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1、第1页/共16页第2页/共16页CONTENTSCONTENTSDefinition of mindset and why differences appearDefinition of mindset and why differences appearDifferences between Chinese and Western thinking modesDifferences between Chinese and Western thinking modesAdvertisements of different thinking waysAdvertisements of diffe
2、rent thinking waysConclusionConclusion第3页/共16页DefinitionMindsetMindset(思维）思维）means a nation or a regionmeans a nation or a region,in in the long-term process of historical developmentthe long-term process of historical development,formforms s a habit of thinking and thinking program a habit of think
3、ing and thinking program.It.It is is a a deep core of the national culture.deep core of the national culture.Due to different geographical environment,Due to different geographical environment,production and historical backgrounds,cultural production and historical backgrounds,cultural traditions,ph
4、ilosophical thinking,and language traditions,philosophical thinking,and language factors,eastern and western ways of thinkingfactors,eastern and western ways of thinking，in in general,have different features,even in a country general,have different features,even in a country or between countries in
5、the West or in the East or between countries in the West or in the East will have thinking ways of different will have thinking ways of different characteristics.characteristics.第4页/共16页Differences between Chinese and Western thinking modes There are many differences between China and the There are
6、many differences between China and the West,and the fundamental one is the difference West,and the fundamental one is the difference between their thinking modesbetween their thinking modes.p东方人好曲线东方人好曲线,西方人好直线。西方人直线思维西方人好直线。西方人直线思维,喜欢开门见山喜欢开门见山;中国人曲线中国人曲线思维思维,习惯迂回。习惯迂回。p西方重解析西方重解析,东方看整体。东方文化体系的思维模式
7、是综合的东方看整体。东方文化体系的思维模式是综合的,而西方则是分而西方则是分析的。析的。p东方人偏模糊东方人偏模糊,西方人偏精确。比起西方人来西方人偏精确。比起西方人来,东方人的思维方式更有整体性东方人的思维方式更有整体性,东方人会本能地更注重来龙去脉。与东方人相比东方人会本能地更注重来龙去脉。与东方人相比,西方人似乎更善于集中注西方人似乎更善于集中注意力意力,也更具有分析性。也更具有分析性。第5页/共16页Example One Lihua made a pen friend with an American.He usually gets annoyed because the frien
8、d always mentioned his problems at the very beginning,and put polite greetings afterwards.To keep psychological balance,he has to read those American letters from the back.On the contrary,the American usually gets confused when he firstly read Lihuas letters,because there are always small talks befo
9、re he finally mentions his key points.The American also read his Chinese friends letters from the back.第6页/共16页Example Two An American psychologist has done an experiment recently.The experimenter let the Chinese and the American watch an underwater videography respectively,and when they finished,th
10、ey should tell the experimenter what they had seen.The psychologist found that the American put their eyes directly to the brightest and the fastest moving objects such as the three salmons.As for the Chinese,they tend to say that they had seen a river,the blue water,rocks in the river,and finally t
11、hey mentioned there was fish.Generally speaking,Chinese found twice times of information of the Americans.第7页/共16页 Where on earth do differences lie in between the two？第8页/共16页 Dialectical thinking(辩证思维）is usually used to descibe the Eastern,especially Chinese.Chinese dialectical thinking includes t
12、heory of change（变化论）,paradoxes（矛盾论）and moderation（中和论）.According to the theory of change,the world is always changing,there is no eternal right or wrong.According to the Contradiction theory(矛盾论）,everything is considered to be composed of the opposite of contradiction.No conflicts,no objects.Moderat
13、ion means that there is an appropriate degree of rationality to everything.As for Chinese,moderation has become one of their characters.第9页/共16页 Logical thinking or analytical thinking is usually used to describe the Western,especially Euramericans(欧美人欧美人）.The western logical thinking emphasizes thr
14、ee characters of the world which includes the identity of the world,non-contradiction and anti-neutralism.The Western way of thinking is also called analyzing thinking,they dont like make compromise and be harmonious when considering problems ,but prefer to separate things from a whole,logically ana
15、lyze the characteristics of the essence of things.第10页/共16页Identity means that the essence of things will not change,one thing always remains the same.Non-contradiction believes that it is impossible for a statement to be right and wrong at the same time.Anti-neutralism lays stress on the correctnes
16、s of an issue,which tells people that a matter can be just true or false,and there is no version as neutrality.第11页/共16页AdvertisementsAdvertisements of different thinking waysof different thinking ways中国的思维具有阴柔(feminine)偏向,含有艺术家的素质,力求图善，重伦理道德(Ethics)、安邦治国,是“大一统”思想,热衷于对天地人作比附,以解释政治、社会、伦理、人生的种种问题，思维带有
17、模糊性思维带有模糊性中国思维方式的广告多属于“高语境”(high register)语言,不把每一点都明白无误地讲出来,许多意思包含在语境之中。引人深思、发人联想。如：饭店食全食美,食新食异海鲜城汇四海品味,聚五洲宾友四通电脑与你携手共创未来第12页/共16页西方的思维具有阳刚(masculine)偏向,含有科学家的素质,力求图真,重探索自然、重求知、重理性,借助逻辑分析和证实的手段获得对认知对象的精确认识,采用演绎（deductive)和归纳(inductive)的方法,不断推出新的科学体系。西方思维方式的广告语言多属于“低语境”(low register)语言往往直白清晰、重点突出。如：假
18、日旅馆集团消费低廉,享受豪华希尔顿饭店美国商界的共同住址埃塞克斯饭店面对中央公园您在曼哈顿也能看见森林。第13页/共16页Conclusion Personally speaking,although there are differences between the two kinds of thinking modes,we cannot say which one is better.They both have their own unique feature.We should know the advantages of the both,and try to attain the good sides.As for each individual,one thousand readers,there are one thousand Hamlet.Everyones mindset is unique.Yet,we should try best to avoid the weakness of our own thinking,thinking out of box,and learning from others strong points.第14页/共16页第15页/共16页感谢您的观看！第16页/共16页