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1、Unit 2 Selling is what its all aboutLessonsTeam ProjectReviewAdditional ResourcesEXIT第一页，共117页。Unit 2 Selling is what its all about Lesson 1 Have you got what it takes?Lesson 2 How do you do it?Lesson 3 Sales have increased by 20%Lesson 4 Dealing with the customer Lesson 5 Dealing with complaints Le
2、sson 6 Buying and selling on the InternetEXIT第二页，共117页。Unit 2 Selling is what its all aboutAdditional ResourcesUnit TestReadingResourcesAdditional ActivitiesWritingResourcesGrammarResourcesEXIT第三页，共117页。In pairs or small groups,discuss these statements.a1.Selling is about sticking your foot in the d
3、oor and making a speech.2.To be a good salesperson it helps if you like people.3.It is essential to like what you are trying to sell.4.Selling is always fun.5.A salesperson needs to have a lot of initiative.In your notebook,make a list of the things that you think make a good salesperson.Then compar
4、e your ideas with a classmates.bn Lesson 1 Have you got what it takes?第四页，共117页。Read the text and evaluate your personality in terms of the characteristics mentioned.Then compare and discuss your ideas in pairs.cA suitable personality for the job We are all a mixture of different characteristics.A p
5、erson does not have just one type of personality or another,though people do show a tendency to be one way rather than the other.There are many ways to analyze personality.Here we will consider just four.The first,Type A personality tends to be highly driven and may be very competitive.Type As gener
6、ally like to get recognition for their achievements,they can be very independent,and they may also be direct and to the point.They are likely to be very focused,persistent,and decisive.第五页，共117页。While the Type B personality,like A,is quite extroverted,he or she is often much more sociable,and likes
7、to party and have a good time even while working.Types C and D,on the other hand,have a tendency to be quieter and more introverted.Type C people usually pay great attention to detail,love accuracy,and are dependable and loyal,while Type D people generally enjoy guidelines and stick to deadlines and
8、 schedules.In its own way,each personality type has characteristics that are valuable assets in a salesperson.第六页，共117页。Read the article again and find examples of the following types of expressions.dexpressions thatshow a tendency:tends to be,may be,show a tendency,generally like,can be,are likely
9、to be,have a tendency to be connectors thatindicate contrast:while,though,on the other handKey第七页，共117页。Use the following information to make sentences about each persons personality.Use expressions from Exercise d.eExample:Though Robert can sometimes be aggressive,at other times he can be very plea
10、sant.第八页，共117页。Robert aggressive at times/pleasant at other times_Chris likes a good time while working/capable of achieving a lot_Naomi generally very compassionate/very decisive and persistent_Mark careless sometimes/usually accurate and precise_Though Robert can sometimes be aggressive,at other t
11、imes he can be very pleasant.Though Chris generally likes a good time while working,he is capable of achieving a lot.Though Mark has a tendency to be careless sometimes,he is usually accurate and precise.While Naomi is generally very compassionate,she can be very decisive and persistent.Key第九页，共117页
12、。Listen to a talk about what makes a good salesperson.Number the points in the order they are mentioned.f1.be a good listener _2.pick up on a persons personality traits _3.like people and recognize their needs and wants _4.create an emotional link with the customer _5.sell products that you like _6.
13、recognize indecisiveness and help customers to make a decision _5426KeyScript31第十页，共117页。Look at these informal expressions from the first part of the talk and rewrite each one in more formal language.g1.sticking your foot in the front door _2.bullying your way into a home _3.conning the person _4.c
14、oughing up for a product _preventing someone from shutting the door forcing someone to let you into their housepaying unwillingly for a productdeceiving or cheating the personKey第十一页，共117页。Study the following phrasal verbs from the talk about salespeople.For each one,find a one-word verb with the sa
15、me meaning.h1.turn out _2.pick up on _3.build on _4.tune into _producenoticeunderstanduseKeyFrom what you have learned so far,write a short description of what makes a good salesperson.i第十二页，共117页。Speaker:In the traditional approach to selling,the salesman was someone who did it because he couldnt f
16、ind another job.Selling often meant sticking your foot in the front door,bullying your way into a home,or conning the person into coughing up for a product that they may or may not need like a set of encyclopedias for the children.These days the image of the salesperson has changed drastically and a
17、 lot of preparation and psychology have gone into turning out a good salesperson.Still it does help if you have certain personality characteristics before you start.A person whos able to quickly pick up on the personality traits of another and build on this insight to create an emotional link is lik
18、ely to succeed at sales.Such a salesperson recognizes the indecisiveness of a prospective customer and helps them make up their mind in favor of the product.Its important that the salesperson likes people and is able to tune into their different needs and wants.Its also important to be a good listen
19、er and pay attention to the value system of the customer.Its also a good idea to sell products that interest you as this makes selling easier.第十三页，共117页。n Lesson 2 How do you do it?In pairs,discuss the questions.a1.When was the last time you went shopping?2.What did you buy and why did you buy it?3.
