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1、3.1 Business topic:Starting a businessVocabulary:Types of businessVocabulary:Types of businessSpeaking:Discussing a scheduleSpeaking:Discussing a scheduleReading:We wanna hold your handReading:We wanna hold your handListening:Advices on franchisesListening:Advices on franchises&Planning a seminar&Pl
2、anning a seminar第1页/共25页Here are three different ways to start your own business.Work in pairs and think of one advantage and one disadvantage for each approach.Sale trader you are self-employed and set up the business on your own.Partnership you are self-employed and start the business with another
3、 person.You are both equally liable.Franchise you buy a license to trade under the name of the franchiser and you benefit from the franchisers expertise.Vocabulary:Types of business第2页/共25页Advantage Disadvantage Sole trader You take all the profit If you go bankrupt,You lose everything partnership Y
4、ou share the pressure You might disagree on strategy Franchise The business model is given to you so there is less trick.Part of your profits goes to the franchiser.第3页/共25页 Reading1.The table below lists things to 1.The table below lists things to remember if you are setting up a new remember if yo
5、u are setting up a new business as a sole trader.Read the article business as a sole trader.Read the article and complete the right-hand column.and complete the right-hand column.Setting up your own business Becoming a franchiseegood if you have plenty of business experiencevery high-riskmany new bu
6、sinesses fall(nine out of ten)suits people who dont like to follow rulesfor very independent peoplehas the potential ti become a franchise 第4页/共25页 We wanna hold your hand Take a big piece of business sense,add some entrepreneurial spirit and voila!You have a franchise.Starting up a franchise could
7、be a very clever move for those who want to run their own show but dont have the experience or the desire to set up in the dangerous and often short-lived world of the sole trader.But its vital to know what youre getting into.Franchising is the granting of a license by one person(the franchisor)to a
8、nother(the franchisee)which entitles the franchisee to trade under the trademark or trade name of the franchisor and to make use of an entire package.So is the main concept behind a franchise that of a compromise between setting up on your own and working for a company?Absolutely not,says Dan Archer
9、,head of marketing at the British Franchise Association.Thats a ludicrous over-simplification.It is running your own business,but its taking away some of the risk and bringing in the support of other people.He points out that only 0.9%of franchises fail,compared with the majority of individually own
10、ed businesses.第5页/共25页 But being a franchisee is unlikely to satisfy the most entrepreneurial.It doesnt suit people who dont want to follow the system.William Ewbank,the head of franchise sales at Dominos Pizza,says,If youre massively entrepreneurial this isnt for you.Its a discipline,a club with ru
11、les.There is some independence-our franchisees can charge their own prices although were strict on menu content.Its running a business with help.Astrid Patil,a new Dominos franchisee,abandoned a career as a solicitor to set up a franchise with her husband.The way she reasons it is this:Rather than p
12、utting all your time and effort into working for someone else,put it into your own business.Leaving a well-paid,well-respected profession to run a pizza shop at the age of 31 has worked for Patil.Theres a good profit margin and the business has seen growth.Of course if you do decide to go it alone a
13、nd start a business from nothing,you could always branch out into franchising.Archer says there is now a growth in the number of younger companies that are trying to launch new franchises.An incredible number of individuals are coming in at a younger age with lower capital,getting a return and inves
14、ting in bigger ventures.If the initial fee can be raised its an ideal opportunity to stretch those entrepreneurial wings.Back第6页/共25页Tags that can end misery of lost luggage Globalbagtag was(0)set up six years ago by husband-and-wife team Chris and Alison Truelove on their return from a holiday in A
