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1、Business ProposalUniversity students innovative undertakingSpeaker:Li Siqihttp:/PrefaceUtopia Limited Liability CompanyNameService PhilosophyAlways at your serviceTeam PrincipleDevelopmentIdealCompany missionEnterprise culture PassionDevotionEfficiency ResponsibilityPrudent managementPremium service
2、sFaithful treatment Leading services in mental healthEverlasting effort creates UtopiasIntroductionContentProspect Analyse1Corporate Strategy2Core competitiveness3Financial Plan4Management Company5Prospect AnalysePsychological problems have become the top incentive of suspension and drop-out of scho
3、ol Psychological problem is the prime cause of suicide among university studentsthe lacking of social supporting system means no opportunities for overseas students to communicateMental Status QuoEvery two seconds,one dies of suicide The international market could also be compared as vacancy.With an
4、 increasing number of Chinese oversea students,we predict vast market space.the market capacity would be 576 millionFirstmover advantagethe market capacity would be more than 1.12 billionProspect AnalyseDomestic marketAnalysis of EnvironmentForeign marketThe industry will grow rapidly and eventually
5、 become a fixed market in the next 3 to 5 years.Market trends5Prospect AnalyseParks,Psychological Consultations,Pubsnone of them could combine entertainment with psychological alleviation.A Crying bar and Emotion catharsis bar These bars focus on alleviation of pressure temporarily and fail to solve
6、 psychological problems.craft brother competitionintertype competitionWelcomeToUtopiaAnalysis of competition6Corporate Strategy4P principle7Corporate StrategyPRICEPROMOTIONPLACEPRODUCT8Cathartic method of emotion:Crying bar、Laughing bar、Talking bar、Cooling down barPsychological relaxation:Cafe、Chat
7、room、populace BBSProfessional psychological consultation:Meditation room、Psychological consulting roomProvide services in university townCorporate StrategyDATA ACCESSIBILITYINTELLIGENCEACCURATEPRECISION,DETAILProduct9Network PlatformDirect MarketingCampus CooperationCorporate StrategyDATA ACCESSIBIL
8、ITYINTELLIGENCEACCURATEPRECISION,DETAILPlace10Corporate StrategyDATA ACCESSIBILITYINTELLIGENCEACCURATEPRECISION,DETAIL1.The service for ordinary consumers:Market survey and analysisVarious types of product costs and the expected profit marginsComparing our price with othersCombining the companys ear
9、nings goals with the first three points2.The service for the studentEstablishing long-term cooperation with university1.Student will receive the half-profit consumer pricing modelsPrice11Corporate StrategyDATA ACCESSIBILITYINTELLIGENCEACCURATEPRECISION,DETAILPromotionAdvertisingSponsoringNetwork Pla
10、tformSMS PlatformAnnual Activities12ContentProspect Analyse1Corporate Strategy2Core competitiveness3Financial Plan4Management Company513Core competitivenessThe competitive advantage of competitorsAdvantage compare with Entertainment-oriented sitesAdvantage compare with Craft brotherAdvantage compare
11、 with professional psychological treatment roomCore competitivenessThe Competitive Edge of UtopiaTeaching with entertainmentModel Offering internships andsetting up a scholarship for undergraduateHuman resource competition1 Direct sales focusing on consumers2 Cooperation with universities3 Company w
12、ebsiteMulti-channel competition Unfixed service model and unlimited innovation are the key of competitive edges of Utopia.DifferentiationFirst-mover advantangeCooperation with universityBrand effect 15Core competitivenessThe Competitive Edge of UtopiaModelAttractivetostudentsintheuniversitytowns Act
13、 according to actual circumstances Abreaction positively rather than passively Cooperationwithuniversities Campus brand Psychological servicesEntertainmentTeaching16Financial PlanInvestmentRisk&profit17Financial PlanInvestmentTotal market value 80 millionInitial stageSecond stageThird stageForth sta
14、geTotal market value 300 million Total market value 12.8 million Total market value 5.5 millionListed18Financial PlanRisk添加标题Risk of MarketSubstitutes&Similar ServicesDemander is closenessThe project is a one-time,reusable,low-cost and high-profit investment.Listed in Hong Kong or the Mainland Small
15、 Business ListingSell the Company through RestructuringFinal developmentThe rate of return stays above 80%when the profit ranges within 20%the annual dividend can be as high as 50%of the net profit.Risk of Investment19Management Company20Management CompanyThe structure of managementPARTIIPARTIIPARTI
16、IChair manManagerVice-managerVice-managerSales&design departmentFinancialdepartmentHRdepartmentLegaldepartmentInformationdepartmentSale promotiondepartment21Management CompanyIncentive systemBusiness ModelPerformance evaluation The“352”method of evaluation“3”Category of index“5”Level of performance
17、of each position“2”Classes of index“the gold handcuff”for the seniors“Silver-ladder”for the middle levelTo fulfill the promises in timethe system of membershipTo establish an effective process of safety managementNon Disclosure Agreement of customer information22ConclusionA huge potential market1Coo
18、peration with university2Various service to attrctive customer3Innovation model:teaching with entertainment4one-time,reusable,low-cost and high-profit investment523Our TeamOur TeamShen Ting Fu Bin Tian JieLi Siqi Liu Ying Gong Hang Welcome to join in our teamTheme Club UtopiaUnversity of Science&Technology Beijinghttp:/http:/Thank youPPTPPT宝藏致力于优秀的宝藏致力于优秀的pptppt分享分享PPT模板下载 http:/ http:/ http:/ http:/