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1、Project 1Developing an ad campaign浏阳三中 叶青Advertisements are an important part in our daily life Lead-in From the two groups of pictures,we can see that ads can be seen everywhere and they are playing a very important part in our daily life.Listen and understand1.What is an ad campaign?2.What media c
2、an you use in an ad campaign?3.What questions should we first consider?An ad campaign is a planned programme ofadvertisements using various kinds of ads to reach a certain audience.We can use different kinds of media,including posters,newspapers,magazines,radio and television.1.Who is the audience f
3、or your ad campaign?2.What do you want your ad campaign to say?3.How do you reach your audience?Main idea of each paragraphPara.1Para.2Para.3Para.4the definition of an ad campaign/what an ad campaign meansthe target audience and how to determine the target audiencewhat the ad campaign sayshow to rea
4、ch the target audienceKeKelian P21 Fill in the blanks in the table in Ex.1 Passage 2:Read and understand 1.Why is anti-smoking chosen as the subject of the ad campaign?2.What is the main aim of the anti-smoking campaign?Every year millions of people around the world die due to smoking,which causes g
5、reat damage to the welfare of the people.There are huge numbers of smokers in Asia.The main aim is to discourage young people from smoking.Read and understand 3.How can high-school teenagers be convinced not to start smoking?We will educate them about the bad effects of smoking and how smoking affec
6、ts those people around them.We will show how smoking is not cool or attractive,etc.KeKelian P21 Fill in the blanks in the table in Ex.2Language pointsPhrases:1.have in mind 2.figure out 3.get sb.to do sth.4.determine to do sth/be determined to do 5.in advance 6.appeal to sb.(for sth.)7.in order to d
7、o/so as to do sth.8.react to sth.考虑考虑,心中想到心中想到弄清楚弄清楚 让某人做某事让某人做某事 决定做某事决定做某事 提前提前 呼吁呼吁/迎合迎合 为了做某事为了做某事对对做出反应做出反应 9.care about 10.be concerned with/about 11.be interested in 12.get sth.across 13.put together 14.an approach to(doing)sth.15.depend on关注关注 与与有关有关;关关注注;对对感兴趣感兴趣 表达表达 组织组织 做某事的方法做某事的方法/途径途径
8、 取决于取决于;依靠依靠P19 16.due to 17.result in 18.cost sb.sth.19.cause/do damage to sth 20.huge numbers of 21.choose sth./sb.as 22.discourage sb.from doing sth.由于由于导致导致使某人花费使某人花费/失去某物失去某物对对造成损伤造成损伤选择某人选择某人/物为物为大量的大量的阻止某人做某事阻止某人做某事 23.convince sb.of sth convince sb.to do sth 24.urge sb.to do sth.25.provide s
9、b.with sth.26.inform sb.of/about 27.be aware of 28.shock sb.into doing sth.29.die from/of 30.all too soon 31.be related to使某人相信使某人相信说服某人做说服某人做督促督促/力劝某人做力劝某人做给某人提供某物给某人提供某物通知通知/告诉某人告诉某人意识到意识到使某人震惊于使某人震惊于死于死于太早太早,过快过快与与有关有关Sentence structure:1.When planning a public welfare campaign,you may want to as
10、k yourself =When you plan a public welfare Practice:1).When _(ask)about the possibility that Justin was taken by aliens,the detective told the journalists2).If _(breathe)in,they can result in illness or even death.3).While _(cross)the road,you can be never too careful.askedbreathedcrossing1.We all k
11、now that,_,the situation will get worse.A.not if dealt carefully with B.if not carefully dealt with C.if dealt not carefully with D.not if carefully dealt with2.Generally speaking,_ according to the directions,the drug has no side effect.A.when takingB.when taken C.when to take D.when to be taken2.I
12、n order to determine(line 10)determine:decide firmly/find outEg.We havent determined when to leave.Can you determine the meaning of the word?determine on/upon:resolveEg.We determined on an early start.determine to do sth.He determined to learn French.determined:adj.be to do sth.Im determined to succ
13、eed.We _ _ _ adopt his suggestion.are determinedto 3.It is important to figure out what you want to tell the audience and what you are trying to get them to do.4.It is very important to know your audience so you can create the right message for the right people.5.It is time to decide what you want t
14、he audience to know or think about.6.This is why we have chosen anti-smoking as the subject of our ad campaign.Translate:这就是为什么我们选择这幅图作为我们的标志。This is why we chose this picture as our logo.be concerned with(line 23)be concerned with:be aboutHer latest article is concerned with Taiwan Issues.Mr Zhang
15、is much concerned with the disabled.concern:V.affectThe loss is serious for all concerned.N.Its no concern of mine.What are your main concerns as a writer?as far as sb/sth.concerned:就某人就某人/事而言事而言Ex.We _ _ _ _ his safety.(都关心）都关心）areallconcernedwithCan you make a sentence?5.what approach you want to(
16、line 28)approach n.waysWe can try a new approach to language ing near toAt her approach the children ran off.Approach e near/get close toAs you approach the town the first building you see is the church.I find him difficult to approach.Identify different meanings of approach.a With the approach of n
17、ight,it became colder and colder.b The approach to the city was blocked.c The time is approaching when they will leave for London.d Did he approach you about helping him with his homework?=with the night falling down夜幕降临夜幕降临=way to去城里的路去城里的路=coming near 时间快到了时间快到了=go to 找找你你 whether we will go for a picnic _ _ the weather.A.depend on B.depends on-How much can you get a month?-_.Generally,at least$1000 a month.A.Its depend.B.its none of your businessC.It all depends.