15、ustralia.The couple decided to(1)_ G,which sells secure tags which travelers attach to their luggage.They started to(2)_ 9.95 per tag in the first year,followed by a 2.95 subscription(3)_ for the following years.Customers activate the tag online with their home address on an online database.If lugga
16、ge is lost,the person who finds it can log on to the Globalbagtag website and report the missing items.Mr.Truelove said:“We have seen a huge(4)_ in orders as travelers realize they cannot rely on the airlines to look after their bags.It is actually a very simple(5)_,Globalbagtag is now planning to(6
17、)_ into stickers for items including mobile phones,MP3 players,key and laptops.”2.Now read about another small business.Complete the text with the underlined words in bold from the article on franchising on page 26.set up concept charge launch branch out growth fee第7页/共25页 Listening 1 Advice on fran
18、chisesYou must be someone who likes to follow rules and have support from othersChoose a strong band and something you are interested inYou need start-up capital 1.Listen to a trainer doing a seminar on being an entrepreneur.What advice does the trainer give?第8页/共25页1.In general _ _ _ you are thinki
19、ng of.2._,_ _ make sure that the bands are strong.3._ _,making and selling pizzas might be profitable but4.I _ _ you need to like hard work.5._,_ the money.You 2.Listen again to the talk.Write in the missing expressions第9页/共25页Listening 2 Planning a seminar 1.Listen to a message on a voicemail about
20、 a seminar.Complete the information on this message pad.Business Circle Conferencing Name:Mr.Ray(1)_ Name of event:(2)_ He cant come to the buffet on(3)_ because his train doesnt arrive until after(4)_.Please send the schedule to his email which is(5)_.NauntonLaunching your business onlineSunday eve
21、ning9:第10页/共25页Listening scriptsRecorded message:Thank you for calling Business Circle Conferencing.Please state your name and address.Then give the name of the event youd like information on and we will send it to you immediately.Please speak after the tone.Ray:Hello.This is Mr.Ray Naunton.Thats N-
22、A-U-N-T-O-N.Im coming to the event next week called Launching your business online and so youve already got my details.Anyway the reason Im calling is that I wont be able to arrive in time for registration and the buffet on the Sunday evening.My train doesnt arrive until nine fifteen,so Im going to
23、take a taxi straight to the hotel.So I probably wont get to the training centre until Monday morning.I hope thats OK.Anyway its just to confirm that I will be there for the course.Oh,and could someone send me the schedule for the two days?You can email it to me at r dot naunton at worldsyouroyster d
24、ot com.Worldyouroyster is all one word.Thats w-o-r-l-d-s-y-o-u-r-o-y-s-t-e-r.And all in lower case.Thank you.第11页/共25页 2.Vanessa and Kirsten are in charge of organizing the seminar at Business Circle Conferencing.Vanessa calls Kirsten to confirm the final arrangements.Add the missing information to
25、Vanessas notes.NotesLaunching your business online 3 pm:Security(1)_.4.30pm:people with buffet arrive to(2)_.(3)_:I arrive.Number of delegates:(4)_.Registration and buffet ends at about(5)_.are opening the room at 3set up4 pmtwelveseven第12页/共25页Speaking：Discussing a schedule You and your partner are
26、 in charge of a training event.Here is the schedule to email out to all participants.New and business:a Seminar for Young Entrepreneurs Monday 15th February 9.00-9.30 Registration and coffee 9.30-11.00 Introduction and talk:A good idea does notnecessarily make money.Speaker:Fiona Brewster 11.30-1.00
27、 Workshop and mini-presentations by each participant 1.00-2.00 Lunch 2.00-3.00 Talk:Online businesses the myth and the truthSpeaker:Laszlo Reiner.3.305.00 Workshop:Title to be confirmed.第13页/共25页However,before you confirm these details,read some correspondence and make any changes and notes on the s
28、chedule.Finally,meet with your partner to discuss and confirm the final version.From:r.thornethorneconsultants.bizSubject:workshopThank you for inviting me to run a workshopon the 15th.I am delighted to confirm that Iwill be able to attend.I would like to suggestthe title:You might want it but does
