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1、精选优质文档-倾情为你奉上绝密 考试结束前全国2012年10月高等教育自学考试电子商务英语代码：00888请考生按规定用笔将所有试题的答案涂、写在答题纸上。选择题部分注意事项：1. 答题前，考生务必将自己的考试课程名称、姓名、准考证号用黑色字迹的签字笔或钢笔填写在答题纸规定的位置上。2. 每小题选出答案后，用2B铅笔把答题纸上对应题目的答案标号涂黑。如需改动，用橡皮擦干净后，再选涂其他答案标号。不能答在试题卷上。一、词汇和语法（本大题共20小题，每小题1分，共20分）根据句子的意思选择一个正确的答案，错选、多选或未选均无分。1. My shoes are similar to _ you ha
2、d on yesterday.A. the one B. the one whichC. the ones what D. the ones2. _ more to be pitied than blamed.A. Uneducated are B. Uneducated isC. The uneducated is D. The uneducated are3. The lighter an object， the _it moves.A. freer B. more freelyC. more free D. freelier4. Ill go and see the exhibition
3、 as soon as I _ the recorder fixed.A. have got B. will have gotC. will get D. had got5. This book must _ next summer.A. publish B. have publishedC. be published D. have been published6. I often heard him _ that his family was well descended.A. said B. sayC. to say D. to be said7. They _out because t
4、he lights on.A. mustnt have gone B. may not have goneC. cannot have gone D. neednt have gone8. If we hadnt got everything ready by now， we _ a terrible time tomorrow.A. would have B. shall haveC. would have had D. should have had9. We are in a position _ we may lose a large sum of money.A. where B.
5、whenC. which D. that10. The editor and writer _ to join our seminar.A. is to be invited B. are to be invitedC. is to invite D. are to invite11. The officer _ his orders to the men by radio.A. reported B. transmittedC. communicated D. exchanged12. He soon _ his fortune.A. confused B. costC. paid D. c
6、onsumed13. Passing the English examination should _ your chances of getting the post.A. develop B. improveC. advance D. enhance14. Is there any _ of the word in Chinese？A. equal B. matchC. rival D. equivalent15. Although the wines vary， _ is quite good.A. medium B. usualC. average D. ordinary16. The
7、 clerk _ the judge by looking up related precedents.A. resisted B. assistedC. handed D. supported17. He _ all offers of friendship.A. recognizes B. disownC. repudiates D. punishes18. The government is _ a new education policy.A. expressing B. formulatingC. defining D. voicing19. Use your _， and your
8、e sure to achieve something.A. capacity B. intelligenceC. heart D. soul20. Einsteins new theory on optics changed _ scientific ideas about light.A. technical B. originalC. classical D. mechanical二、完形填空（本大题共10小题，每小题1分，共10分）从选项中选择一个最适合短文的选项，错选、多选或未选均无分。It is not surprising that people 21 ever associat
9、e Britain with wine and in fact it may astonish you to learn that grapes are grown 22 in England and nearly 200，000 bottles of wine were sold in 1975. 23 very new in growing grapes in Britain， in spite of the climate. The Romans planted the first vines about AD 300 and 24 a long time people always d
10、rank home-produced wines. What 25 the English wine industry was not so much a change in the climate 26 the fact that an English king， Henry II， inherited the Bordeaux area of France as part of his dominions during the twelfth century and the imported wine provided 27 of competition. The English wine
11、 industry did not disappear， however， 28 the sixteenth century， when the monks， who had been the main producers in the meantime， had their estates taken away by Henry VIII. The new owners let the vineyards die out. But now English people， probably 29 their memories of holidays by the Mediterranean，
12、drink more wine than 30 and the new industry is now developing at a modest but consistent rate.21. A. hardly B. almost C. nearly D. seldom22. A. wildly B. outwards C. in the open air D. in the wide23. A. It is nothing B. It is anything C. There is anything D. There is nothing24. A. during B. from C.
