you.A:Are you sure its not too much trouble?B:Its no trouble at all.The following is a dialogue between Chinese
8、 speakers第10页/共24页A:Were going to Mexico this weekend.B:What fun!I wish we were going with you.How long are going to be there?A:Three days.(I hope shell offer me a ride to the airport.)B:(If she wants a ride,shell ask me.)Have a great time.A:(If she had wanted to give me a ride,she would have offere
9、d it.Id better ask somebody else.)Thanks.Ill see you when I get back.The following is a dialogue between a Chinese speaker and a U.S.American hearer.第11页/共24页Person-OrientedStatus-Oriented第12页/共24页Person-Oriented Verbal StylesIt emphasizes the importance of informality,role suspension,respecting uni
10、que and personal identities.Low-context cultures like U.S.Americans tend to use this kind of verbal style.第13页/共24页Status-Oriented Verbal StylesIt emphasizes the importance of formality,large power distance and honoring prescribed(规定的)power-based membership identities.Japanese tend to use it.第14页/共2
11、4页 It uses in parent-child interaction,superior-subordinate relations,and male-female interaction in many Latin American cultures.parent-child interactionmale-female interactionsuperior-subordinate relations第15页/共24页Self-EnhancementSelf-Effacement第16页/共24页Self-Enhancement Verbal StylesIt emphasizes
12、the importance of boasting about ones accomplishments and abilities.In performance review or job interview sessions第17页/共24页An American ad might begin,“A handsome,athletic male with a good sense of humorseeks a fun-loving partner”While in Japan,they tend to say,“Although I am not very good looking,I
13、m willing to try my best to work hard”第18页/共24页Self-Effacement Verbal Styles It emphasizes the importance of humbling oneself,concerning ones effort or performance,through:verbal restraintshesitationsmodest talkthe use of self-deprecation(贬低自我)第19页/共24页there are expressions for verbal humility:Its n
14、ot very tasty.Its nothing special.There is nothing special to offer you.Although I am not very good looking,Im willing to try my best to work hard.第20页/共24页 In Arab,if a person says exactly what he or she means without the expected assertion,other Arabs may still think that he or she means the oppos
15、ite.第21页/共24页 In a word,the tone of voice,the speakers intention,and the verbal content reflect our way of speaking,our verbal style,which in turn reflects our cultural and personal values and sentiments.SummaryHow to express yes and noHow to understand yes and nolDirect and Indirect Verbal Interaction StyleslPerson-Oriented and Status-Oriented Verbal StyleslSelf-Enhancement(凸显自我)and Self-Effacement(隐匿自我)Verbal StylesDifferent Cross-Cultural Verbal Communication Styles第22页/共24页A different language is a different view of life and thought!第23页/共24页Company L感谢您的欣赏!第24页/共24页