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1、大学英语公众演讲Chapter 8 Analyzing your audience电子课件Analyzing your audienceContent Opening discussion Appreciating the speech Practice Building a deeper understanding The goals of this lecture Critical thinkingOpening DiscussionWWhat questions do you think a speaker should include in an audience analysis?W
2、hy do you think a good speech must be audience-centered?The audience is one factor influencing your speech content.What are other factors?After successfully completing this unit,you should be able to:understand the importance of analyzing your understand the importance of analyzing your understand t
3、he importance of analyzing your understand the importance of analyzing your audience.audience.audience.audience.understand differnt factors involved in audience understand differnt factors involved in audience understand differnt factors involved in audience understand differnt factors involved in a
4、udience analysisanalysisanalysisanalysis make appropriate adaptations based on audience make appropriate adaptations based on audience make appropriate adaptations based on audience make appropriate adaptations based on audience anlysisanlysisanlysisanlysis conduct an audience analysis for your next
5、 speechconduct an audience analysis for your next speechconduct an audience analysis for your next speechconduct an audience analysis for your next speechTo become audience-centered speakersReasons for doing audience analysisTo adapt appropriatelyTo become audience-centered speakersTo ensure that au
6、dience would be interested To ensure that audience would be interested To ensure that audience would be interested To ensure that audience would be interested in our speech,good speakers should in our speech,good speakers should in our speech,good speakers should in our speech,good speakers should g
7、enerally understand what the audience generally understand what the audience generally understand what the audience generally understand what the audience think and believe by having analyzed their think and believe by having analyzed their think and believe by having analyzed their think and believ
8、e by having analyzed their understanding of the topic,education understanding of the topic,education understanding of the topic,education understanding of the topic,education level,interests,and beliefs.level,interests,and beliefs.level,interests,and beliefs.level,interests,and beliefs.To adapt appr
9、opriatelyTo communicate in a better way with the audience,a To communicate in a better way with the audience,a To communicate in a better way with the audience,a To communicate in a better way with the audience,a good speaker should strive to make some good speaker should strive to make some good sp
10、eaker should strive to make some good speaker should strive to make some adaptations.adaptations.adaptations.adaptations.However,adaptation is not appealing to the However,adaptation is not appealing to the However,adaptation is not appealing to the However,adaptation is not appealing to the audienc
11、e at all costs.audience at all costs.audience at all costs.audience at all costs.Say,the speaker should neither sacrifice his/her Say,the speaker should neither sacrifice his/her stance to cater an audiences needs by saying what stance to cater an audiences needs by saying what the audience would li
12、ke to hear,nor compromise the audience would like to hear,nor compromise his/her principles to win the favor of the his/her principles to win the favor of the audience.audience.Before the speechBefore the speech During the speechDuring the speechAfter the speechAfter the speechThree stages of the au
13、dience analysisBefore the speech Audience demographicsAudience demographicsThe audiences knowledge of my topicThe audiences knowledge of my topicAudience psychologyAudience psychologyAudience sizeAudience sizeSpeech occasionSpeech occasionSpeech settingSpeech setting单击此处添加标题Six factors Six factors S
14、ix factors Six factors to consider to consider to consider to consider Audience demographicsKnowing audience demographics is knowing traits and Knowing audience demographics is knowing traits and Knowing audience demographics is knowing traits and Knowing audience demographics is knowing traits and
15、characteristics of an audience,like age,gender,characteristics of an audience,like age,gender,characteristics of an audience,like age,gender,characteristics of an audience,like age,gender,ethnic background,income,education and so on.ethnic background,income,education and so on.ethnic background,inco
16、me,education and so on.ethnic background,income,education and so on.To know about audience demographics,a speaker To know about audience demographics,a speaker To know about audience demographics,a speaker To know about audience demographics,a speaker could ask questions like:could ask questions lik
17、e:could ask questions like:could ask questions like:What is the aveerage age of my audience?What is the aveerage age of my audience?What do they have in common?What do they have in common?What is their education level?What is their education level?Am I similar to my audience or different?Am I simila