13、 since D. for25. A. rended B. developed C. abated D. destroyed26. A. lice B. for C. as D. that27. A. much B. many C. a great deal D. a large number28. A. as long as B. as far as C. since D. until29. A. because B. for C. because of D. due30. A. never B. no one C. all D. ever三、 阅读理解（本大题共10小题，每小题2分，共20
14、分）阅读下面的短文，从A、B、C、D四个选项中选出一个最佳答案填空或答题，错选、多选或未选均无分。Passage 1If we were asked exactly what we were doing a year ago， we should probably have to say that we could not remember. But if we had kept a book and had written in it an account of what we did each day， we should be able to give an answer to the
15、question.It is the same in history. Many things have been forgotten because we do not have any written account of them. Sometimes men did keep a record of the most important happenings in their country， but often it was destroyed by fire or in a war. Sometimes there was never any written record at a
16、ll because the people of that time and place did not know how to write. For example， we know a good deal about the people who lived in China 4，000 years ago， because they could write and leave written records for those who lived after them. But we know almost nothing about the people who lived even
17、200 years ago in central Africa， because they had not learned to write.Sometimes， of course， even if the people cannot write， they may know something of the past. For most people are proud to tell what their fathers did in the past. This we may call “remembered history”。 Some of it has now been writ
18、ten down. It is not so exact or so valuable to us as written history is， because words are much more easily changed when used again and again in speech than when copied in writing. But where there are no written records， such spoken stories are often very helpful.31. Why do we know very little about
19、 the central Africa 200 years ago？A. Because there was nothing worth being written down at that time.B. Because the people there ignored the importance of keeping a record.C. Because the written records were perhaps destroyed by a fire.D. Because the people there had not known how to write.32. “Reme
20、mbered history” refers to _.A. history based on a persons imaginationB. stories of important happenings passed down from mouth to mouthC. songs and dances about the most important eventsD. both B and C33. It can be inferred from the passage that we could have learned much more about our past than we
21、 do now if our ancestors had _.A. kept a written record of every past eventB. not burnt their written records in warsC. told exact stories of the most important happeningsD. made more songs and dancesPassage 2Curley says the most easily justified e-business investments are those that provide busines
22、s value and improve IT efficiency. One example he cites： peer-to-peer enabled e-learning， or distance learning facilitated by technology. This provides just-in-time instruction that can be more effective and efficient than traditional education-and uses the existing corporate IT infrastructure. “Thi
23、s makes the investment attractive to both the business and the information technology organization，” Curley says.What makes e-business investments the same as other IT investments？ Curley says its the need to understand the goals and the investments expected impact. Is the impact improved business e
24、fficiency， effectiveness or perhaps business transformation？But what makes e-business investments different？ For starters， there is the pace at which investments may need to be made. The faster you move， the less likely you are to have operational excellence. The key is getting everyone to agree on
25、the right tradeoff.Experts note healthy trends as a result of the economic downturn. Rather than blindly pouring cash into Internet divisions， for example， executives are recognizing that business is business - whether online or in person. They also recognize that all the returns arent obvious at th
26、e start.34. According to the first paragraph， peer-to-peer enabled e-learning is a justified e-business investment because _.A. it is the most profitable investment at present.B. it can provide business value and improve IT efficiency.C. it is just as good as traditional education.D. it is the most
27、effective and efficient way of education.35. In Curleys opinion， e-business investments are the same as other IT investments in that _.A. they both can improve business efficiency and effectiveness.B. they both can speed up the business transformation.C. their goals and intended influence need to be
28、 understood.D. they both can bring much profit to the investors.36. E-business investments are different from other IT investments in that _.A. e-business investments should be made at a slower pace.B. e-business investments should be made at a faster pace.C. the slower one moves， the more excellent
29、 operations he will get.D. the faster one moves， the move excellent operations he will get.37. In the last paragraph， “business is business” means that _.A. you cant expect to earn much money through e-business.B. e-business is not real business for them.C. you can pour much cash into e-business.D.