20、Have you ever bought something you had not planned to buy?4.What was it that convinced you to buy on impulse?第十四页，共117页。1.Have you heard of Oxfam?_2.What size do you take?_3.Would you like brown or white bread?_4.Can you tell me where the organic produce is?_5.How much were you thinking of paying?_6
21、.Do you have Marjorie Owens latest novel in paperback?_Beside each question,put the letter of the correct response from the box.Then,in pairs,discuss where you might hear these conversations taking place.bfcdeabKeya.I was looking for something around$250.b.Im afraid we only have it in hardback.c.Yes
22、.In the next aisle,on your left.d.Usually a 6,but these look a little narrow.e.Yes.Its an aid organization,isnt it?f.Er.brown,please.第十五页，共117页。Role-play one of these situations in pairs.c第十六页，共117页。Complete the phrases or sentences with the verbs in the box.d check give help make reduce sign speak
23、work1.Can I _ with Geraldine Murray,please?_2.How can I _ you?_3.I _ for Telefast,a cost-cutting company._4.if theres a genuine way to help _ my phone bills._5.Can you _ me a quick explanation?_6.We have a special offer if you _ up this month._7.And if you _ international calls at off-peak times._8.
24、Can I just _ that I have your correct address?_helpworkgivereducespeaksignmakecheckKey第十七页，共117页。Identify the speaker of each sentence in Exercise d and write the numbers of the sentences in the chart.eKeysalesperson sentence#1,3,6,7,and 8prospectivecustomersentence#2,4,and 5Listen to the telephone
25、conversation to check your answers.fScript第十八页，共117页。1.If theres a way to help reduce my phone bills,._2.If you are interested,._3.If you make international calls at off-peak times,._4.If you want the free calls for a month,._Match each condition with the corresponding action.gKeyConditionActioncdba
26、a.you need to apply right away.b.there is a 40%reduction.c.count me in.d.just complete the application form and send it back.第十九页，共117页。In your notebook,write conditional sentences using the following clauses.h1.you want to save money/check prices in different stores2.you are happy with our offer/si
27、gn the contract and send it back3.you require a demonstration of our products/salesman happy to do so4.you shop online/save money5.you want to contact someone quickly/send an e-mailIf you want to save money,(you should)check the prices in different stores.If you are happy with our offer,(please/you
28、can)sign the contract and send it back.If you shop online,you will(probably)save money.If you require a demonstration of our products,our salesman will be happy to do so.If you want to contact someone quickly,send an e-mail.Key第二十页，共117页。Salesperson:Good morning.Can I speak with Geraldine Murray,ple
29、ase?Woman:Speaking.How can I help you?Salesperson:My name is William Cosgrave and I work for Telefast,a cost-cutting company that will reduce your phone bill by at least half.I hope this is a convenient time to talk.Woman:Well,I am a little busy right now.Whats it about?Salesperson:Oh,Im sorry.I hop
30、e you received the brochure we sent out on how to cut your phone bills in half.Woman:No,I didnt receive anything,but if theres a genuine way to help reduce my phone bills,count me in.Can you give me a quick explanation?第二十一页，共117页。Salesperson:Certainly.Its quite simple.I can send you information on
31、the different deals that we offer.If youre interested,just complete the application form and send it back.We have a special offer if you sign up this month.For just$6.99,you get all local calls free for one month and after that a 50%reduction on these calls.And if you make international calls at off
32、-peak times,there is a 40%reduction and a 25%reduction at busy times.Woman:Hmm.that sounds interesting.How do I sign up for this?Salesman:Just give me your address and Ill send out the information today.Remember,if you want the free calls for a month,you need to apply right away.Can I just check tha
33、t I have your correct address?第二十二页，共117页。n Lesson 3 Sales have increased by 20%Discuss the questions in pairs or small groups.a1.How often do you work with information presented in the form of bar charts or pie charts?2.What sort of information is typically presented in this way?第二十三页，共117页。Study t
34、he bar chart and answer the questions.b1.What is the overall trend in organic food sales?2.When did the greatest increase in sales occur?3.What can you say about the sales figures between 2001 and 2003?The overall trend is upward.It occurred between 1998 and 2001.There was only a very slight increas
35、e.Key第二十四页，共117页。ales of organic food are booming,with demand sometimesoutstripping supply.Sainsburys,which attributes a large part of its continued recovery to this sector,has decided to boost supply by taking out long-term contracts with dairy farms while they convert toorganic status.The supermar