18、r to my audience or different?The audience knowledge of my topicTo analyze the audiences knowledge of the topic a To analyze the audiences knowledge of the topic a To analyze the audiences knowledge of the topic a To analyze the audiences knowledge of the topic a speaker could as questions like:spea
19、ker could as questions like:speaker could as questions like:speaker could as questions like:What do they already know about the topic?What do they already know about the topic?What is new in the topic?What is new in the topic?Can they recognize the technical terms I use or do Can they recognize the
20、technical terms I use or do I need to define them?I need to define them?Audience psychology To know about audience psychology,a speaker could To know about audience psychology,a speaker could To know about audience psychology,a speaker could To know about audience psychology,a speaker could as quest
21、ions like:as questions like:as questions like:as questions like:What prejudices might my audience have toward to What prejudices might my audience have toward to the topicthe topic？Will they be interested in the topic?Will they be interested in the topic?What will interest them about this speech?Wha
22、t will interest them about this speech?What expectations will they have about this topic?What expectations will they have about this topic?What emotional reactions may the audience have What emotional reactions may the audience have towards the topic?towards the topic?Audience size The audience size
23、 affects the speech atmosphere and The audience size affects the speech atmosphere and The audience size affects the speech atmosphere and The audience size affects the speech atmosphere and the speakers mental state.the speakers mental state.the speakers mental state.the speakers mental state.The l
24、arger the size,the more formal the speech is The larger the size,the more formal the speech is expected to be.expected to be.Speech occasionA speech should fit an occasionA speech should fit an occasionA speech should fit an occasionA speech should fit an occasionA speaker should understand the purp
25、ose and special A speaker should understand the purpose and special requirements for the speech.requirements for the speech.Various occasions need different adaptations.Various occasions need different adaptations.Speech settingA speaker needs to find out the physical seeting of A speaker needs to f
26、ind out the physical seeting of A speaker needs to find out the physical seeting of A speaker needs to find out the physical seeting of the speech room:the speech room:the speech room:the speech room:the size of the room,the the size of the room,the arrangement of the seats,and the technology arrang
27、ement of the seats,and the technology available.available.To reach those prospective audience in person Methods for audience analysis before the speech To take a surveyDuring the speech Vary the speedVary the speedChange the volume of the voiceChange the volume of the voiceRepeat and emphasize the k
28、ey terms or the main Repeat and emphasize the key terms or the main pointspointsInvolve the audienceInvolve the audienceInvite an audience member to the front or have some Invite an audience member to the front or have some of them stand and use them as examplesof them stand and use them as examples
29、Use some gestures to give the speech more energyUse some gestures to give the speech more energy单击此处添加标题Some suggested Some suggested Some suggested Some suggested adaptations in adaptations in adaptations in adaptations in deliverydeliverydeliverydeliveryAfter the speech Was the speech topic intere
30、sting to you?Was the speech topic interesting to you?Was the organization clear?Was the organization clear?Could you understand the content?Could you understand the content?Was the delivery effective?Was the voice engatingWas the delivery effective?Was the voice engating？Were the sources credible?We
31、re the sources credible?Were the visual aids helpful?Were the visual aids helpful?单击此处添加标题Some questions Some questions Some questions Some questions for doing a post-for doing a post-for doing a post-for doing a post-speech audience speech audience speech audience speech audience analysisanalysisan
32、alysisanalysis1.Who is Obama speaking to?1.Who is Obama speaking to?1.Who is Obama speaking to?1.Who is Obama speaking to?2.What examples does Obama use when he illustrates his point 2.What examples does Obama use when he illustrates his point 2.What examples does Obama use when he illustrates his p
33、oint 2.What examples does Obama use when he illustrates his point that people should make their own future?Do you think these that people should make their own future?Do you think these that people should make their own future?Do you think these that people should make their own future?Do you think