29、yourcustomer?It will be about targeting thecustomer and improving service.Does thatsound OK?Im currently available eithermorning or afternoon.Please confirm asap.RegardsRTTELEPHONE MESSAGE Fiona Brewster called.She has aproblem with speaking on the 15th.Shes going to be late so asked tospeak later i
30、n the day.Can you changeher session?Maybe to later in themorning or the afternoon?Student ASecurity just said theyprobably wont be openingthe building until 9.15 on the15th.Its a problem withstaffing!第14页/共25页TELEPHONE MESSAGE Laszio Reiner called to confirm histalk.His flight lands at 8.30 onSunday
31、 evening.Will you be meetinghim?By the way,he seems to thinkhes speaking for two hours not one.He also said it isnt really a talk more of a discussion and workshop.Can you let him know?Subject:another change!HiI rang earlier and left a messagesaying Id be late and couldnt dothe morning session.Actua
32、lly Ican now but it will have to be midmorning.Then I definitely have toleave after lunch.Sorry to changethings around like this.FionaThe company doing the buffeton Monday have made a mistake.They cant guarantee 1 pm.Doyou mind if its 1.15?Student B第15页/共25页3.2 Business skills:Leaving&taking message
33、sWriting Writing Taking notes and messagesTaking notes and messagesListening Listening Leaving messages Leaving messagesSpeaking Speaking Leaving a voicemail message Leaving a voicemail message第16页/共25页电话留言电话留言 在日常商务活动中，打电话时对方不在是经常地事情。如果对方不在，需要请人帮忙留言或者录音留言，一定要简短，切忌长篇大论的留言。*电话留言的格式 英语电话留言（Telephone M
34、essage）包括五部分：（1）发话者（From）；（2）收话者（To）；（3）日期（Date）；（4）时间（Time）；（5）留言内容（Message）。有时，最后可以出现记录人签名。*电话留言的特点 电话留言条最根本的特点就是内容必须言简意赅，切忌冗长。即写电话留言条时，行文要简明扼要，通俗易懂，将发话者的意思清楚明白地表达出来。第17页/共25页Listening:Leaving messages1 _2 _3 _4 _5 _A to ask for permissionB to complain about a mistakeC to confirm something is OK D
35、 to request informationE to offer informationF to cancel arrangementsG to request helpH to change a bookingDHBGC第18页/共25页2.Look at stages 1-7 for leaving messages.Listen to each of the messages again and tick the stages each caller follows.第19页/共25页Answers第20页/共25页3.Match the following expressions t
36、o stages 1-7 in exercise 2.Write the number of the correct stage next to each expression.0 Hello,this is a message for _A Its _B You can email me at r dot _C The reason Im calling is that _D Its with regard to _E This is _F So thats M as in Madrid _G You can get me any time between _H Could you call
37、 me back?_I Its P for Paris _J Call me on 0207._K Ill be in the office tomorrow._L Id be very grateful if youd return my call _ 1 say who the message is for2 say who you are3 give the reason for calling4 spell any difficult words5 request a return call6 leave your contact details7 say when you will
38、be available第21页/共25页其他常用的电话留言句型：（1）Just a minute.Ill get a pen.请等一下，我拿支笔。（2）Ill let him know,Mr.Brown.（3）No.I really need to talk to him personally.（4）would you like to lave a message on his voicemail,then?（5）Hold on and Ill transfer you.稍候，我会帮您转接过去。（6）Im not available to take your call,but please
39、leave your name,number and a brief message.（7）Please call me at 556-3243 when you get back.第22页/共25页Writing:Taking notes and messages0.Hello.This is Michael James speaking and this is a message for Lelia.Michael James called for Lelia.(4 words)1.Id be grateful if you could return this call on my hom
40、e number.Call him back _ _ _ _.(4 words)2.I am calling to inform you that the next meeting is on he 23rd.Please note _ _ _ _ _ _ _ _.(8 words)3.Would you mind checking and letting me know the final dates?Please confirm _ _ _.(3 words)4.I just wanted to say that Im sorry for any confusion.He apologiz
41、ed _ _ _.(3 words)1.Read what people say in 1-9 and write messages.Usewords from the spoken message.on his home numberthat the next meeting is on the 23rdthe final datesfor any confusion第23页/共25页5.The client is asking if it would be possible to put the meeting back.He called about postponing _ _.(2
42、words)6.If you have any further questions,dont hesitate to call me.Feel free _ _ him.(2 words)7.I was hoping we could bring the interviews forward.Is that possible for you?Are you able to _ _ _ _?(4 words)8.Can you let me know if you are available to join us later?Let her know if you can _ _ _.(3 words)9Iam telephoning with regard to order number 01-X33.I am not happy about it,Iam afraid.Shes complaining about _ _ _.(3 words)the meetingto callbring the interviews forwardjoin us/them laterorder number 01-X33第24页/共25页感谢您的观看！第25页/共25页