36、kets sales of organic milk have grown74%in the last year,with the organic dairy market growingoverall by 62.9%.Organic sales account for 4.4%of Sainsburystotal sales.Other supermarkets have also reported dramatic increases in organic sales as consumers become more aware of health and more concerned
37、about where their food comes from.Waitroses organic food sales have increased by 20%in the year to January.It has a 17%share of the organic market but only 3.8%of the overall grocery market.Morrisons has seen their organic sales increase by 28%while Asda has reported growth in its organic sector of
38、12%,with aRead this 2006 report about the growth of UK organic food sales and answer the questions.cS第二十五页，共117页。noticeable broadening of the socio-economic groups that now purchase organic food.1.What is the significance for Sainsburys of the increase in sales of organic food?2.According to the rep
39、ort,why are more people buying organic food?3.What is particularly notable about Waitroses organic food sales?4.What trend has been observed in the type of people who consume organic produce?It is responsible for Sainsburys continued recovery.Because of increased awareness of health issues and consu
40、mers desire to know where food is coming from.They have increased by 20%.There has been a broadening of the socio-economic groups who buy organic food.Key第二十六页，共117页。Study these pairs of sentences.Then complete the table and add more examples of your own.dadjective+nounThere has been a dramatic incr
41、ease in sales.verb+adverbSales have increased dramatically.increase slightlygrow noticeablychange greatlyKeysharp declinesteady decrease great change第二十七页，共117页。In pairs,discuss(a)the benefits of using presentations in business,and(b)how you feel about giving presentations in front of an audience.e第
42、二十八页，共117页。Listen to the following advice about giving presentations and,for each point check the correct box.fKeyScript第二十九页，共117页。Listen to three short presentations and evaluate each one according to the notes in the previous exercise.Add any extra comments of your own.gDo some research into sale
43、s trends in a particular market in your country and prepare an oral presentation.hScriptPresentation 1_Presentation 2_Presentation 3_第三十页，共117页。Speaker:Today,I am going to give you some advice regarding what to do and what not to do when giving a presentation.Its important to remember that though yo
44、ur purpose is to inform and share with your audience,you should select what they can comfortably deal with in a single sitting and not overload them with minute details.The next thing you must ensure is that you arrive organized for your presentation with your notes in order.The content should be or
45、ganized in a logical way and you should inform your audience of this layout in your introduction.Make sure you do not wander into asides and unrelated comments.Stick to the main point.Also,its important to establish a good rapport with the audience and to make eye contact with your listeners.Dont sh
46、out or whisper,but speak clearly and loud enough for everyone to hear.Keep your voice at a comfortable speed.Finally,conclude by summing up the essential points and then ask if anyone has any questions.第三十一页，共117页。Presenter#1:Hi,everyone.Good to see you all here and thanks for coming along.I hope yo
47、u will find my topic interesting and not boring.Okay,lets start,shall we?Can you all sit down and listen,please?Right now,where are my notes?Hmm.theyre in a bit of a mess.Hang on a minute while I get organized.Presenter#2:Good afternoon,everyone!Welcome and thank you for coming along to the presenta
48、tion.Today,I would like to look at some recent trends in the sales of organic produce,especially through supermarket outlets.The talk will last about forty minutes and then we will have about ten minutes at the end for discussion,so please save your questions until then.Presenter#3:So,weve looked at
49、 how the Organix Company got started and we have considered one of their principal achievements.Before considering their other two important accomplishments,lets take a quick look at the management structure of the company.Now does anyone have any suggestions as to what those two other accomplishmen
50、ts are?第三十二页，共117页。n Lesson 4 Dealing with the customeraListen to a telephone call to a company that supplies furniture to large restaurants and hotels.Complete the notes about the order.Item Quantity ordereddouble beds single beds closets dressers order needed by 10203030May 15thScriptKey第三十三页，共117