34、these examples were used effectively?Are these examples relevant to examples were used effectively?Are these examples relevant to examples were used effectively?Are these examples relevant to examples were used effectively?Are these examples relevant to this audience members?Give an examplethis audi
35、ence members?Give an examplethis audience members?Give an examplethis audience members?Give an example3.In what ways does Obama use inclusive pronouns to relate his 3.In what ways does Obama use inclusive pronouns to relate his 3.In what ways does Obama use inclusive pronouns to relate his 3.In what
36、 ways does Obama use inclusive pronouns to relate his audience?Give an exampleaudience?Give an exampleaudience?Give an exampleaudience?Give an example4.After hearing the speech,do you feel in the speech that 4.After hearing the speech,do you feel in the speech that 4.After hearing the speech,do you
37、feel in the speech that 4.After hearing the speech,do you feel in the speech that Obama cares for his audience?Give your reasons.Obama cares for his audience?Give your reasons.Obama cares for his audience?Give your reasons.Obama cares for his audience?Give your reasons.Do you feel motivated to learn
38、 after reading this speech Do you feel motivated to learn after reading this speech Do you feel motivated to learn after reading this speech Do you feel motivated to learn after reading this speech exerpt?Explainexerpt?Explainexerpt?Explainexerpt?Explain5.Watch the speech clip.Pay attention to the a
39、udience 5.Watch the speech clip.Pay attention to the audience 5.Watch the speech clip.Pay attention to the audience 5.Watch the speech clip.Pay attention to the audience reactions when listening to Obamas speech.How do you know if reactions when listening to Obamas speech.How do you know if reaction
40、s when listening to Obamas speech.How do you know if reactions when listening to Obamas speech.How do you know if they are interested in the speech?they are interested in the speech?they are interested in the speech?they are interested in the speech?Task oneTask oneTask oneTask one：Choosing a topicC
41、hoosing a topicChoosing a topicChoosing a topicLook at the following topics and Look at the following topics and Look at the following topics and Look at the following topics and decide if your classmates are decide if your classmates are decide if your classmates are decide if your classmates are i
42、nterested in konwing them.Then interested in konwing them.Then interested in konwing them.Then interested in konwing them.Then work in groups and share what you work in groups and share what you work in groups and share what you work in groups and share what you know aobut these topics.Find out know
43、 aobut these topics.Find out know aobut these topics.Find out know aobut these topics.Find out the topic that your group members the topic that your group members the topic that your group members the topic that your group members showed most interested in.showed most interested in.showed most inter
44、ested in.showed most interested in.Task twoTask twoTask twoTask two：Analyzing advertisementsAnalyzing advertisementsAnalyzing advertisementsAnalyzing advertisementsLook at the advertisements below Look at the advertisements below Look at the advertisements below Look at the advertisements below and
45、decide which audience group and decide which audience group and decide which audience group and decide which audience group they are targeting at.Why do you they are targeting at.Why do you they are targeting at.Why do you they are targeting at.Why do you think so?Do you think the ad is think so?Do
46、you think the ad is think so?Do you think the ad is think so?Do you think the ad is effective?Have a discussion with effective?Have a discussion with effective?Have a discussion with effective?Have a discussion with your group.How would you change your group.How would you change your group.How would
47、 you change your group.How would you change the ad to appeal to a different the ad to appeal to a different the ad to appeal to a different the ad to appeal to a different group?group?group?group?Task threeTask threeTask threeTask three：Listing ways to Listing ways to Listing ways to Listing ways to
48、 engage audience attentionengage audience attentionengage audience attentionengage audience attentionAs you are giving a speech,you see As you are giving a speech,you see As you are giving a speech,you see As you are giving a speech,you see some listners are not payin some listners are not payin som
49、e listners are not payin some listners are not payin gattention to you.What effective gattention to you.What effective gattention to you.What effective gattention to you.What effective techniques could you use to engage techniques could you use to engage techniques could you use to engage techniques could you use to engage their attention?List these ideas.their attention?List these ideas.their attention?List these ideas.their attention?List these ideas.Finish Task two on page 143Finish Task two on page 143Finish Task two on page 143Finish Task two on page 143Thank you