30、e-business and traditional business have much in common.Passage 3Have you ever been in a meeting while someone was making a speech and realized suddenly that your mind was a million miles away？ You probably felt sorry and made up your mind to pay attention and never have daydreaming again. Most of u
31、s， from earliest school days， have been told that daydreaming is a waste of time.“On the contrary，” says L. Giambra， an expert in psychology， “daydreaming is quite necessary. Without it， the mind couldnt get done all the thinking it has to do during a normal dayYou cant possibly do all your thinking
32、 with a conscious mind. Instead， your unconscious mind is working out problems all the time. Daydreaming then may be one way that the unconscious and conscious states of mind have silent dialogues.”Early experts in psychology paid no attention to the importance of daydreams or even considered them h
33、armful. At one time daydreaming was thought to be a cause of some mental illnesses. They did not have a better understanding of daydreams until the late 1980s. Eric Klinger， a professor of psychology， is the writer of the book Daydreaming. Klinger says， “We know now that daydreaming is one of the ma
34、in ways that we organize our lives， learn from our experiences， and plan for our futures Daydreams really are a window on the things we fear and the things we long for in life.”Daydreams are usually very simple and direct， quite unlike sleep dreams， which may be hard to understand. Its easier to gai
35、n a deep understanding of your life by paying close attention to your daydreams than by trying to examine your sleep dreams carefully. Daydreams help you recognize the difficult situations in your life and find out a possible way of handling them.Daydream cannot be predicted； they move off in unexpe
36、cted directions which may be creative and full of useful ideas. For many famous artists and scientists， daydreams were and are a main source of creative energy.So the next time you catch yourself daydreaming， dont stop. Just pay attention to your dream. It may be more important than you think.38. Da
37、ydreaming used to be considered _.A. very simple and direct B. unimportant or even harmfulC. a necessary part of thinking D. the result of an unconscious mind39. Compared with sleep dreams， _.A. daydreams are easier for us to understand.B. daydreams are not so easy for us to control and direct.C. da
38、ydreams help to develop an unconscious mind.D. daydreams help us to handle more difficult situations.40. The writer of the article thinks that _.A. Professor Eric Klinger has a better idea than L. GiambraB. daydreaming with an unconscious mind will do good to healthC. daydreaming is more helpful tha
39、n sleep dreamsD. many artists and scientists are famous because they have daydreams非选择题部分注意事项：用黑色字迹的签字笔或钢笔将答案写在答题纸上，不能答在试题卷上。四、单词汉译英（本大题共15小题，每小题1分，共15分）根据给出的汉语词义和规定的词类写出相应的英语单词。每词的第一个字母已给出。41. 报答，报偿，奖赏 n. & v. r_42. 技术员；工艺师 n. t_43. 放弃；遗弃 v. a_44. 分类；归类 v. c_45. 采访；访问，对进行面试 n. & v. i_46. 收入；岁入 n. r
40、_47. 转移；调动 v. t_48. 抵押 v. & n. m_49. 保证 v. & n. g_50. 尝试，试图，努力 v. a_51. 声称；认领 v. & n. c_52. 保留；保持 v. r_53. 流行；货币 n. c_54. 整理；安排v. a_55. 合同；契约 n. c_五、单词英译汉 （本大题共15小题，每小题1分，共15分）给出下列单词或术语的汉语意思。56. B2B57. account data58. intelligent search engines59. real-time communication60. information network61. cu
41、stomer service62. balance sheet63. web server64. strategic objective65. domain name66. market share67. Federal Express68. e-money69. information technology70. human resources六、英译汉 （本大题共5小题，每小题2分，共10分）阅读下面的短文，然后把划线的句子翻译成汉语。It has been a tumultuous time for dot-com start-ups. In fact， Gartner， Inc. es
42、timates that over 75% of e-commerce start-ups will end in failure. （71） While it is tempting to blame prevailing market conditions for this failure rate， the fact is that early planning ultimately determines the potential success or failure of a start-up. This whitepaper helps managers understand th
43、e characteristics that contribute to successful start-ups. （72） Importantly， this work also includes a valuable diagnostic survey that helps entrepreneurs quantify the strength of the business and identify problem areas.One thing is clear： There are a lot of ways for a new business to go out of busi
44、ness. （73） Loss of focus， an inability to fulfill customer orders or service， and a mismatch of top management with the corporate culture are but a few common reasons that businesses fail. To increase the chances of success， managers need to consider four crucial inputs：Management / People： The sing
45、le most vital component of any business， every start-up needs a skilled management team that can execute the business plan， adapt to changing environments， and attract and retain valuable staff.Market Opportunity： To succeed， a venture requires a business model that is adaptable， scalable， defensibl
46、e， and able to generate both revenue and profits. （74） In addition， management must recognize the companys market position and the potential of its ideas in the market.Funding： The ability of the venture to raise operating cash in order to establish profitability.Product and Service： This defines the demand for the product， including the degree to which it addresses customer needs and